Podcast Summary: Your Daily Real Estate Podcast with Tristan Ahumada

Episode 655: 4 Things To Fix Your Social Media This Fall 2025
Host: Tristan Ahumada
Date: September 15, 2025

Overview

In this focused and energetic episode, Tristan Ahumada shares a concise, four-step action plan for real estate professionals to elevate their social media game through the fall of 2025. Drawing from his own recent experience and rapid growth on social platforms, Tristan breaks down practical strategies for clarifying social goals, creating repeatable content plans, turning online engagement into meaningful client contact, and implementing weekly reflection to maximize results. This episode is all about actionable steps, building habits, and tracking what truly works.

Key Discussion Points & Insights

1. Set The Aim and the Pillars (01:20)

• Define Your Social Media Goal:
  • Identify exactly what you want from social media: more business, a specific number of listings, or simply audience growth.
  • Example: “Do you want five listings? Do you want three listings? Do you want one listing a month? What is it? What’s your aim? Write it down." — Tristan (01:40)
• Clarify Your Content Pillars:
  • Choose 2–3 topics (“pillars”) you show up for consistently.
  • Continuously review and refine these pillars—consider “repillering” to niche further or improve.
  • “What are the pillars you’ve got? And you’ve got to. You got to think about repillering because it’s not just about your pillars… it’s about how often you’re looking and saying, okay, I did great, but I wonder how I can do that better.” (02:10)

2. Use One Weekly Lineup You Can Repeat (03:03)

• Develop a Repeatable Content Schedule:
  • From your pillars, map out what you post and when (graphics, videos, etc.).
  • Both graphics and videos perform well—choose what suits you or your audience.
  • Example schedule: Monday – Mortgage rates graphic; Tuesday – Community update video.
  • “Some of mine recently, the last two weeks have hit a few… over 500,000 views. These are graphics! Videos, the same thing. So you choose. Could be both, but outline it.” (03:32)
  • Tristan shares he personally simplifies further: same category every day to eliminate decision fatigue.

3. Turn Views Into Real Talks (04:25)

• Include One Clear Call to Action (“CTA”) Per Post:
  • Don’t overload your audience; direct them to a single, specific action (e.g., newsletter signup, property link).
  • Avoid generic lists—pick just one CTA and stick to it for consistency.
  • “Just tell them one thing. Join the newsletter or check out my new listing on the link above. I don’t know what it is. What is it for you? I would suggest that whatever it is, stick to that for a few weeks, a few months, until people get to know you and you have a following and then you can maybe switch it up a little bit.” (05:16)
  • Example of what not to do: Multiple CTAs leading to audience disengagement.

4. Track and Sharpen Weekly (06:05)

• Weekly Review & Analytics Session:
  • Designate a consistent weekly time (Tristan prefers Friday, Saturday, or Sunday) to review social media analytics.
  • Examine what content works (views, shares, engagement) and what doesn’t. Focus on improving weak spots and doubling down on successful strategies.
  • “If you never inspect the things that you’re putting out, you won’t ever go back to be able to tweak them and grow.” (07:03)
  • Action: Spend 30 minutes weekly analyzing results and write down which approaches need to be adjusted for impact.

Notable Quotes & Memorable Moments

• On goal setting:

  “I want to know what you want out of social. Do you want business? You want five listings?... Write it down.”
  — Tristan Ahumada (01:32)

• On repetitive, simple content planning:

  “I made it easier for me. I don’t have to think the whole week. I just think daily, same thing every single day. Real estate news. Top three things nationally, right?”
  — Tristan Ahumada (03:50)

• On call to action overload:

  “That’s a big failure. Just tell them one thing… Stick to that for a few weeks, a few months, until people get to know you.”
  — Tristan Ahumada (05:17)

• On the importance of tracking:

  “If you never inspect the things that you’re putting out, you won’t ever go back to be able to tweak them and grow.”
  — Tristan Ahumada (07:03)

Important Timestamps

| Timestamp | Segment | |-----------|-----------------------------------------------------------| | 01:20 | Step 1: Set the Aim and the Pillars | | 03:03 | Step 2: Use One Weekly Lineup You Can Repeat | | 04:25 | Step 3: Turn Views Into Real Talks (Single Call to Action)| | 06:05 | Step 4: Track and Sharpen Weekly |

Final Takeaways

• Start by clarifying your goals and your content focus.
• Establish a simple, repeatable content schedule aligned to those pillars.
• Include only one clear call to action in every post for audience clarity.
• Track your progress weekly, learn from your analytics, and refine consistently.

Tristan’s advice is focused, honest, and rooted in experience—designed to help any real estate professional (or really, anyone building a business on social media) get more from their time online this fall.

To access Tristan’s Google Doc social plan, DM him on Instagram only.
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