Episode Overview
Title: The “S.T.A.Y.” That Fixes Your Social Media Mess
Host: Tristan Ahumada
Podcast: Your Daily Real Estate Podcast
Episode: 715
Date: November 14, 2025
Duration: ~5 minutes
In this episode, Tristan Ahumada shares his signature "S.T.A.Y." framework—a simple acronym designed to help real estate professionals consistently create impactful content on social media. Drawing on his experience working with Facebook and Instagram, Tristan outlines actionable steps to overcome the common roadblocks of finding time to post and knowing what content resonates best. The purpose: to empower agents, teams, and brokers to engage their audience, build meaningful connections, and ultimately grow their business through social media.
Key Discussion Points & Insights
1. Social Media Challenges for Real Estate Professionals
- Finding Time to Create Content
- Many real estate professionals struggle to fit social media into their daily schedules.
- Knowing What to Post
- The main barrier is not time, but uncertainty about content. Once you know what to post, creating content becomes much easier and more authentic.
Quote:
"I found while I was working with Facebook that there were two main challenges... Number one, finding time to create content... But we solved that one when we solved challenge number two. Challenge number two was knowing what to post."
— Tristan [01:00]
2. Introduction to the S.T.A.Y. Framework (01:40)
Tristan introduces his S.T.A.Y. method — an easy, repeatable four-day posting cycle:
- S: Sell (with a story)
- T: Teach
- A: Advice
- Y: You
The framework cycles every four days, helping agents avoid “blank page” syndrome and test different types of posts.
Quote:
"It's a Circle for 30 days. The first one is sell S. You're going to show what you do, but you're going to sell with a story."
— Tristan [02:10]
3. Step-by-Step Breakdown of S.T.A.Y.
S – Sell (with a Story) [02:10]
- Showcase your business through storytelling.
- Share challenges or unique situations you or your clients have faced.
- Highlight personal anecdotes to establish expertise in a relatable way.
- Authentic stories help people connect and see the value in working with you.
Example:
"All of us have so many different stories to tell that sometimes we forget that we had this person, Joe or Joanne... they were having such a hard time finding a home. But you know what? They found it because I actually sat down and made calls..."
— Tristan [02:30]
T – Teach [03:15]
- Share your expertise. Educate your audience on market trends, loan types, and the buying/selling process.
- Break down complex topics simply.
- Teaching can overlap with storytelling, making topics more approachable and memorable.
Example Teaching Topics:
- Differences between FHA and VA loans
- Comparison between 15-year, 30-year, or 50-year mortgages
Quote:
"You have so much knowledge... Help me understand what's happening in the market, help me understand... what the difference between a 15 year and a 30 year and a possible 50 year loan looks like."
— Tristan [03:20]
A – Advice [03:55]
- Go beyond just real estate: share life wisdom, motivational quotes, or hobby insights.
- Connect with audiences over mutual interests, hobbies, or philosophies.
- These posts can form unexpected business bridges.
Memorable Moment:
- Tristan tells the story of a friend and avid cyclist who regularly sells homes to fellow cycling enthusiasts simply because he shares his passion on social.
Quote:
"Every person I cycle with that has either wanted to buy or wanted to sell has transacted with me... If that's not absolutely apparent that you need to be talking about that a lot more in your social..."
— Tristan [04:20]
Y – You [04:45]
- Highlight your personal life: daily moments, family, travel, food, etc.
- It's about authenticity—showing the human side of the business.
- You don’t have to be on camera or share intimate details; just let people in on your world.
Tip:
If you’re camera-shy, simply show what you’re seeing or doing rather than yourself.
Quote:
"You don't have to do your family. It could just be you... If you're like, Tristan, I look like crap on these pictures, then it can be where you're going, what you're eating, but put the camera away from you. Show me where you're going. Show me what you're doing. Show me what you're eating."
— Tristan [05:00]
4. Experiment, Analyze, and Refine [05:45]
- Test various S.T.A.Y. posts over 30 days.
- Review analytics to see what resonates most.
- Double down on what works best with your audience.
Quote:
"Remember, this is so you discover what your audience really wants... You're going to have to be testing out different things under S.T.A.Y. because if you're going back to the analytics... you're going to find pretty quick that some people are going to gravitate more to one of those things."
— Tristan [05:50]
Notable Quotes & Moments
-
On Content Paralysis:
"Once you feel like that message is authentic enough to you, you're like, oh, I can pick up the phone and call. It's not that hard. I can have that conversation. Same thing happened here."
— Tristan [01:40] -
On Personal Sharing:
"Every time I showcase what we're doing as a family or where I'm going, it gets a lot of love. And that's the cycle I want you to get into."
— Tristan [05:15]
Timestamps for Important Segments
- [00:00] - Tristan introduces himself and sets up the two big social media challenges.
- [01:40] - Introduction of the S.T.A.Y. framework and its purpose.
- [02:10] - Deep dive into “S” for Sell.
- [03:15] - Explaining “T” for Teach.
- [03:55] - “A” for Advice and its importance.
- [04:45] - “Y” for You—personal content ideas.
- [05:45] - Importance of reviewing analytics and iterating content strategy.
Final Takeaway
Tristan’s S.T.A.Y. framework offers a practical, tested roadmap for real estate professionals overwhelmed by social media. By rotating through four content types—Sell, Teach, Advice, and You—agents can stay consistent, connect authentically, and discover what truly resonates with their audience. The key is to stay open, try new approaches, and let the analytics guide your path to online success.