Podcast Summary

Podcast: Your Daily Real Estate Podcast with Tristan Ahumada
Episode: 722 – 145 Free Listing Actions That Boost Views by 73%
Date: November 21, 2025
Host: Tristan Ahumada

Episode Overview

In this episode, Tristan Ahumada dives into the first part of a comprehensive list: "145 Free Actions You Can Take with Your Listing." Focusing on no-cost or minimal-cost strategies, he shares actionable tips and content ideas to maximize your listing's visibility and distribution. This is the first in a multi-part series aimed at helping agents, teams, and brokers leverage simple, proven tactics to get more eyes on their properties—without spending a dime.

Key Discussion Points & Insights

1. Introduction and Series Premise

• Episode Structure:
  • Tristan announces this will be a multi-part series due to the extensive list.
  • Most of the actions are free, with a few requiring minimal investment.
  • The tips shared are based on personal experience and agent input.
• Quote:
  • "These are all the things that we've tried, some things that we want to try, some things that you've got to ask your broker for. I would say most of them." (00:21)

2. Content Creation Ideas for Listings

(00:45–02:05)

• Walkthrough Video – "Easiest one."
• Neighborhood/Community Video
• Favorite Feature Video
• Easy Vertical Photo Slideshow
• Horizontal Photo Slideshow – "Not Instagram, but more Facebook, LinkedIn."
• Raw iPhone Clips for Each Room
• Just Listed Graphic
• Coming Soon Graphic
• Open House This Weekend Graphic
• Lifestyle Graphics – Near local amenities such as parks, beaches, and trails.
• '5 Reasons This Home Is Special' Text Post
  • Tristan reflects on this idea: "I've done one. I've done three reasons. I've never done five. I think this one was sent by one of my agents to me." (01:35)
• Market Context Post – Explain why the listing matters in the current market.
• One-Minute Talking Head Video
  • Tip: Split the screen with your video and house features.
• Seller Spotlight Post – Share why the sellers love the home (with permission).
• Buyer FAQ Post about the Listing
  • Use AI tools (ChatGPT, Claude) to generate FAQs. Create both video and blog formats.
  • Example FAQ: “How far is this property from the closest elementary school?”
• Quote:
  • "I would recommend you...We've done this one and it's really good...Don't see that enough." (01:55)

3. Free Distribution on Your Own Channels

(02:05–03:35)
Tristan emphasizes maximizing your existing platforms and networks:

• Email Blast to Past Clients and Sphere
• Nicely Designed Templates via Canva
• Email to ‘Hot Buyers’ List
  • "On Lofty and Unfollow a boss, super easy." (02:27)
• Weekly Newsletter Feature – Example: Jason Ferris’s success with this.
• Blog Post on Your Website
• Dedicated Listing Page
  • Suggests RELA HQ for user-friendly, attractive landing pages.
• Add Listing Link to Email Signature – “Check out my latest listing. Boom.” (02:55)
• Just Listed Banner on Google Business Profile
• Photos and Short Clip on Google Business Profile Gallery – Update daily.
• LinkedIn Feature Section – "Probably didn't even know you had that. Yep, you do." (03:10)
• Website Homepage Feature
• Pin Post to Facebook Page or Personal Profile
• Pin Post to Instagram Profile Highlights
  • "Put a pin in it. Pretty easy." (03:25)
• Quote:
  • "Listen, we don’t do enough free distribution on our own channels." (02:08)

4. Series Teaser & Next Steps

(03:35–end)

• Tristan hints that the next episode will cover more social media placement strategies for listings.
• Quote:
  • "We're going to go over all of the social media free placements, details on episode 723 tomorrow. Talk to you then." (03:45)

Notable Quotes & Memorable Moments

• “I've got a two-parter here and you're gonna love this one. Full list of free actions—when you get a listing means no cost, high visibility, maximum distribution.” (00:03)
• “We don't do enough free distribution on our own channels.” (02:08)
• "I would recommend you...We've done this one, and it's really good." (01:55)
• "Add a just listed banner on your Google Business profile. Mmm. There's another one on that one." (03:00)
• "Pin the listing post to the top of your Facebook page. If you've got a Facebook page. If not, post it on your personal Facebook." (03:15)

Timestamps for Key Segments

• 00:00–00:45 – Episode Introduction & Series Premise
• 00:45–02:05 – Free Content Creation Ideas for Listings
• 02:05–03:35 – Maximizing Your Own Distribution Channels
• 03:35–End – What’s Next: Social Media Placements and Preview of Part 2

Conclusion

This episode delivers a rapid-fire list of practical, cost-free marketing strategies any real estate professional can implement immediately to boost listing visibility. Tristan’s approach is actionable and energetic, promising even more value in the upcoming episodes. Whether you’re a new agent or a seasoned pro, these tactics serve as a checklist to amplify your listings’ reach—no budget required.