Podcast Summary: Your Daily Real Estate Podcast with Tristan Ahumada

Episode 682: 4 Texts That Revive “Dead” Leads
Host: Tristan Ahumada
Date: October 12, 2025

Episode Overview

In this concise, practical episode, Tristan Ahumada shares four text message templates he and his team currently use to “revive” inactive or “dead” real estate leads from massive databases. Drawing from real-life experience managing over 140,000 leads, Tristan breaks down how these simple scripts can reignite conversations, spark engagement, and ultimately bring lost prospects back into the pipeline.

Key Discussion Points and Insights

1. Purpose of Reviving “Dead” Leads

• Context: Many leads go silent, often after showing initial interest months prior.
• Goal: Use targeted, proven scripts to reengage these leads and find out their current status.
  • “These are four texts that will bring your database back from the dead... I was like, man, I should share these with people because they actually work.” (00:07)

2. Four Proven Text Scripts

Text 1: Motivated Sellers List

• Script:
  “Hey Joe, I could pull a list of homes where sellers might be motivated to make a deal. Are you still actively looking?”
• Best Use: For leads who were actively searching 6-8 months ago but have since disappeared.
• Approach: Read through your CRM notes for context and send as a mass text.
  • “I send it to people that haven't responded back for a while, that I noticed a while ago... and then all of a sudden they just disappeared.” (01:03)

Text 2: Targeted Open House Invite

• Script:
  “Joe, 10 plus open houses this weekend in Malibu. Want me to text you the best ones or email the full list?”
• Evolution of Script: Originally longer, now streamlined for higher response (20% response rate even on “dead” leads).
  • “Now it's maintaining its 20% response ratio, which is pretty big. These are people that have never responded. Remember?” (02:03)
• Follow-up:
  • If lead responds, clarify their criteria and call to discuss details.
    • “They usually say, ‘text it.’ I say, ‘Great, Joe, I'll text it over. Do I have your right criteria?’... and then I pick up the phone and call.” (02:30)

Text 3: Off-Market Listing Tease

• Script:
  “Got a home hitting the market soon. Not on Zillow yet. Want me to send it over to see if it fits what you're looking for?”
• Important Caveat: Only use if a true “coming soon” listing is available, per brokerage rules.
• Best Use: Especially effective for recent open house leads still actively searching.
  • “You have to have the home, so don’t lie. Or your brokerage has to have a home that’s coming up...” (03:22)

Text 4: The Direct Approach

• Script:
  “Joanne, real talk here. Is buying or selling still on your radar or should I stop bugging you?”
• Tone: Direct, slightly playful, intended to trigger an honest response and streamline the pipeline.
  • “I'm just direct, right? That's it. And I do get people to say, ‘Yeah, you can stop.’ And that's okay, I want to remove those.” (04:08)
• Next Steps:
  • If lead says “stop”, don’t text again, but keep sending automatic property email drips—these remain highly engaging.
    • “They'll still engage if they're interested with the property drips, the number one email opened by anyone. Just remember that.” (04:37)

3. Mass Texting Strategy and Call to Action

• Practical Tip:
  • “Use this in a mass text way ... The whole goal is to get them to that stage first and then call them and engage with them.” (04:52)
• Intent: Move unresponsive contacts toward a phone call for deeper engagement.

Notable Quotes and Memorable Moments

• On Lead Dormancy:
  “These are people that have never responded. Remember?” (02:11)
• On Iteration:
  “I've tweaked this over the years... I wasn't getting the same responses...” (01:48)
• On Being Direct:
  “Sometimes just to get people activated, I actually have the ‘real talk’ there.” (04:05)
• On Email Drips:
  “The number one email opened by anyone… just remember that.” (04:38)

Important Timestamps

• 00:07 – Introduction to the four revive texts
• 01:03 – Text #1: Motivated Sellers
• 01:40 – Text #2: Open House List and response strategy
• 02:40 – Explanation of call follow-up after text response
• 03:22 – Text #3: Off-market/Coming Soon Listing
• 04:05 – Text #4: Direct “Real Talk” script, when to stop following up
• 04:37 – Importance of continuing property drips
• 04:52 – Mass texting strategy and next steps

Conclusion

This short but value-packed episode arms real estate professionals with four actionable text scripts to revive silent leads quickly and effectively. Tristan stresses the importance of iteration, context-aware messaging, and directness, helping agents maximize their engagement—even with contacts that seem long gone. The key: use these texts to start the conversation, then swiftly move to a phone call and personalized relationship-building.

For more scripts and prospecting ideas, Tristan encourages listeners to subscribe to his free real estate prospecting newsletter (details in episode description).

Host: Tristan Ahumada
Episode Length: 5 minutes
Podcast: Your Daily Real Estate Podcast