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You know, building a real estate team in the world that we're in, with real estate, being able to go so many different ways, online leads, past clients, events, media companies, whatever you want to go. And you want to build a real estate team, there are certain things that you should be doing. I've had a real estate team since 2009, and I failed three times, miserably, after building the teams. And so I have a lot of experience on the things that you shouldn't be doing. And so I've broken this down into two parts. This is part one, episode 728. If you need this, message me on Instagram and I'll send this over. And if you're watching this short on this, just comment the number 728 and I'll send this over to you. This is part one. Let's go over six core things. This is one through three. I'm Tristan. This is your daily real estate number one lead generation system. Get a consistent pipeline of leads flowing in. Now, it doesn't mean it's online leads, right? I'm not telling you, go to Zillow, go to realtor.com or wherever else. I'm telling you, you need a consistent pipeline. The very first thing most agents look for when joining a team is the ability to get more opportunities. Whether it means you're bringing in people from events, you've got a massive, awesome, amazing social media. You've got an actual media company, like a news outlet. Like my friend Blair ballin, who's got 50,000 visitors to his website Living North Phoenix. What do you have that you're offering these opportunities? Is it. Are you attracting new agents? Are you attracting veteran agents? What is the opportunity? You've got to think that way, because when you think, what's in it for the person that I'm trying to bring in and I'm trying to bring in talent, what is it usually? Yes, they're looking for leadership. Yes, they're looking for some type of a consistent environment, right, where it's not toxic. They're looking for a lot of things, but the one thing that's attractive to them because they're in this business to make money is making money. That's the realistic part about this that we sometimes forget. So where are you getting your opportunities from? Sphere, online marketing, paid ads, combination. You can't build a team if the deals aren't there for them. That's number one and number two. And number three. I'm joking. It's not all of them. It's number one. Number two, the right people made this mistake many times. I thought I learned the first time, the second time, but I wasn't, I wasn't the greatest at hiring people. I've gotten better. The right people. Number two, hire agents who share your values and who share your work ethic. That's probably the hardest one. The challenge is this. And this is real talk, okay? The whole thing's obviously always real talk. But this one, this one hits home for me because I built a team and rebuilt it and crashed so many times. When it comes to agents, there are agents out there who don't understand what success in this business looks like because they don't understand the actions that it actually takes to get to where you need to get to. And that just doesn't match with most of the work ethic that top producers have. And I've had to learn that the hard way where I'm like, hey, you know, I'm out here. This is what I do. This is how I work, this is how I get opportunities for us. And then you're over here doing something that doesn't align with that. It burns all those other top producers out and it makes them angry on the team. It's like, who did you hire, Tristan? We don't want to associate with people that aren't working to the same caliber and aren't bringing the same set of values as us. Be careful for that because you could have a small rebellion on you if you don't watch out for that. Don't just hire whoever is available. Look for hunger. Do they really need this? Right? And if, if they don't truly 100% need this, that may still be okay. If they have the right attitude, right? If they can be trained because they really want to make this happen. But they've got a full time job, right? And they want to kind of phase out of it. At one point I thought, can somebody make it here? This isn't their full time job. The answer is yes. I've seen many agents make it with part time jobs or full time jobs and then wean off of those. In fact, Mark Raider on my team is a massive producer and he's on the team. He was when he first started was had a full time job and then I eased him off of that. Okay, you're going to part time. And then I remember, hey man, it's time to quit that other job. You have too many opportunities, you need to take them. And now it's all full time real estate for quite a few years. But to me You've got to be coachable, you got to be a culture fit. And you really, you really need to have these sets of values in place. Your work ethic is important, your attitude is important. That's number two, the right people. Number three, clear compensation structure. A lot of teams that are starting off and a lot of experienced teams, they. They're very unclear about what it looks like to work together. Wait, how much do I get paid? So what if I bring in my own person? Like it's from my database? Is that a different split? I don't. Look, listen, I don't care what you do. Whatever it is, it needs to be outlined, it needs to be upfront, that both parties or all parties, whoever's involved, needs to sign it, and it needs to be simple to understand. If you've got a complicated one, then do me a favor. Do yourself a favor, not me. Upload it to ChatGPT or Claude, have Claude clean it up and simplify it for you so it's in less than a page, so it's easy to understand. And then you could even make a graphic from it so everyone understands what this looks like. Clear compensation structures not only give clarity to the people you're bringing in, it creates less problems for you in the future, especially if somebody signed off on it. Right, everyone. A lot of the problems. Most of the problems in this business with teams start with payment, right? Hey, I didn't close any transactions. Oh, wait, I closed transactions and I didn't. What? You're taking money from my lease? This is. I'm only getting $500. I still have to split this with you, right? Everything I'm telling you I screwed up on. So this is why. This One is number three, extremely important. If you need this. This is episode 7 28. It's part one of two. Tomorrow we go to 7 29. I'll talk to you then.
Episode 728: 3 Shocking Mistakes That Kill Real Estate Teams Fast
Host: Tristan Ahumada
Date: November 27, 2025
Duration: ~5 minutes
In this episode, Tristan Ahumada draws on his 16+ years of experience running real estate teams to outline the first three of six crucial elements—framed as “shocking mistakes”—that can quickly kill a real estate team if not properly addressed. Drawing on his own failures, Tristan offers practical advice and real talk for real estate agents, teams, and brokers aiming to build or sustain successful teams. This is Part One of a two-part series, focusing on what makes or breaks team growth: lead generation, hiring, and compensation.
Consistent Pipeline is Critical
Key Insight:
Successful teams must have something to offer—tangible opportunities that justify an agent joining and staying.
Values and Work Ethic Alignment
Key Insight:
Cultural fit, coachability, and hunger are non-negotiable for long-term team stability and performance.
Simplicity and Transparency Prevent Problems
Key Insight:
Upfront communication and signed, simple compensation agreements save headaches and prevent future conflicts.
On the paramount importance of opportunities:
“You can't build a team if the deals aren't there for them. That's number one and number two. And number three. I'm joking. It's not all of them. It's number one.” (Tristan, [01:36])
On toxic culture from mismatched hires:
“It burns all those other top producers out and it makes them angry on the team. It's like, who did you hire, Tristan? We don't want to associate with people that aren't working to the same caliber and aren't bringing the same set of values as us.” (Tristan, [03:04])
Practical tech tip:
“If you've got a complicated one, then do me a favor. Do yourself a favor… Upload it to ChatGPT or Claude, have Claude clean it up and simplify it for you so it's in less than a page, so it's easy to understand.” (Tristan, [04:25])
Tristan wraps up by emphasizing that these lessons came from his own hard-earned failures as much as successes. He teases part two (Episode 729), where he will cover the remaining mistakes and solutions for building unstoppable real estate teams.
If you want notes or need more help, Tristan encourages listeners to reach out to him on Instagram or comment for the episode materials.
This concise, energetic episode is a must-listen for any team leader aiming to avoid common pitfalls and build a healthy, high-performing real estate team.