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Your Daily Real Estate Podcast with Tristan Ahumada
Episode 659: The 30-Day Plan to Grow Your Club (Without Being Cringe) Part 2
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Okay, this is part two of three, specifically on building your own club, group or meetup. Let's dive into this one. We talked about the first four. Today we're going to talk more details. So if you missed yesterday's, go check it out. This is episode 659. Yesterday was 658. Number five is a 30 day launch plan. You don't just want to start and say I'm here guys, let's, let's, let's have some fun. Who wants to join it? I want you to plan this out because in creating the things I've created, and as we create things in the future, we like to have a launch plan. I have a launch plan right now for a book that's coming out that we haven't talked about. It's called the Ripple. And we're creating that launch plan. We're creating the process because it's going to have its own community, its own feel, its own audience. Right? And we want to make sure that we're connecting with people the right way. So here's what it looks like. The 30 day launch plan. Week zero. Seed it. Seed it like a little seed. Invite 20 people you already help. Ask five local partners to join as helpers. Post your referral list draft and ask for additions. Right? These are people who are going to join your group. Remember yesterday when we talked about niching down and you decided to build this amazing group? And of people who love Dungeons and Dragons. Right. Well, who else loves it? Week two. Sorry, that was week zero. Week one. Soft open post a welcome video, a simple guide and a 7 day prompt. Series DM30 warm contacts with a short personal invite. Now make sure when you're inviting people that they also like what you like. Like for instance, if I'm going the journal route like I talked about yesterday, I'm gonna make sure that I know these people are interested in journaling or something along those lines. Week two, first live or recorded live. Right? Whatever you wanna do. Host a 20 minute Zoom Q& A, record it, post it, replay, send it out to your email list if you have one. If you don't, create one, and then share a downloadable checklist for whatever it is that you're going to create. Right. Think along the lines of what it is that you're focused on. If it's an area, the top 10, 10 things to do here in Lake Tahoe, or if it's community based around a product, things that you love, like journaling. Here are the 10 top journals I would consider creating if I was Starting all over. Boom. Done. Right? Week three, first meetup, small coffee meetup at a venue, local. Hopefully take three photos with. Take three photos with consent for content, right? And then post them out, right? Whether it's all of them at once, hopefully you progressively post them out throughout the week and then get ready to promote it again for whenever you're going to meet up. Week four, tighten the offer. At this point, you know what's working, you know what's connecting with people, you know what people are loving and not liking, right? It's pretty easy to tell what they're gravitating to. So add a request, a private consult link to your group description. At the end of the day this is fun and you want to do it for fun. But what if you could make some money from this, right? What if you could become a bigger authority because you can influence people depending on what your group is about. So if you want to add a link on people talking to you, wanting to hire you for certain things, you can. And here, the last piece. If you are going to create a community for an area, I would publish an updated trusted pros list behind the email signup. And you can actually do that. If it's not just a community for real estate, think about this. If it's a community for journals, I'm going to tell you the top journals to buy, right? To list a link to Amazon or whatever the companies are for pens for stationary. Same thing for anything really. Dungeons and Dragons, right? The best. Oh the best dice I can get or the ones that I love, right? Or the things that the, the journey that I loved, right? Here's. Here's how much it costs. Here's the. Which, which one you should start with for beginners or advanced or whatever you want to do. The point is give something out. It hooks people because they're also looking. They want a shortcut. That's number five. 30 day launch plan, right? There you go. Number six, your weekly show up system. Let me bring that up on my screen. Monday. I just outlined here Monday one useful tip in plain English. An example. Three kid friendly parks near Malibu. Wednesday member spotlight or local business shout out Friday weekend to plan or quick live Q and A and any day one prompt that invites stories. Example what surprised you most when you moved to and then put the city in fact I really like this one. So I'm actually going to post this live. That's a really good one that I told myself that I was going to post into lab code agents. I'm going to post this into lab code agents and into another group that I have call TN the letter T and then the letter N. 5. TN the number 5. What surprised you most when you became a real estate agent? Right. Became a real estate agent. Question mark. That one should get a lot of love. I just posted it. But think along those lines. When you're creating a group, what are you creating that's engaging people? What questions are you asking? These are all important. It makes people feel like they're part of a community. Number seven, growth loops that do not feel salesy. Each end, each live with. Invite one friend who would enjoy this run a smooth a monthly share the club raffle with a small gift card. So we could do this in groups. You could do this in the person thing. Let me take a sip of my water. All right. Add a QR code to open house flyers, signs or your email signature. This is if you want to. If you're in the real estate world, right. Post a weekly top five list that people want to share. If you're building a real estate community, right? Or top five list of anything, really. All right, number eight, turn fans into clients without hard selling. This is big challenge for real estate agents because when we hear the word selling, buying real estate, our ears perk. We're like, what real estate? I can make money. I know because I do that. I still do that. When I'm at dinner, I hear it and I'm like, what real estate? Anyway, don't spam people. Here are some suggestions. Remember, this is your meetup. This is your club, this is your group. Add homeowner help desk, office hours, 30 minutes each week, right? Or if you're creating a group that's not real estate related, whatever. Journal help desk. Dungeons and Dragons help desk, right? Keep a clean link in the group descriptions. Book a private consult. Make it really easy. If people have questions, let them know how they can get ahold of you. And it could be. I suggest you put a link and not your phone number because if your group does grow like ours did, your phone will not stop. Stop ringing or getting texts because I made that mistake and my phone doesn't stop. It's buzzing. It's literally buzzing multiple times a minute. Offer a quarterly PDF guide, Living in Malibu, delivered by email. And people can get the quarterly one because if you go to Keeping current matters, they have one that updates quarterly. And I mean, at this point, you can go to just ChatGPT and create one every quarter, right? Hey, ChatGPT, give me a recent living guide for Malibu, right? Going up to the month of September 2025. Easy, right? And just tweak it. Next, keep a public trusted pros list updated monthly, quarterly, whatever you want. I call it Local Legends, right? You call it service providers. Whatever it is, keep an updated one and make sure people have a place to download it. I would put a layer there and ask for people's email addresses before they can download this. So kind of like a sign up page for for you. You could use WordPress, you could use other places like that, but those are the four for today. This is part two of three. Tomorrow we'll wrap this up on building your own club, group or meetup. If you're listening to this for the first time and you need this, just message me on Instagram. I'll send this over to you. Have an awesome day everybody.