Your Daily Real Estate Podcast with Tristan Ahumada

Episode 724: 145 Listing Moves Agents Skip (Part 3)
Date: November 23, 2025
Host: Tristan Ahumada

Overview

In part three of his tactical series, Tristan Ahumada breaks down overlooked and innovative listing strategies for real estate agents. This rapid-fire episode covers actionable SEO techniques, content ideas, collaboration opportunities, and continuous seller engagement practices—all designed to maximize listing exposure and engagement. Tristan’s energetic and conversational style makes the ideas approachable, with plenty of real-world examples and personal insights.

Key Discussion Points & Insights

1. SEO and Google-Friendly Steps (00:33 - 02:37)

• Neighborhood-Focused Blogging
  • Write a blog like “Inside a [Neighborhood] Home” to attract local buyers.
    • Tip: Use ChatGPT or Claude to create an FAQ section for better SEO.
      • “ChatGPT and Google love pulling from the FAQ to create more SEO for you or geo, right? So make sure you do that.” (00:54)
• Price-Based Content
  • Create posts on “What $[X] Buys You in [City]” to generate buzz, highlight value or aspirational aspects.
    • “Depending on the price point, could be like, whoa, that’s crazy, or whoa, that’s amazing. But it gets people talking.” (01:16)
• Comparative Blog Posts
  • Compare three similar listings, ideally featuring your listing in the middle, to draw attention and comparisons.
    • “The one you want to feature is in the middle, that’s yours, right?” (01:35)
• Website Optimization
  • Add listing addresses to your “Homes for Sale” page.
  • Add detailed alt text to listing photos for image SEO.
    • “Just name your photos, please… write all that out and put ‘backyard picture.’” (01:53)
  • Internally link to the listing from multiple pages for better search visibility.

2. Collaboration Opportunities (02:38 - 04:03)

• Local Business Engagement
  • Tag nearby businesses such as coffee shops or bakeries in your posts for mutual exposure.
    • “Of course I’m gonna tag Ragamuffin on everything.” (02:54)
  • Request that these businesses reshare your listing posts.
    • “They’ll do it right because you’re bringing in business for them.” (03:01)
• Partner with Photographers
  • Collaborate with photographers who may reshare your content, expanding reach.
• Amplify through Sellers and Neighbors
  • Ask sellers and their social networks—and even neighboring homeowners—to share your posts.
    • “Especially if they have some following… ask them.” (03:24)
  • Experiment with creative neighbor outreach, seeking organic testimonials and shares.
• Team Visibility
  • Involve team members in promoting listings; consumers notice the home, not the listing agent.

3. Open House Content Ideas (04:04 - 05:08)

• Dynamic Social Content
  • Go live or post video during open house setup.
  • Post countdown reminders, “what to expect” clips, or visitor interviews (maintain privacy).
• Narrative Recaps
  • Share “busy open house” or even “what I did at a slow open house” clips—authenticity builds trust.
  • Record wrap-up videos with attendee comments.
  • Show unique features with exterior shots at different times of day.

4. Ongoing Seller Updates & In-Contract Content (05:09 - 06:11)

• Regular Communication
  • Send weekly video updates to sellers with detailed recaps of marketing activity.
  • Share anonymous showing feedback in stories.
  • Document and post offer review updates, “in escrow,” and “just sold” announcements.
    • “Guys, don’t just put ‘in escrow.’ ‘Just sold,’ which is the next one, ‘just sold.’ Announcement story highlights showing the entire journey from listed to sold.” (05:44)
  • Compile full listing-to-closing stories for future case studies or highlight reels.
• Evergreen YouTube Content
  • Make a “How to Sell in [City]” YouTube video using your listing as a case example.

5. Hidden or Overlooked Free Touches (06:12 - 08:01)

• Maximize Listing Visibility
  • Add your listing link to:
    • Calendly/scheduling descriptions
    • Under your Facebook cover photo
    • Linktree and all profile bios
    • Voicemail greetings (temporarily)
    • Instagram Broadcast Channel
    • Email auto replies
  • Mention the listing in every client conversation for that week.
    • “Just get into a habit… Add it to your voicemail. Greetings for a few days: ‘Hey, thanks for calling, it’s Tristan… If you are interested in my new listing, 123 Brilliant Street…’” (07:02)
  • Turn listing features into short educational social reels: “Three things buyers love in this home.”
  • Create story and LinkedIn polls on “What price do you think this home will sell for?”
    • “People love answering polls… Play with the wording on that one because I think it’ll do well.” (07:41)

Notable Quotes & Memorable Moments

• On leveraging AI for blogs:
  “ChatGPT and Google love pulling from the FAQ… So make sure you do that.” (00:54)
• On listing feature polls:
  “I’m going to push you to put this up in LinkedIn as well and do it as a poll. I have seen these work because I’ve done it.” (07:41)
• On team collaboration:
  “The audience out there, the consumer, all they see is the listing… So it’s really a benefit to them and the team.” (03:49)
• On embracing authenticity at open houses:
  “If it’s not busy, slow open house clip. What did you do while you were there if nobody showed up?” (04:37)
• On the value of storytelling:
  “If you’re tracking things and you’re updating, you could put those all together at the end and it would do awesome. Like, that is a cool story to see.” (05:54)

Timestamps for Important Segments

• 00:33 – SEO and Google-Friendly Steps
• 02:38 – Collaboration Opportunities
• 04:04 – Open House Content Ideas
• 05:09 – Ongoing Seller Updates & Content
• 06:12 – Hidden or Overlooked Free Marketing Touches
• 07:41 – Effective Use of Polls
• 08:30 – Announcement: Part Four Coming Tomorrow

Episode Flow & Energy

Tristan’s pace is brisk, almost playful, with a “let’s keep it real and keep moving forward” tone. He sprinkles in personal anecdotes, references to social media experiments, and pushes for real-world application (“Just get into a habit… Mention it during every conversation”). Each tip is both approachable and actionable, making this an essential listen for any agent seeking to freshen up their listing playbook.

Final Note

Part three wraps with the unexpected—but on-brand—promise of a fourth part to cover even more “145 Listing Moves Agents Skip.” Tristan continues to encourage listeners to DM him for the complete list and reminds them to implement, iterate, and personalize the strategies shared.

For full strategies 1-145, see episodes 722, 723, and 724.