Episode 655: 4 Things To Fix Your Social Media This Fall 2025

Summary

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Podcast Summary: Your Daily Real Estate Podcast with Tristan Ahumada

Episode 655: 4 Things To Fix Your Social Media This Fall 2025
Host: Tristan Ahumada
Date: September 15, 2025

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Overview

In this focused and energetic episode, Tristan Ahumada shares a concise, four-step action plan for real estate professionals to elevate their social media game through the fall of 2025. Drawing from his own recent experience and rapid growth on social platforms, Tristan breaks down practical strategies for clarifying social goals, creating repeatable content plans, turning online engagement into meaningful client contact, and implementing weekly reflection to maximize results. This episode is all about actionable steps, building habits, and tracking what truly works.

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Key Discussion Points & Insights

1. Set The Aim and the Pillars (01:20)

• Define Your Social Media Goal:
  • Identify exactly what you want from social media: more business, a specific number of listings, or simply audience growth.
  • Example: “Do you want five listings? Do you want three listings? Do you want one listing a month? What is it? What’s your aim? Write it down." — Tristan (01:40)
• Clarify Your Content Pillars:
  • Choose 2–3 topics (“pillars”) you show up for consistently.
  • Continuously review and refine these pillars—consider “repillering” to niche further or improve.
  • “What are the pillars you’ve got? And you’ve got to. You got to think about repillering because it’s not just about your pillars… it’s about how often you’re looking and saying, okay, I did great, but I wonder how I can do that better.” (02:10)

2. Use One Weekly Lineup You Can Repeat (03:03)

• Develop a Repeatable Content Schedule:
  • From your pillars, map out what you post and when (graphics, videos, etc.).
  • Both graphics and videos perform well—choose what suits you or your audience.
  • Example schedule: Monday – Mortgage rates graphic; Tuesday – Community update video.
  • “Some of mine recently, the last two weeks have hit a few… over 500,000 views. These are graphics! Videos, the same thing. So you choose. Could be both, but outline it.” (03:32)
  • Tristan shares he personally simplifies further: same category every day to eliminate decision fatigue.

3. Turn Views Into Real Talks (04:25)

• Include One Clear Call to Action (“CTA”) Per Post:
  • Don’t overload your audience; direct them to a single, specific action (e.g., newsletter signup, property link).
  • Avoid generic lists—pick just one CTA and stick to it for consistency.
  • “Just tell them one thing. Join the newsletter or check out my new listing on the link above. I don’t know what it is. What is it for you? I would suggest that whatever it is, stick to that for a few weeks, a few months, until people get to know you and you have a following and then you can maybe switch it up a little bit.” (05:16)
  • Example of what not to do: Multiple CTAs leading to audience disengagement.

4. Track and Sharpen Weekly (06:05)

• Weekly Review & Analytics Session:
  • Designate a consistent weekly time (Tristan prefers Friday, Saturday, or Sunday) to review social media analytics.
  • Examine what content works (views, shares, engagement) and what doesn’t. Focus on improving weak spots and doubling down on successful strategies.
  • “If you never inspect the things that you’re putting out, you won’t ever go back to be able to tweak them and grow.” (07:03)
  • Action: Spend 30 minutes weekly analyzing results and write down which approaches need to be adjusted for impact.

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Notable Quotes & Memorable Moments

• On goal setting:

  “I want to know what you want out of social. Do you want business? You want five listings?... Write it down.”
  — Tristan Ahumada (01:32)

• On repetitive, simple content planning:

  “I made it easier for me. I don’t have to think the whole week. I just think daily, same thing every single day. Real estate news. Top three things nationally, right?”
  — Tristan Ahumada (03:50)

• On call to action overload:

  “That’s a big failure. Just tell them one thing… Stick to that for a few weeks, a few months, until people get to know you.”
  — Tristan Ahumada (05:17)

• On the importance of tracking:

  “If you never inspect the things that you’re putting out, you won’t ever go back to be able to tweak them and grow.”
  — Tristan Ahumada (07:03)

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Important Timestamps

| Timestamp | Segment | |-----------|-----------------------------------------------------------| | 01:20 | Step 1: Set the Aim and the Pillars | | 03:03 | Step 2: Use One Weekly Lineup You Can Repeat | | 04:25 | Step 3: Turn Views Into Real Talks (Single Call to Action)| | 06:05 | Step 4: Track and Sharpen Weekly |

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Final Takeaways

• Start by clarifying your goals and your content focus.
• Establish a simple, repeatable content schedule aligned to those pillars.
• Include only one clear call to action in every post for audience clarity.
• Track your progress weekly, learn from your analytics, and refine consistently.

Tristan’s advice is focused, honest, and rooted in experience—designed to help any real estate professional (or really, anyone building a business on social media) get more from their time online this fall.

