Most business owners spend years building their business…
But almost no time thinking about how to protect it.

In this episode of Your Business on Purpose, Dawnette Palmore dives into one of the most overlooked strategies in business planning: buy-sell agreements—and how life insurance plays a critical role in protecting your business.

Because here’s the reality…
If something happens to you or your business partner, ownership doesn’t just disappear—it transfers.

And without a clear, funded plan in place, that can create confusion, conflict, and chaos for both the business and the family involved.

Inside this episode, Dawnette breaks down:

What a buy-sell agreement actually is (in simple terms)
What happens to your business if a partner passes away or becomes disabled
Why verbal agreements and “trust” are not enough
How life insurance turns a plan into a fully funded strategy
The difference between cross-purchase and entity purchase agreements
The biggest mistakes business owners make when it comes to protecting their business

This episode is not about fear—it’s about financial leadership, responsibility, and protecting what you’ve worked so hard to build.

If your business has value, generates income, or supports your family… this is a conversation you can’t afford to ignore.

🎯 Ready to go deeper?
Join Dawnette’s Business Money Foundation: A 5-Day Reset for Growing Entrepreneurs and start building a business that not only grows—but lasts.

From chaos to clarity—your journey starts here.

E.199 You Built the Business… But Did You Protect It?