← Your Daily Real Estate Podcast with Tristan Ahumada
Your Daily Real Estate Podcast with Tristan Ahumada
Episode 693: AI 101 for Real Estate Agents: Stop Letting Robots Outwork You
00:08:19
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Let's go over AI 101 for real estate agents. Just something really quick. Where we at with AI? Some prompts that you can use so you can understand how to use it and then where the AI products are going and which ones you should use. So according to me, obviously, I'm Tristan. This is your daily real estate. It's a podcast, it's a show about five minutes every day. Sometimes I go over, sometimes I go under. It's meant to help you get to where you want to get to in real estate. Now, if you're watching this, this is episode 693. Or if you're listening to it, I can send it over to you on Instagram. Just message me there because there are some prompts that we're going to go over that you may need. Now let's get into this AI101 for real estate agents. A simple guide to get started. First, what AI really is. For me, AI is. And look, I'm simplifying this. I know it's crazy, amazing, but it's a smart tool that helps me get, helps me create things, it helps me move faster, it helps me make better decisions. Look, it doesn't replace you. I see it more as a virtual assistant, as an assistant, as an admin. And I see it like I have multiple admins. And I want you to start seeing it the same way because it's an extra set of eyes, it's an editor, it's a marketing person. It's. It's so much. And it really depends on how you decide to use it. So let's get into the second part of this, which is how AI can help you right now. And I try to simplify it. Remember, this is 101. So I've got 1, 2, 3, 4. I got four simple ideas and prompts for you, and probably a bonus one. And remember, this is episode 693. If you need it, message me on Instagram. How can I help you right now? Number one, how can AI help you right now? Content and marketing. Write listing descriptions in seconds. Easy. Turn property notes into Instagram captions or email newsletters. I like that one. I like that one a lot because now you're getting into the newsletter territory. Ask it to create weekly social media ideas or scripts for short videos. And you know, I do that. We've gone over it. Watch my TikToks and some of my Instagrams, the real estate ones, where I'm going, Hey, 1, 2, 3. Those are all scripted. And I read a teleprompter for all of those. Here's an example. Write a hundred word Instagram caption for a three bedroom home in pick the city with ocean views. Targeting families. Right. Or targeting whatever. And look, it was just an example. You can target whoever. I don't want you to break any laws. B. Lead follow up. I love this one. Smart plans. I have a whole bunch of smart plans. In fact, we're creating a little software for smart plans through AI for agents so they can use it. Use AI to draft personalized follow up texts or emails. Great. I do that create drip campaigns that feel warm and human, not robotic. Love that. And I do that ask it to summarize what you should say to a lead who went quiet. Interesting. I like that. Right? And now I'm thinking on lead follow up and I'll give you a prompt. But I'm thinking the future of Lead follow up is going to look very different because as soon as the follow up boss website has an app within ChatGPT and so does Lofty. I'm going to go to ChatGPT and then just tell my CRM what to do in that case. Right? Which is, hey, find out who hasn't gotten back to me and find out why based on what you can see. And do me a favor, create some drips and send out drip number one starting today. Right? That changes everything for me. Right? But here's an example. Prompt. Write a friendly follow up text for a lead who toured a home last week but hasn't responded. Hmm. Give me three choices. Boom. Done. See market knowledge. Ask AI to explain the latest housing trends in plain language. And what you could do then is grab that and put it into Facebook, Instagram, even make a short video. Summarize long real estate articles or data reports. I do that all day because I can't read every single article that came out. So I have it summarize every morning for me what's going on. The Redfin news, Zillow news or realtor.com news and it sends me summaries. I pick the ones I want to dive into next. Turn complex stats into talking points you can use with clients. Again, similar to the one I just stated. But statistics, very important example. Prompt. Explain in simple terms why what rising mortgage rates means for buyers in my local market and you can reverse that. Explain in simple terms what lowering mortgage rates means for buyers in my local marketplace. Right? Easy. You could expand on that. You could do something different. Easy. D Organization and productivity. Use AI to plan your daily schedule. I mean, you can even connect it to your Google Calendar. Right? You can connect to Google Docs. You can connect it to anything. It's great. Create checklists for listings, open houses or marketing plans. Hey, listen, I've got an open house at this and this place. Create a checklist for me that I can use at this property. Here's the marketing details, here's where it's located, just in case I'm missing anything. Right? Or create a open house checklist that I can use for every open house and I could have as a template and then open it up and create it on Canva. This done. Right now you're thinking ask it to build templates for scripts, social posts or client updates. This way you don't have to rethink it every time. You just have the templates. In fact, that's where I would start. Here's an example prompt. Create a checklist for prepping a home for an open house. Kind of like what we talked about already. All right. Number three tools worth trying. And I live in this world, so you may not know what each one would be used for, but let me just go over the ones that I think are important. You all know ChatGPT, right? For writing, for ideas, for marketing breakdowns. It's great for tasks. Gemini. I would think that if you haven't used Gemini, the image creation and merging images together, amazing. And really brainstorming with it so that you can then grab those and make Google Docs so that you can expand on it later. Great. And also for creating articles so that they can be snippets. Right. Which we've gone over next, Canva Canvas. Canva's so amazing, especially when you connect it to ChatGPT or Claude. Right? Both. Great. So I would suggest that you use Canva with ChatGPT or Claude because using it alone, great. You're probably amazing at it. But I want you to tell ChatGPT to open up Canva and create graphics for you. And while we're with Claude, Claude I used for any any type of article that I have to create any type of description that I need to create, anything that needs to be natural language. Claude wins at least from what I've done midjourney. Still great. Dall e image creation. Those are all great. Sora, if you haven't tested it out, video amazing. Look, there's so many more. I would stick to the primary ones. And if you're looking real estate related wise, real estate content AI is amazing so that it automates your social auto real like auto a U T o reel like Instagram reel, auto reel, takes your images and makes them into video, which is crazy. So you can use that. Amazing. Anyways, those are, those are the tools. There's a lot more. I just wanted to summarize it and remember, the real secret is that it's always going to be about connection. It's always going to be about you, empathy and your voice, your interpretation. Because the world that we're heading into, guess what? More noise. You're going to be the one that tells me, tells the consumer that you want to attract, tells your audience how to see the world and how you see it so that you can start attracting your audience. Don't forget that the secret is you.