Episode Overview

Episode Title: 4 Social Media Fixes Agents Ignore
Podcast: Your Daily Real Estate Podcast with Tristan Ahumada
Host: Tristan Ahumada
Episode Number: 673
Date: October 3, 2025
Duration: Approximately 5 minutes

In this concise and actionable episode, Tristan Ahumada addresses the frequent struggle real estate agents face with staying consistent and effective on social media. He outlines four “fixes” agents commonly ignore but should implement to build trust, attract clients, and improve their digital presence. The suggestions are practical, repeatable, and relevant to agents at any stage.

Key Discussion Points & Insights

1. Start Simple and Commit (00:30)

• Choose One Platform: Tristan urges agents to pick a single platform for consistent posting, rather than spreading themselves too thin.
• Set a Posting Schedule: He recommends creating a rhythm (e.g., Instagram: Monday, Wednesday, Friday at 9am).
• Content Mix Example:
  • Monday: Market stats
  • Wednesday: Simple tip
  • Friday: Local story
  • Always end with the same call-to-action.
• Call-to-Action Clarity:
  • Suggested CTA: “Comment ‘update’ for your neighborhood plan.”
  • Quote:
    • "Sometimes you forget the call to action, right? This call to action is comment update for your neighborhood plan." — Tristan (01:10)
• Lesson from a Misunderstanding:
  • Tristan shares that community members misinterpreted his CTA, commenting “update” in the group instead of using it with their own audiences.

2. Share What You’re Learning (02:10)

• Share Real Client Stories and Challenges:
  • Agents are encouraged to post about current experiences and lessons, as these can provide value to others.
• How to Structure Stories:
  • Use AI tools like ChatGPT or Claude to help outline and script stories for better clarity and delivery.
• Practical Guidance:
  • Brief your story, get questions back, and develop a 60–90 second script for social posts.
• Teleprompter App Suggestion:

  • Prepares agents to deliver stories confidently while staying organized.

  • Quote:

    • “If you’re like Tristan, I don’t know how to outline them... Go to ChatGPT or Claude, type in exactly what happened and say create a transcript from this and ask me questions to fill in the rest. And it will.” — Tristan (02:45)

3. Repurpose Your Best Content (03:25)

• Seeing What Works:
  • Don’t let well-performing content languish; instead, re-create it in various formats (video, newsletter, etc.).
• Expand on Performers:
  • If a post performs “okay,” expand and share it elsewhere.
• Diversify Content Forms:

  • Try both short and long-form videos, written pieces, and newsletters.

  • Quote:

    • "Pay attention to the stuff you’re posting because if it performs okay, it means you should actually expand on it." — Tristan (03:50)

4. Stick to One Story at a Time (04:05)

• Avoid Topic Scatter:
  • Focus on a single story or message per post to retain audience engagement.
• Plan and Outline:
  • Before posting, outline the main points—whether it's one, two, or three topics, and stick to them.
• Use a Teleprompter to Stay On Track:

  • Reading from a script helps prevent rambling or digressing from the subject.

  • Quote:

    • "Whatever you’re going to do, outline it first and say, hey, these are the two things I'm going to talk about... Practice it a little bit and you won’t go off topic because you’re reading exactly what you should be saying." — Tristan (04:40)

Notable Quotes & Memorable Moments

• On calls to action and misunderstanding:

  • “People started commenting a comment, I mean update. And I'm like, no, no, no, this is for you to do, not to comment yourself inside of this group because this is for you.” (01:20)

• On making content easy:

  • “If you have a challenge staying on topic, put it on a teleprompter. That's probably the easiest thing you can do because now you're just reading off of it.” (05:00)

Timestamps for Important Segments

• 00:30 – The importance of platform selection and scheduling
• 02:10 – Sharing what you’re learning and using AI tools for scripting
• 03:25 – Repurposing your highest performing content
• 04:05 – Staying on topic with each post
• 05:00 – Teleprompter tip for delivery and engagement

Summary and Takeaways

Tristan delivers four actionable steps for agents to level up their social media presence over the weekend:

1. Pick one platform and schedule posts with intention.
2. Share real, recent learnings to provide value and build trust.
3. Repurpose what works—good content deserves a wider audience.
4. Stay focused and concise—one story per post ensures clarity and retention.

He emphasizes the repetitive nature of success—these fixes aren’t one-off tasks but habits. Tristan encourages feedback from listeners trying these steps:
“If you are testing this out, I'd love to know the responses you're getting. Have an awesome day.” (05:25)