Podcast Summary: Your Daily Real Estate Podcast with Tristan Ahumada

Episode 733: The 3-Week Plan That Won 26 Listings
Date: December 2, 2025
Host: Tristan Ahumada

Overview

In this punchy and actionable episode, Tristan Ahumada shares the exact "pre-marketing" system he’s used to win 26 listings in three weeks. The episode focuses on setting yourself apart as a real estate agent by using a structured, detailed marketing plan that impresses sellers before you ever step foot in their home. Instead of competing with the same strategies as everyone else, Tristan urges agents to show up with a launch plan—transforming listing presentations from a gamble into a confident, winning proposition.

Key Discussion Points & Insights

The Problem: Why Agents Lose Listings

• Most agents approach listing appointments with only a CMA ("comparative market analysis") and hope.
• The real reason for losing listings isn’t hard work, presentation skills, or pricing—but a lack of obvious differentiation before the appointment.
  • "Most agents show up to a listing appointment with a CMA and a prayer. That's the truth. I've seen it. I show up with a launch plan." (Ahumada, 00:11)
• Feeling inadequate after losing listings is common and expected—what’s missing is the right tool, not innate ability.

The Solution: The 3-Week Pre-Marketing Plan

• A systemized, repeatable, three-week pre-marketing plan that becomes a visual, step-by-step blueprint for sellers.
• The plan reframes the appointment from competing on price or empty promises to showing readiness and preparation.

Week 3: Content Creation (02:38)

• Professional photos
• 3D tours and videos
• Drone and aerial shots
• "Box Brownie" digital enhancements
• Crafting a seller’s story—highlighting what they love about the home
• Detailed home sheets, floor plans
• Pre-inspection, neighbor letters, and “Just Listed” materials

Week 2: Build Out (03:14)

• Finalize all marketing graphics and materials from week 3
• Conduct a second walkthrough for quality assurance
• Order and schedule signs, handle termite inspections
• Invite past clients to the launch

Week 1: Maximum Exposure (03:44)

• Facebook and Instagram ads
• Neighbor phone calls and just listed postcards
• Personal letters and contacting warm leads
• Database texts, emails to local agents
• Team posts on social media
• Secret weapon: Seller emails their own contacts using your marketing

Tristan summarizes:
"By the time the home goes live, it's not a listing, it's a launch." (03:56)

Why This Works

• Most agents think the problem is price, presentation, or personality, but “the agents who win the most listings aren't necessarily the most talented. They're the most prepared.” (05:01)
• The system, once built, is easily repeatable: “You don't reinvent it every single time. You just run the play.” (05:21)

The Impact: Tangible Shifts for Agents

• Using this plan changed Tristan’s business; sellers stopped comparing commissions and started asking when to begin.
• Building this pre-listing system gives agents confidence and leadership in appointments.
• With the system, listing appointments feel different because you are different: "You're not competing anymore when you're just showing them what you're going to do because you're already doing it." (07:01)

How to Get the Plan

• Listeners can DM Tristan on Instagram with “7:33” to receive the complete, step-by-step plan.
• Tristan encourages adopting the plan immediately, customizing it, and walking into the next appointment with printouts ready.

Notable Quotes & Memorable Moments

• On why agents lose listings:
  "It's not because you're not working hard enough. It's because you've been fighting against the same battle every other agent is fighting." (00:41)
• On the plan’s effectiveness:
  "Once I started using the pre marketing plan, something shifted. Sellers stopped comparing me to other agents. They started asking me when we could get started." (05:38)
• On differentiation:
  "Remember, it's about differentiation every single time. So we show them..." (03:50)
• On preparation over talent:
  "The agents who win the most listings aren't necessarily the most talented. They're the most prepared." (05:01)
• On transformation:
  "You're not competing anymore when you're just showing them what you're going to do because you're already doing it. That's what changes everything around you." (07:02)

Timeline of Important Segments

• 00:00–01:32 – Setting up the problem: why agents lose listings and the need for differentiation
• 01:32–02:36 – Introduction to the 3-Week Pre-Marketing Plan
• 02:38–03:14 – Week 3: Content Creation
• 03:14–03:44 – Week 2: Marketing Build Out
• 03:44–04:30 – Week 1: Exposure Blast
• 05:01–05:38 – The impact of being prepared vs. talented
• 06:15–07:02 – Mindset shift: from competitor to leader
• 07:24–End – Call to action: how to get the plan and next steps

Summary & Takeaway

Tristan Ahumada’s three-week pre-marketing system provides agents a concrete, step-by-step guide to transform their listing appointments from generic pitches into confident, differentiated proposals. By preparing detailed, visual marketing plans and walking sellers through each phase, agents stop competing on price and commissions—and start winning listings through clear professionalism and readiness.
Get the full outline: DM Tristan on Instagram with “7:33”, print the plan, and watch your listing appointments change.

Recommended for:
Agents aiming to break out of the pack, win more listings, and show up to appointments with tangible confidence and systems.