← Your Daily Real Estate Podcast with Tristan Ahumada
Your Daily Real Estate Podcast with Tristan Ahumada
Episode 685: How to Win Clients (and Free Coffee) with This One Email
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You know, real estate's all about creating a tighter knit community. And part of that is bringing all of these restaurants and businesses together in, in a form of being able to help them out. So, you know, I've talked about the directory to bring service providers to our clients. Well, now I want to talk to you about bringing the coffee shop, the restaurants down the street, all those, bringing them closer together so that the community you're in could benefit from it. And I know you've something similar to this in the past, or you may be even running it right now, but I want to talk to you about giving those restaurants, those companies out there, the ability to show up better with the people that you serve. So let's talk about this. I'm Tristan. This is your daily real estate. It's a podcast, it's a show. Five minutes every day helps your business, helps you grow. Sometimes I even help your mindset. Let's get into this one. Let's talk about a letter to restaurants and coffee shops. Now, it can be a letter, it can be an email. This is all about creating a closer community. If you need this letter, which you probably will, it's episode 685. I'll send it over to you. Just message me on Instagram. So this is for local businesses and you want to include them either on your website, because you have a landing page there on a newsletter on something, a flyer that you're able to hand out through postcards, through a newsletter, through maybe handing it out on a flyer door to door. Right, Whatever it's going to be. The idea is to connect with that local coffee shop down the street that you know, everybody goes to and they would love to get more business. So you want to go to them and, and make a deal with them and say, hey, listen, I'm going to be distributing a flyer, a newsletter, I'm going to put you on my website, something. And if people that are part of my audience happen to find your information, can they get 5% off, can they get 10% off, can they get a free cookie, can they get 15% off on Tuesdays? If it's a chiropractor or if it's a restaurant, whatever it is, you get my drift. The point is you're helping them out now. You're a friendly phase to these businesses. Here's the letter or the email because you can email this out if you've got their information. Email subject line. If you're going to go the email route, want to feature your business for free in our local newsletter you can change that to website. You can change it to anything. Here is the letter and the body of the email. It's the same. But here's the idea. You can tweak it all you want. Here's what we've actually used. I've sent this out two times, spaced it six months I believe because we've only done this two times. And it works. It works. And I didn't do it with a lot of companies. I think we only did seven. So it wasn't a lot. And they were all food related or coffee shops. Hi business owner, my name is Tristan and I'm putting together a community newsletter and a website that highlights the best spots around town, eating and so forth. You can change that up around put the city name, Thousand Oaks, Westlake Village, Malibu, California, wherever. Places like yours that make our neighborhood great. I'd love to include your business in it at no cost. Here's how it works because I outline how it worked. Your offer. You offer a small discount deal or special for our readers. For example, 10% off of a drink, a free trial class or a buy one, get one free. Whatever you want to do. I'll feature your business on our and this is where you have to change it. Flyer, postcard, newsletter, website, doesn't matter. I put newsletter and website. I ended up just keeping it to a newsletter, right. Because I've got 89,000 people on our newsletter. So I just sent it out. I haven't. I've yet to put it on the website and I still want to. All right, so newsletter which reaches and then I put 89,000. You could put your audience. You could just put the area that you're going to door knock. It's a thousand homes, 500 homes, whatever. Right. Not big. Next you'll get free visibility and a link directly to your business. Easy. This is my way of helping local shops, gyms and restaurants get more eyes on what they do while giving my readers something special for choosing locally. If you'd like to be included, just reply to this email or text and send me your information and I'll reach out to you the name of your business, the discount you want to offer and the link that you want to use so I can connect it to the QR code or if I want to put it on my website, whatever. Once I have that, I'll send you a quick preview of how your of how your feature will look before it goes live. Thank you for helping and hope to hear from you soon. If not, don't worry about it. Have an awesome day. Easy. Super easy. Helpful. You're approaching them now differently than most people do. Most agents, most other companies that want stuff from them. You're coming from a completely different angle. Pure value. And you're helping each other out. Right. Of course they're going to remember you, especially if you're doing this over and over and over again. Anyway, hope that helps. This is episode six. If you need this, message me on Instagram and do me a favor, share this with somebody. Share this with somebody you know needs to do this, or share this with somebody you want to do it with. If it's a business partner, your brokerage, whoever, have an awesome day.