Summary4 min read

Your Daily Real Estate Podcast with Tristan Ahumada

Episode 665: 45s Local Video: 3x More Seller Leads

Date: September 25, 2025

Host: Tristan Ahumada

Brief Overview

In this episode, Tristan Ahumada shares practical strategies for real estate agents to generate three times more seller leads by leveraging short (45-second) local videos on social media. He breaks down what to say, how to structure your content, and how to engage your local audience. The focus is on actionable tips for overcoming content block and maximizing the impact of brief, targeted video posts.

Key Discussion Points & Insights

1. The Power of Showing Up on Social Media

Importance of Social Engagement: Tristan emphasizes that social media is now the primary space where news breaks and conversations happen.
Action over Anxiety: Many agents hesitate with video because they don’t know what to say or how to present themselves, leading to missed opportunities.

"The world we live in right now communicates and reports on and engages primarily on social media. Like, watch anything that happens first. It happens on social media above every other place."
— Tristan Ahumada [00:00]

2. Four High-Impact Local Video Ideas (Each Under 45 Seconds)

a. Market Snapshots with a Local Hook

Use a tight, attention-grabbing intro (hook) referencing local updates.
Talk about specific streets or neighborhoods to localize the content.

"In Malibu, two homes just closed. Here’s what it means for your street."
— Tristan Ahumada [01:08]

Segment Example:
- [01:08] "In [City], two homes just closed. Here’s what it means for your street."
- Explain impacts on local pricing, comps, or neighborhood trends.
- Aim for a 7-second hook before the value-add.

b. Spotlighting New Local Developments & Businesses

Share excitement about new restaurants, shops, or entertainment venues opening up in the area.

"Hey Malibu, we’ve got two new places opening up soon. The first one is Red O, and I’m excited because I love Mexican food."
— Tristan Ahumada [02:12]

Pro Tip: If you run out of ideas, "ask ChatGPT: 'What’s opening up in my neighborhood this month?' and use that as your content base."
- [02:35] Direct mention of using AI (ChatGPT) for content inspiration.

c. Addressing Current Financial News (e.g., The Fed & Rates)

Talk about timely, relevant economic updates and what they mean locally.
Avoid over-predicting; instead, focus on implications and value.

"Right now... the information’s only going to get crazier, jobs report comes out in October, mortgage rates are probably going to hit a new number... Let’s talk about this."
— Tristan Ahumada [03:10]

Segment Example:
- [03:10] Concise updates on the latest macroeconomic factors.
- Explain their significance to buyers and sellers in your market.

d. Homeowner Tips: Trusts & Title Mistakes

Share common post-sale mistakes like not putting a home into a trust.
Give actionable tips, recommend local professionals (with an appropriate disclaimer).

"The number one mistake I’ve seen buyers make is after they buy a home, they don’t put it into a trust. Now, I’m not an attorney, but here are some benefits I know from doing that."
— Tristan Ahumada [04:04]

Call to Action: "DM me or comment below and I'll send a few choices of local attorneys you can choose from."

3. Easy Content Generation: Use ChatGPT

When stuck, prompt ChatGPT for local event info, topic breakdowns, or quick scripts to keep your content fresh and engaging.
Always verify and customize information before sharing.

"If you don’t know where to start, just ask ChatGPT. 'Hey, what’s opening up in my neighborhood?'"
— Tristan Ahumada [02:35]

4. Targeting Your Ideal Audience

These content ideas speak directly to homeowners and potential buyers.
Consistent, relevant posts help social media algorithms identify the right audience and boost organic reach.

Notable Quotes & Memorable Moments

"You’re hitting people with valuable information and just by talking about this, you’re allowing the algorithm to choose the people that are interested in what you’re talking about."
— Tristan Ahumada [05:05]
"Please start using [social media] that way. Do me a favor. Have an awesome day today."
— Tristan Ahumada [06:00]

Timestamps for Important Segments

00:00–01:00 — Why social media is critical for real estate agents now
01:08–01:45 — How to craft a 7-second local market hook
02:12–02:50 — Highlighting new local businesses or developments
02:35 — Practical tip: Sourcing content from ChatGPT
03:10–03:45 — Discussing economic updates that impact real estate
04:04–05:00 — Homeowner tip: Putting property into a trust
05:05–06:00 — Using value-based content to leverage algorithms and engage homeowners

Summary

Tristan Ahumada delivers fast, focused advice to help real estate professionals gain more seller leads by posting 45-second local videos on social media. He gives four specific, actionable video formats—local market snapshots, area updates, discussing current financial news, and sharing homeowner tips—each designed to hook the audience’s attention and encourage local engagement. He stresses the importance of consistency, using tools like ChatGPT for inspiration, and targeting content to active homeowners and buyers for maximum lead generation on today’s dominant communication platforms.

