Episode Summary: The Secret To Getting More Clients From Social Media

Podcast: Your Daily Real Estate Podcast with Tristan Ahumada
Host: Tristan Ahumada
Episode: 713
Date: November 12, 2025

Main Theme

This episode dives into the "O" of Tristan’s HOP strategy for building a successful real estate business—specifically, how real estate professionals can effectively connect with their sphere of influence and past clients online to generate more business in 2026. Tristan focuses on practical, low-cost online methods and shares actionable steps to keep your brand relevant, visible, and top-of-mind.

Key Discussion Points & Insights

Understanding the HOP Method (00:05)

• "HOP" is an acronym outlined in Tristan's book, Real Estate Prospecting, designed to help real estate agents systematically grow their business.
• Today’s Focus: The "O" – Meeting Clients Online.
  Yesterday’s episode covered the “H” (meeting clients at home); today’s episode is about making sure your brand meets clients online.

Core Idea: Own or Stop the Scroll (00:48)

• "Own the scroll or stop the scroll. When prospects open up their phone, their laptop, their inbox, whatever it is, your brand greets them with instant relevant help."
  — Tristan Ahumada [00:50]
• Deliver relevant, value-driven micro-content that addresses your audience’s needs and interests.
• Avoid overt sales pitches; keep your content consistent and useful.

Identifying & Segmenting Your Audience (01:15)

• Focus on past clients and your core sphere—people who know and love you.
• Consider their living situation (homeowners, renters) and their connection to the community.
• Build content and value around the specifics of your local area and real estate market.

Practical Online Touchpoints (01:40)

• Multiple channels you can leverage:
  • Email newsletters
  • Social media engagement (Facebook, Instagram, LinkedIn)
  • Retargeting campaigns
  • Community reporting via media (YouTube, short videos, articles, graphics)

“The Simplest & Cheapest Approach” (02:09)

• "My favorite reason for this one is it's the easiest, simplest, cheapest one you could do. Because all of you, all of you real estate agents have a phone."
  — Tristan Ahumada [02:12]
• Use your phone to start—no fancy equipment or large budgets needed.

Action Steps: Building Your List & Newsletter (02:35)

• Export your contacts’ email addresses using apps like MC Backup Pro.
• Import them into your CRM.
• Utilize tools like ChatGPT to quickly draft newsletters with simple formats:
  • What’s happening in the community
  • Local real estate news
  • A personal note or update from you
• "At this point, you can go to ChatGPT and have it help you or get you started..."
  — Tristan Ahumada [03:00]
• Send a monthly newsletter using platforms like Mailchimp (possibly free or low-cost for small lists).

Purposeful Social Media Engagement (03:40)

• "You can purposefully scroll on Facebook and Instagram and LinkedIn daily, 20 minutes a day, and be purposeful and connect with people..."
  — Tristan Ahumada [03:45]
• Like, comment, congratulate, and wish people happy birthday.
• For closer connections or past clients, send personalized private messages to deepen the relationship.
• Consistency in engagement builds familiarity and keeps you top-of-mind.

Layering Retargeting & Paid Ads (05:10)

• Use retargeting to have your content follow your audience across the web after they visit your site or ads.
• Consider PPC and Google ads to reach both new and existing clients in your area.

Exclusive Communities: Facebook Groups (05:55)

• Example: Matt, a coach in Tristan’s network, runs a closed Facebook group exclusively for past clients, offers quarterly giveaways, and consistently sees high engagement.
• "He rewards them every quarter and does a giveaway for gifts. And does everyone tune in? Yes, they all do."
  — Tristan Ahumada [06:08]
• Build similar spaces for your sphere to make them feel part of an exclusive community.

Notable Quotes & Memorable Moments

• "Your brand greets them with instant relevant help. The core word there is relevant, right?"
  — Tristan Ahumada [00:56]
• "All of you real estate agents have a phone. If you're watching on YouTube, I'm just picking up my phone. All of you have this device ... and it's where you would start."
  — Tristan Ahumada [02:13]
• "Like I do every morning I go through Facebook and I see the birthdays that come up ... happy birthday. And if I miss somebody... happy belated birthday."
  — Tristan Ahumada [04:10]
• "This is how you start breaking in. This is how you start growing long term."
  — Tristan Ahumada [05:20]

Important Timestamps

• 00:05 — Introduction to HOP method and today’s focus on "O: Online"
• 00:50 — Core idea: Owning/Stopping the Scroll
• 02:12 — Emphasizing simplicity with mobile devices
• 03:00 — Using ChatGPT and simple newsletter structure
• 03:45 — Purposeful social media engagement
• 05:10 — Retargeting and PPC strategies
• 06:08 — Exclusive Facebook Groups example

Key Takeaways

• Consistently show up online for your core sphere with relevant, community-driven content.
• Use simple, inexpensive tools like your phone, CRMs, and automated apps to streamline communication.
• Personal touches through social media (likes, comments, birthday wishes) help nurture lasting, top-of-mind relationships.
• Consider adding value through newsletters, social engagement, and exclusive communities.
• Layer paid and retargeted messaging as your online foundation grows.

Next Episode Teaser:
Tomorrow’s episode wraps up the HOP acronym—Tristan will cover the final step for effective, long-term real estate prospecting online and offline.

Reference:
For deeper frameworks, check Tristan’s book, Real Estate Prospecting, available on Amazon.