Most women entrepreneurs don’t struggle because they lack discipline — they struggle because they’re forcing their bodies to operate like machines. In this episode of Your Business on Purpose, Dawnette sits down with Arielle Loupos to unpack the hidden cost of ignoring your hormonal cycle and why burnout, brain fog, and inconsistent energy aren’t personal failures. This conversation reveals how cycle syncing can transform the way you work, make decisions, and build a business that actually supports your life — not drains it.

Why women feel exhausted, unmotivated, or “off” — even when they’re doing all the right things
How the business world is built around a male 24-hour cycle (and why that’s burning women out)
The four phases of the menstrual cycle — and how each one impacts energy, creativity, and focus
Why pushing through fatigue creates more problems instead of progress
How cycle syncing helps you reduce stress, minimize PMS symptoms, and work with more ease
Simple, realistic ways to start honoring your body without adding more to your plate

Arielle Loupos is the founder of Flower Girl, a non-toxic, sustainable period underwear brand designed to help women feel safe, confident, and connected to their bodies. With a background in e-commerce and direct-to-consumer marketing, Arielle combines education, product innovation, and body literacy to help women stop ignoring their needs and start honoring their natural rhythms.

Website: https://flowergirl.co
Instagram: https://instagram.com/flowergirl.co_

Dawnette Palmore
Founder of Your Money On Purpose
Helping women entrepreneurs move from chaos to clarity by building businesses — and lives — that actually work.

Website: https://www.yourmoneyonpurpose.com
Instagram: https://instagram.com/yourmoneyonpurpose
Podcast: Your Business on Purpose