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To access Tristan’s Google Doc social plan, DM him on Instagram only.
Newsletter: Subscribe for weekly real estate prospecting tips (Friday, 5:30pm PT / 8:30pm ET).

Transcript

[A]

Here's your social media plan for the rest of 2025. So fall 2025, I am doing this. I've done it. I started 60 days ago. You watched some of my social change. It's growing even more than before. It's a little nutty and I love it. I want you to have the same success. But there are these four things that I want you to pay attention to for the fall of 2025, starting today. So get your pens, your paper, take notes on this one, put it on repeat, share it with anybody you think may need this, or keep it and hoard it all. Good morning, good afternoon, good evening. I'm Tristan. This is your daily real estate. It's a podcast, it's a show, five to ten minutes on things you should be doing for your real estate business and in life. Sometimes it's just all about life, right? All right, here they are. Four step social plan for fall 2025. I've got a Google Doc. I'm going to read off of it. If you need it, message me on Instagram only. I tried everywhere else and I get distracted and then I don't send anything. Instagram only, please. Number one, set the aim and the pillars. And I'll give you an example of this because just on this specific topic, I spent 20 minutes on this yesterday in a group coaching session. I'm going to speed through this. The aim is I want to know what you want out of social. Do you want business? You want five listings? You want three listings? Do you want one listing a month? What is it? What's your aim? Write it down. Do you want to grow your socials? Are you just doing TikTok to grow because you think you want to monetize TikTok? I don't care what your aim is. You should care. You write it down. And the pillars, like what are the pillars that you've got? And you've got to. You got to think about repillering because it's not just about your pillars. It's about how often you're looking and saying, okay, great, I did great. But I wonder how I can do that better. Maybe I can. Maybe I can niche down even more. And that's re pillering. What are your pillars? What do you continually show up as? Talking about what, going where? It's important to write this down. Figure this out. If you don't have pillars, what are your three pillars? Number two, use one weekly lineup that you can repeat. This is a challenge for a lot of you. You don't have a Lineup meaning from your pillars. Which one are you doing when? And is it a graphic? Is it a video? And look, I don't care which way you go, graphics or videos, they're both performing extremely well. If you only do graphics, great. Go that route. Some of mine recently, the last two weeks have hit a few. A few of them have hit over 500,000 views. These are graphics. Videos, the same thing. So you choose it could be both, but outline it. What does a week look like? Hey, you're gonna do a graphic Monday and what's it gonna be about? Mortgage rates. Amazing. Tuesday you're gonna talk about your community and how prices have gone up or down, stayed the same. I don't know, get a transcript, get it ready or look what I do. I made it easier for me. I don't have to think the whole week. I just think daily, same thing every single day. Real estate news. Top three things nationally, right? So you think, what does that mean for you? Weekly outline it. Number three, turn views into real talks. Here's where we forget to put a call to action. At the end of our video, at the end of whatever we're writing, where should people go to follow you for more? Where should people get more value from you? Is it a newsletter that they should join? Is it download this 10 step program for first time home buyers is these five things that sellers need to do before they sell their home in the winter. I don't know what it is, but you've got to put it into one, not three. One simple ask at the end of every post, written or video and I don't want you to be like great. Thank you so much. Please share this with somebody, subscribe to my channel and please visit my website and also join my newsletter and join my community. Thank you so much everyone. Have an awesome day. That's. That's a big failure. Just tell them one thing. Join the join the newsletter or check out my new listing on the link above. I don't know what it is. What is it for you? I would suggest that whatever it is, stick to that for a few weeks, a few months, until people get to know you and you have a following and then you can maybe switch it up a little bit. Number four. This is the one we forget to do and it's the most important one. Track and sharpen every Friday you you could choose any day I do Friday, Saturday or Sunday, depending on how the week falls for me. But that means I take a look at all my analytics for everything we're creating and the companies we're working with and the clients that we're working with. I take a look and I say, what are we doing? Where are we heading? What can we do better? What can we tweak? Oh, that didn't work. I wonder why. Was it the intro? Oh, this one didn't capture as many people watching the whole video. Oh, this one didn't get as many people subscribing to the newsletter. I wonder why. Oh, this one didn't get any views. What can I do better? Whoa, this one got views. Whoa, this one got a lot of shares. What did we do right? See, if you never inspect the things that you're putting out, you won't ever go back to be able to tweak them and grow. I want to challenge you to do this one, but pick one day out of the week for 30 minutes and write notes and say out of everything I'm watching that my videos, my graphics did or didn't do, which one should I focus on more to make that change that I want? Anyway, those are the four. Please do them. If you have questions on this, let me know. I'll clarify anything. And do me a favor, please subscribe. Here's one thing. Subscribe to the newsletter that goes out every Friday at 5:30pM Pacific, 8:30pM Eastern, and it's all about real estate prospecting. Anyway, have an awesome day. Thanks for jumping in. I appreciate you.