Episode Summary: Your Daily Real Estate Podcast with Tristan Ahumada

Episode 725: 145 Free Listing Moves Agents Forget
Date: November 24, 2025
Host: Tristan Ahumada

Main Theme

In this bonus episode, concluding a four-part series, Tristan Ahumada delivers the final installment of practical, no-cost tactics for real estate agents to maximize their listings’ exposure and effectiveness. He shares actionable, field-tested tips—many from his own experience as an agent and broker, and some contributed by others—focused on helping agents market properties smarter and build their brand using free strategies.

Key Discussion Points & Insights

1. Creative and Free Listing Promotion Ideas

Tristan rundowns the last 23 of his 145-item checklist, emphasizing ways agents can leverage listings for marketing without spending money.

• Show the Reality of Being a Real Estate Agent (01:01)
  • “Use the listing to create a behind the scenes of a real estate agent reel... people want to know what it really takes to be an agent because all they're exposed to is selling sunset and million dollar listing and that's all kind of fake and set up and none of that is real.”
• Refresh Social Media and Online Profiles (01:30)
  • Temporary Facebook cover photo with a listing image.
  • Neighborhood shot as a LinkedIn header.
  • Update Google Business Profile’s service section with the neighborhood name.
• Spread the Word in Local Forums and Directories (02:05)
  • Share in local forums (when allowed).
  • Add to Realtor bio sections and public directories.
• Leverage Digital Flyers and Market Update Videos (02:35)
  • Create printable PDF flyers using Canva to share digitally.
  • Integrate the listing into your area-specific market update videos.
    • “I’ve done this a few times actually... you’re updating people in a specific area... Check out the MLS, check out Redfin. We did get a new listing out here.”
• Collaborate With Allied Professionals (03:11)
  • “Ask allied professionals to share—Lenders, inspectors, title reps... I typically go to my lender and my title person to share it.”
• Utilize Your CRM and Onboarding Communications (03:31)
  • Share listings through CRM home search feeds.
  • Include new listings in client onboarding emails as examples of recent activity and marketing style.

2. Smart Content Creation from Listings

• Mention in Podcasts/Audio Clips (04:03)
  • Reference listings in your own local podcast or short audio segments.
• Educational and Market Posts (04:20)
  • Use listings in “How to price a home” posts/videos for educational purposes.
    • “This could get a lot of plays in the future... You could do the YouTube long video on this with great description. You could do short videos from this…”
  • Showcase “What buyers look for today” using a current listing.
• Expand Your Reach Across Platforms (04:40)
  • Add to Substack newsletters.
  • Pin on Twitter threads or create top-three-features reels.
• Profile the Ideal Buyer (05:07)
  • Carefully create a “Who is this home perfect for?” video, staying compliant with advertising rules.

3. Hyperlocal and Lifestyle Marketing

• Nearby ‘Hidden Gems’ (05:35)
  • Highlight lesser-known area perks tied to the listing.
    • “That right there, nearby Hidden Gems, that is a massive hidden gem for people who love horses... Never use it. So beautiful. For me, I’m thinking… that would be a good one.”
• Visual Storytelling and Proof of Work (06:08)
  • Use a home photo as the backdrop for quote graphics featuring testimonials or neighborhood highlights.
  • Showcase your “Marketing Plan” as a post—provide the actual plan plus proof: “Here’s the marketing plan I used to sell this listing.”

Notable Quotes & Memorable Moments

• On the Reality of Real Estate Life
  “People like to see what's actually happening, how you actually make money, the work that you do. It's a beautiful thing.” — Tristan (01:10)

• On Hidden Gems
  “Where I live, it's really close to this horse…I don’t ride horses. So many people moving here miss it, have no clue. That right there, right nearby Hidden Gems. That is a massive hidden gem for people who love horses.” — Tristan (05:35)

• On Sharing a Marketing Plan
  “I have a marketing plan and it’s one page... Super easy. It’s like a build up. Three weeks, starts with week three, then it goes to week two, then it goes to week one, then day zero... I would highly recommend you do something like that.” — Tristan (06:15)

Key Timestamps

• 00:00 — Episode intro and context for the bonus segment
• 01:01 — Using listings for “behind the scenes” reels
• 01:30–02:05 — Leveraging listing photos and neighborhood shots in online profiles
• 02:35 — Updating your Google Business Profile; sharing in local forums and directories
• 03:11 — Getting allied professionals (lenders, title reps) to share listings
• 03:31 — Using client onboarding & CRM for added exposure
• 04:03–05:07 — Creative content approaches: market updates, pricing education, reels
• 05:35 — Nearby “hidden gems” and hyperlocal marketing
• 06:08–06:40 — Marketing plan as a proof of work and closing encouragement

Conclusion and Takeaways

Tristan encourages listeners not to feel pressure to use every idea but to draw inspiration and pick the strategies that fit their market and style. The focus: use creative, free methods to market listings—tools that build authority, grow reach, and show real industry expertise.

“I certainly hope that you learn from this and you get some of these and use them. The world's changing around you. There's so much you can add.” (06:45)

For the full list and more details, Tristan offers to share the tips directly if you message him on Instagram (referencing episodes 722–725).