Episode Summary
Episode 723: 145 Ways to Market a Listing That Agents Forget (Part 2)
Host: Tristan Ahumada
Date: November 22, 2025
Main Theme
In the second installment of his three-part series, Tristan Ahumada dives into the actionable and often-overlooked methods real estate agents can use to market property listings. With practical advice, focus on free and accessible platforms, and an emphasis on community and relationship building, this episode is a rapid-fire checklist to help agents expand their reach, boost engagement, and stand out with each new listing.
Key Discussion Points & Insights
1. Social Media – Free & Effective Strategies
(00:15 – 04:09)
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Instagram:
- Carousel Posts: Tristan urges agents to create beautiful, multi-photo posts featuring different rooms or elongated images for higher engagement.
“Instagram tells us that people really love engaging with carousels. Make it fun, right?” (00:25)
- Walkthrough on Reels: Post detailed video tours set to music—Tristan notes these are fan favorites.
- Community Clips & Behind-the-Scenes: Share community-focused blurbs on Reels and document the listing journey in Stories.
- Interactive Stickers: Employ polls (“Which feature do you like most?”) and countdowns for open houses or sales milestones to spark engagement.
- Instagram Guides: Group listings into guides like “Homes for Sale”—even if underused, they’re an untapped resource.
- Carousel Posts: Tristan urges agents to create beautiful, multi-photo posts featuring different rooms or elongated images for higher engagement.
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Facebook:
- Business vs. Personal Postings: Share on both your business and personal profile.
- Stories & Live Video: Going live may not draw as much attention as before but can still be valuable.
- Neighborhood Groups: Share to hyperlocal audience and tag city or neighborhood pages for amplified reach.
“Tag the city or the neighborhood page. You’d be surprised how many times people reshare it…” (03:04)
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YouTube & TikTok:
- Shorts & Full Walkthroughs: Use YouTube Shorts for snippets and the main channel for complete tours.
- Community Tab Utilization: Post photos in seldom-used but effective spots.
- TikTok Voiceover Tours: Tristan’s favorite—simple self-narrated tours, often going viral:
“Just get your phone out, walk through the property, then open up CapCut... and just voice it over.” (04:02)
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LinkedIn:
- Business Angles: Frame listings as market opportunities.
- Carousel Style PDFs: Share detailed PDF brochures—download and post for professional audiences.
- Quick Clips: Keep it vertical and concise for attention.
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Threads & X (Twitter):
- Main Photo Posts and Stories: Keep content high-quality but simple.
- Engagement Questions: Prompt discussions (“Would you move to this home?” “Is this home overpriced?”).
2. Local & Community Platforms
(04:10 – 05:32)
- Neighborhood Apps & Groups:
- Nextdoor: Monitor and post, though be prepared for the “complaints.”
- HOA and Buy/Sell Groups: Post in specialized Facebook groups tied to the property’s location.
- City Event & News Feeds: Use Patch.com, community event listings, and school/parent or college housing groups for exposure to targeted demographics.
- Mom Groups & Senior Communities: Only if relevant; these groups can offer high-intent buyers or referrers.
3. Offline – Free Distribution Tactics
(05:33 – 06:24)
- Physical Boards & Flyers:
- Place flyers with QR codes at:
- Community centers, libraries, coffee shops, churches, YMCA/gyms, parks.
- Direct Outreach: Hand out cards during door-knocking—an “old school” but effective tactic.
- Place flyers with QR codes at:
4. Sphere of Influence & Relationship Marketing
(06:25 – 07:49)
- Personalized Communication:
- Text Details to Hot Buyers: Use your CRM lists—Tristan touts Lofty as a personal example.
- DM Interested Followers: Privately message those who’ve engaged with similar listings.
- Private Video Shares: Send the listing’s feature video to past clients or active prospects.
- Agent Networking: Inform agents who recently submitted offers nearby.
- Neighborhood & Referral Calls: Directly invite neighbors to previews; maintain a list of your top referring clients.
“Call your top 10 referring clients if you have that list. If not, please go make one.” (07:22)
- Neighbors-Only Preview Invites: Hold private previews just for local residents.
- Seller Updates: Create quick video status updates for sellers—this adds value and trust.
Notable Quotes & Memorable Moments
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On Instagram Carousels:
“Show me the listing. But also maybe make it living room at the top and the dining room at the bottom... Make it beautiful.” (00:30)
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On TikTok Voiceover Walkthroughs:
“You know, I've done these for... my old Malibu Moods channel. And I have a few videos there that went viral just off of me doing that walkthrough. Easy.” (04:12)
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On Local Facebook Groups:
“Share into local and neighborhood groups, especially if you own that neighborhood group… You’d be surprised how many times people reshare it once you tag the city or the neighborhood page.” (03:15)
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On Personalized Seller Updates:
“Create a short video update for the seller. I like that one.” (07:45)
Timestamps for Key Segments
- 00:15 Social Media Tactics Begin (Instagram, Facebook, etc.)
- 03:02 Tagging Cities/Neighborhoods for Viral Reach
- 04:02 TikTok Voiceover and Personal Anecdotes
- 05:10 Community and Local Group Marketing
- 05:33 Offline Distribution: Bulletin Boards, Flyers, Door-Knocking
- 06:25 Relationship-Based Actions & Direct Client Engagement
Closing & Next Steps
Tristan wraps by previewing Part 3, promising to share numbers 85-145 and encourages listeners to request the full checklist if needed.
“If you need this, this is episode 722, 723, and 724: 145 Things to Do with Your Listing. See you tomorrow.” (07:59)
Overall Tone:
Friendly, rapid-fire, and direct. Tristan speaks informally and encouragingly, ensuring listeners can easily pick a handful of practical tips to implement right away.