For scripts and more resources, message Tristan on Instagram about Episode 665.

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Transcript1 lines

[00:00]
A
The world we live in right now communicates and reports on and engages primarily on social media. Like, watch anything that happens first. It happens on social media above every other place. Knowing that, I'm asking you, how are you showing up on social media? I want you to be able to create video. I want you to feel comfortable. More importantly, I want you to know what you're going to talk about so that you actually show up and take action. Most of the time, we're like, we don't know what we want to say. We don't know what we want to show up as on social. Well, let me help you, because today I've got this. What would you post today if you had 45 seconds to do a local video and start real conversations? I'm Tristan. This is your daily real estate. It's a podcast. It's a show, five to ten minutes every day. Subscribe to my newsletter, Real Estate Prospecting. It's in one of the things that you're listening to, watching, wherever you are. It's there somewhere in the description. Just do it. All right, here we go. Number one, open with a hook in. And here's. Here's how the hook has to be. All right, you've got a hook, people. You've only got 12 seconds. And you've got to test different ones out. Here's one, one, right? And I've got in. And then I put city. So I'm just plug in the city. All right, go with me. In Malibu, two homes just closed. Here's what it means for your street, right? So now you're only talking to the people that are local, right? It could be in Thousand Oaks, in Los Angeles, in Ventura, where, however, in Ventura, two homes just closed. Here's what it means for your street, right? Or here's what it means for our streets if you want to get more local. Talk about how prices are either going up, down, or however they're going in your specific area and maybe comparables as well. Keep the hook to about seven seconds. All right, number two, people love new. So here's what I've got for you. Hey, Malibu, We've got two new places opening up soon. The first one is. And I'm talking about places to eat, places to go, right? The first one is Red O. And I'm excited because of. I love Mexican food. The second one is Jolly Jumpers, and you'll want to go. And you'll want to go to that if you have. Or if you love jumping. And it's all about trampolines. Right. The point is, and by the way, if you're listening to this, I've got this, just message me on instagram. It's episode 665, I have it all outlined. So you just plug and play in the scripts. But the second one, this second one, the number two one, is all about telling people what's happening in their area. So remember, if you don't know where to start, just ask ChatGPT. Hey, what's opening up in my neighborhood? I'm right here in this area and I'm in the month of September. What are we looking at? This way I could talk about it on social media. Easy. Number three, the Fed. And right now you're watching. We're in September, the Fed's. The information's only going to get crazier jobs, jobs report comes out in October. Mortgage rates are probably going to hit a new number, which would be great, right? The point is they just cut the rate. What does it mean? Right, let's talk about this. What else should we be looking for? If we don't want to predict where rates are going, why is it important? I have Chat GPT outline, a great little transcript for you. People will engage with you. All right, and last one here, if you've only got 45 seconds, electrician, where do I start? This one, this one right here has been really good for us. All right, I'm going to just read what I've got. The number one mistake I've seen buyers make is after they buy a home, they don't put it into a trust right now. And I put, I'm not an attorney, but here are some benefits I know from doing that. Right? How easy is that? A good start. How easy is that? Right? And then I put DM me or comment below and I'll send a few choices of local or for local attorneys here in the city of Los Angeles that you can choose from. The point is, again, if you don't know how this works, go to ChatGPT, double, triple, verify what it's giving you. 60 second clip and write the benefits of why putting your home in a trust is great. And ask are there any, are there any drawbacks to putting it into a trust and maybe talk about both. The point is you're hitting people with valuable information and just by talking about this, you're allowing the algorithm to choose the people that are interested in what you're talking about. And mostly for what we outlined here are homeowners and people that want to buy. So this is how you have to start thinking. And you also have to remember the place that everyone goes to to find out what's happening next and to get their news. And just to be informed is social media. So please start using it that way. Do me a favor. Have an awesome day today.