What does real women supporting women actually look like—beyond hashtags, branding, and performative praise?

In this powerful episode of Your Business On Purpose, host Dawnette Palmore, financial coach, fractional CFO, and advocate for values-based leadership, confronts the hard truth many women in business experience but rarely say out loud: support often disappears when it costs something.

This episode dives deep into:

Why “women supporting women” has become performative instead of practiced
How silence, gossip, and competition undermine women-led businesses
The difference between public hype and private integrity
What real support looks like when no one is watching
Why choosing integrity over popularity changes culture and leadership
How women can rebuild trust, respect, and collaboration in business

Through real stories and honest reflection, Dawnette challenges entrepreneurs, leaders, and business owners to examine where they’ve shown genuine support, where they’ve stayed silent to stay safe, and how they can do better moving forward.

This conversation is for women who lead with integrity, believe in collaboration over competition, and want to build businesses—and communities—on purpose.

Dawnette Palmore is a Financial Coach, Fractional CFO, and founder of Your Money On Purpose Coaching, helping women business owners gain clarity, confidence, and control over their money—without sacrificing their values or well-being.

🔹 Website: https://www.yourmoneyonpurpose.com
🔹 Instagram: @yourmoneyonpurpose
🔹 LinkedIn: Dawnette Palmore
🔹 YouTube: @yourmoneyonpurpose

🎧 Be sure to subscribe to Your Business On Purpose for honest conversations about leadership, money, integrity, and building a business that aligns with who you are—not just what you do.

Connect With the Host – Dawnette Palmore