Text me what your #1 studio problem is right now for my research. Add your email.

Things have changed for the Yoga Studio owner.

After spending time at HFA, sitting in sessions, listening to operators, consultants, and studio owners from all over… one thing became very clear:

What used to work… doesn’t work the same way anymore.

In this episode, I break down what’s actually happening in the industry right now—and how it directly impacts your Yoga Studio, your growth, and your day-to-day experience as an owner.

This isn’t theory.

This is what’s happening on the ground.

If your Yoga Studio feels harder than it used to… if you’re doing all the things but not seeing the same results… this episode is going to hit.

We get into why competition has quietly changed the game for every Yoga Studio, why relying only on “being good” isn’t enough anymore, and how the studios that are growing are thinking differently about marketing, systems, and community.

I also break down one of the simplest but most powerful shifts I heard at HFA—how to think about your marketing as both “fishing nets” and “fishing poles”—and why most Yoga Studios are missing half the equation.

We talk about referrals (and why your Yoga Studio doesn’t actually have a referral problem), what’s really going wrong with lead follow-up inside studios, and how a lack of structure—not effort—is holding a lot of owners back.

There’s also a real conversation here around team, burnout, and what role you need to play as the owner of your Yoga Studio right now.

Because whether you like it or not… your presence still matters more than anything.

And finally, we bring it back to what actually moves the needle:

- Your team.
- Your tech.
- Your training.

If one of those is off, your Yoga Studio feels it.

This episode is about getting honest, getting clear, and tightening up what actually drives growth in your Yoga Studio—without overcomplicating it.

If you’re building a community Yoga Studio, trying to grow one, or just trying to get things back under control… this one’s for you.

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The Number Nobody Talks About: How to Prepare, Price, and Sell Your Boutique Fitness Studio - by Mitch McGinley. Grab Your copy on Amazon US Here

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