Episode 676: The Letter Past Clients Actually Read

Summary4 min read

Podcast Summary: Your Daily Real Estate Podcast with Tristan Ahumada

Date: October 6, 2025
Host: Tristan Ahumada

Overview

In this episode, host Tristan Ahumada shares a practical tool for real estate agents looking to strengthen relationships with past clients: a thoughtfully crafted letter that provides real value through a curated directory of trusted local service providers. Tristan offers step-by-step guidance, sample language, and the reasoning behind each element, emphasizing long-term client care over soliciting new business.

Key Discussion Points & Insights

1. The Importance of Staying Connected with Past Clients

Tristan acknowledges all listener experience levels, stating, “Hopefully we all have some [past clients]. If you only have one, that's okay. You've got 100, a thousand, right? That's great as well.” (00:00)
He highlights the shift from asking for business to providing lasting, practical support for clients.

2. Introducing the Local Legends Directory Letter

The main focus is a letter that includes:
- A personalized greeting
- Explanation of continued support as a home-related resource
- Introduction to the "Local Legends Directory"—a handpicked list of reliable local service providers (contractors, landscapers, plumbers, cleaners, etc.)
- A call for referrals to expand the directory
- A QR code for easy access to the directory
- A warm, supportive closing

3. Letter Structure and Content

Tristan walks through the letter’s layout step by step:
- Letterhead, date, client name
- Main message: “I want you to feel comfortable reaching out to me… Whether you have a quick question about maintenance, are considering renovation or simply want a trusted referral.” (01:24)
- Introduction of the directory and invitation to share recommendations
- Simple, actionable contact options: text, call, scan QR code
- Closing: “Thank you again for trusting me with your home purchase. Remember, I'm always just a call or text away whenever you need advice, support, or a connection to someone who can help.” (03:05)

4. Notable Implementation Tips

Tristan recommends: create QR codes with popular tools like Bit.ly, Vistaprint, or Canva.
He reinforces the value of updating the letter periodically for recurring client communication: “I usually have…in the last three years I've sent it two times to the same past client. Just morphed it a little bit so it didn’t sound exactly the same.” (00:55)

5. Philosophy Behind the Letter

Focus is on giving, not asking: “Now, you see, this approach is different than what we normally do as agents because we're usually reaching out to some of our past clients and asking for business. In this case, we're offering them help.” (03:44)
Positioning oneself as a valued community resource establishes long-term trust and opens doors for referrals.

Notable Quotes & Memorable Moments

On Client Outreach:
“One of the ways I continue to support my clients long after the closing is by being a resource for anything related to the home.” — Tristan Ahumada (01:10)
On Sharing the Directory:
“To make things even easier, I've created something called the Local Legends Directory… It's a hand picked list of reliable service providers, contractors, landscapers, plumbers, painters, cleaners, and more trusted by me and by other clients in our community.” — Tristan (01:45)
On Making It Easy for Clients:
“If you ever need the directory, it's completely free. Just scan the QR code below or text me and I'll send it over to you.” — Tristan (02:35)
On Long-Term Value:
“I want to layer more things on over the years to create more value. Right. And as you're listening to this, of course we'll add more. But this letter right here is where I would start.” — Tristan (04:05)

Timestamps for Important Segments

00:00 — Introduction: Letter purpose, targeting past clients
00:55 — How often to send the letter, importance of personalization
01:10-02:35 — Walkthrough of the letter’s content
02:35 — Details about access (QR code, texting for directory)
03:05 — Closing script
03:44 — Explanation of approach: giving value, not just asking for business
04:05 — Vision for creating layered value over time

Action Steps for Listeners

Use the script provided to craft your own client letter
Create a branded directory of service providers (use Canva or other tools)
Facilitate access with QR codes and direct contact options
Schedule periodic updates to keep the communication fresh and relevant
Reach out to Tristan on Instagram for templates or to share feedback

By the end of the episode, agents are empowered with a tangible and relationship-building strategy, aligning with Tristan’s message of being a lifelong resource for clients beyond the closing table.

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Transcript1 lines

[00:00]
A
This one is a letter to your past clients. Hopefully we all have some. If you only have one, that's okay. You've got 100 a thousand, right? That's great as well. This letter is designed so that you're providing value. Right. And it's gonna go along the lines of, you guessed it, the directory. The famous Local Legends director. I'm Tristan. This is your daily real estate. It's a podcast. The show 5 to 10 minutes every day based on things that you need to be doing for your business to grow it or your mindset. Today, your business. Here we go. If you need this, which you probably will, unless you want to build your own on ChatGPT, you're cool too. I've used this over the last three years about and I have great feedback on it. I usually have. Well, in the last three years I've sent it two times to the same past client. Just morphed it a little bit so it didn't sound exactly the same. So if you need this, this is episode 676 and it's a letter to past clients. Here we go. I'm going to read it to you and then I'm going to give you the reasoning behind some things. It's a regular letter at the bottom I have a QR code section so you can put whatever QR code you can create one on Bit Ly Vistaprint, Canva. You can create QR codes anywhere. The top, your letterhead date, your client name. I hope this note finds you well. One of the ways I continue to support my clients long after the closing is by being a resource for anything related to to the home. I want to make sure I make that clear. Right. Hey, don't feel bad for reaching out to me. Anything. Whether you have a quick question about maintenance, are considering renovation or simply want a trusted referral. Right. Mri, maintenance, repairs and improvements. That's why they need us. I want you to feel comfortable reaching out to me. To make things even easier, I've created something called the Local Legends Directory. And you can steal my idea. Don't even worry about it, just use it. I have a Canva doc as well if you need that, just let me know. It's a hand picked list of reliable service providers, contractors, landscapers, plumbers, painters, cleaners, and more trusted by me and by other clients in our community. Here's how you can use it. Or here's a little bit more about it. Whatever you want to write there. If you know someone outstanding who should be added to the list, I'd love your recommendation. Send them my way or text me their info. You know what? I didn't have that before. Text, text me their info or call me. Next, it says if you ever need the directory, it's completely free. Just scan the QR code below or text me and I'll send it over to you. And then in closing, it says, thank you again for trusting me with your home purchase. Remember, I'm always just a call or text away whenever you need advice, support, or a connection to someone who can help. Warmly your name, your contact info, and a QR code to the directory. Now, you see, this approach is different than what we normally do as agents because we're usually reaching out to some of our past clients and asking for business. In this case, we're offering them help. And I want to layer more things on over the years to create more value. Right. And as you're listening to this, of course we'll add more. But this letter right here is where I would start. Anyway, if you need this, message me on Instagram. Gladly send it over to you and share this with somebody who you think needs this. Have an awesome day.

Podcast Summary: Your Daily Real Estate Podcast with Tristan Ahumada