← Your Daily Real Estate Podcast with Tristan Ahumada
Your Daily Real Estate Podcast with Tristan Ahumada
Episode 684: Hit 70% Retention: 3 Short-Form Tactics
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I want you to succeed for using social media for the end of this year. And also listen for 2026 because when we look at still the most visited websites in the world, I believe top seven, check this out. Google number one, YouTube number two, number three is Facebook, number four is Instagram, number five is ChatGPT, six is X and seven is Reddit. So from those you've got to think, well, I guess I have to jump on social if I want to attract and I want to connect with the most people possible. So I want you to pay attention to these three that I've outlined super quick so that you can use social media better. Because it's exactly what I've been doing to not only connect and get more clients, have people reach out to me, but also have my videos be shown to more people so that I have more followers and a bigger audience. So pay attention to this. I'm Tristan. This is your daily real estate. It's a podcast, it's a show, five minutes about every day just to better your business or your mindset. Here we go. Number one. This is typically for reels, TikToks and shorts. Okay? So number one, retention rate. You've got to watch that time that people are watching your video. How long are people staying to watch before they scroll away? And before I started using AI to outline the videos to maintain my engagement? Higher, because it's done a great job helping me. My videos were going for about three to five seconds in like that's how long people are watching my videos. And that is not long at all. Your goal is this is like the dream goal, right? 70% or more. That's high. I'm not there yet. I changed my approach about 60 days ago or so, but it went from three, about three seconds to now 24 seconds. It is a massive, massive change. So my target is like I want to get to 50 and then I want to see if I can achieve 70. Right? But that, that would be the goal slowly, because that is the number one thing that all of these platforms look for. How long did somebody watch your video for? And I'm not talking about those hacks that are your videos for about 3 seconds, 4 seconds, 5 seconds. Because you know everyone's going to watch 100% of your video because they're so short. People scroll away in three seconds, right? That's not the hack, like valuable information that's given to the audience that you want to attract so they can continue to follow. Right? And then say, ah, got it. That's what the Algorithm pushes. So pay attention to that. And then are people re watching it because you provided valuable information? Right. So watch time, extremely important. Look at the analytics for this. That's what you have to look for every time you post a video. Look the next day, tweak it, and say, how can my hook be better? What can I do better to maintain people dropping off at second 10, 19, 17? You have to ask yourself these questions to get better at it. Number two, engagement. That means likes, comments, shares and saves. I bundled all these four together because the most important one is watch time. Second most important one probably shares, saves, and then comments and then likes. But altogether we have this goal that creates engagement. Like, you just want engagement. People need to be induced enough by watching this, motivated enough to want to save it because they think this is valuable information or it made them laugh or made them emotional. Right? They want to share it because it made them feel something and they want somebody else to feel that. Wow, this was great information. Right? You have one of my recent Instagrams that was talking about Miami. It was just a graphic. It wasn't even a video. I'm scrolling through it right now to grab it, but I thought it was close to 1,000 shares. And it was. Here it is. Here it is. It says this way you understand what my audience wants, right? Real estate information. Real Estate news. Miami crowned world's biggest housing bubble. It has 1071 shares, right? And not as many likes. Only 528 likes, double that in shares. 75,000 views. How do they consider a view? Well, for a graphic, well, people stick. Stick with it for about three seconds or so. But the point that they're sharing it, that's massive, right? That is something that I'm looking for. This is how I know I'm. I'm doing a great job. Because from it I also gained followers and I also had some real estate questions in there. You guys can go and check that one out. It's on Instagram. But now I have to go in there and ask, ask, hey, how, what, what about this, what about that? Or answer, right? Because the key is all in the comments. Now I have to go in there and I mean, some of these are funny. It says Miami is nothing special, just stores, floods, crime and some shops. Or let it crash. Never and never recover again. This is ridiculous. Other people are angry, saying this is total bs, all fake news and information. There's so much cash coming in. Can you please provide real evidence of your claims? Right. This is great, but it gives me. It gives me Time like for that one to go in and say, hey, the information is in the description. It's actually by ubs who ranks all of the cities in the world as far as what their probability probability is for having a crash. Anyway, you understand now, right? This is all what you have to take a look at. You have to go in and see it. If you're not taking a look at this, you are missing the biggest opportunity you have in social media. Want you on social because that's where everything happens. First look at where the traditional media grabs its news from, typically is from social media. And number three, reach to engagement ratio. Let me repeat that one, reach to engagement ratio. This shows how effectively your content converts viewers into participants. So the formula, engagements. Here it is, formula. The formula for this. Engagements divided by reach, right? So engagement divided by reach times 100. That's the engagement rate. So the goal for this for short form content is 5 to 10% anywhere around there. And why does this matter? A big reach, I wrote down here for you. A big reach with low engagement means you're showing up but not connecting. And you see a lot of these videos that get views and views and views. But how many people engage, right? How many people like it, share it, save it, comment, any of that. And that's important because views is number one, right? Hopefully you're getting 70% or more. That's the goal. And then in that you're getting all these comments and people sharing it, people saving it, that's the important thing because now you can go in and start building your community. So as you're looking at now 2025, as we're wrapping up, we're in October, right? So we got November, December. I want you to pay attention to the details. I want you to pay attention to those analytics that show up that you have been ignoring this whole time. And if you need this one, it's episode 684. So you can ask for, ask for this on Instagram. Message me there and I will send this over to you. This way you have something to go through and study because I want you to get better at this. I want you to get better at social media and share this with somebody you think needs to get better at social media. Have an awesome day.