← Your Daily Real Estate Podcast with Tristan Ahumada
Your Daily Real Estate Podcast with Tristan Ahumada
Episode 734: The 30-Minute System That Saves Every Listing
00:10:11
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A
This is the exact system I use to keep sellers calm, informed and trusting me, even when their home isn't selling as fast as they had hoped.
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One checklist, one message template, one weekly flow that makes sure no seller ever has to wonder what's going on with their listing. Most agents avoid their sellers when things slow down and you know, it's expected, I lean in and by the end of this video, you're going to have the same system that I use to be able to lean in as well. Stick around because I'm going to walk you through every piece and if you want the full checklist and template so you can use it on your next listing, I'll tell you how to get it at the end. This is episode 734 of your daily real estate podcast and show five to ten minutes every day to help you grow your business. I'm Tristan Amada. I've spent the last 22 years helping change this industry for agents for the better. And I'm going to do it again right now, right here with you. This is why I need you to subscribe and to follow me here. Let's get into it. If you're a real estate agent with an active listing account, you've probably felt that not in your stomach or maybe in your throat. When a seller calls you and you don't have great news, maybe showing slowed down, maybe the feedback hasn't been what you had hoped. Maybe you've been so busy with other things that you haven't talked to them in two or three weeks and deep down you know you should have communicated more. In fact, it's your duty. You know that silence is what kills trust. You just haven't had a system to make it easy. So why does this keep happening? Well, it's not because you don't care. I know you care. I see you care so much it's because you've been winging it, waiting until you have something good to say, hoping the next wing, hoping the next week brings better news so you have a a great reason to call. Most agents think the problem is that they don't have enough activity to report. But the real issue? You're missing a structure that makes every update feel valuable, even when the news isn't so great. And if you're honest with yourself, there's a fear underneath it that you're trying to push down. That fear that if you call without good news, the seller going to get frustrated or worse, start thinking about switching agents. That fear is normal. It shows up when you don't have a system that proves you're working. When all you have is no offers yet and nothing else to show for the week, it becomes a problem. I know this because I've been in that exact same spot. I used to dread those calls. I push them off. I'd wait for a showing or some piece of good news before reaching out. And the longer I waited, the worse it got. Everything changed when I built a weekly seller update system. A checklist I fill out every week. A message template I send every time. It's a simple flow that keeps me accountable and keeps my sellers in the loop. Instead of avoiding the hard conversations, this system gives me something valuable to share every single week, whether the home is flying or sitting. Here's how it works. First, the checklist. Every week, I put together some things. Market snapshot. Days on market for similar homes. New competing listings. Price reductions nearby. Anything happening with rates or news that affects the buyers. Activity recap. Showings. Open house visitors. Online Views, saves and favorites. Calls and texts from buyers or agents. Feedback summary. What buyers liked or what they didn't. Common themes. Objections I can actually fix, like conditions, smell, clutter or lighting. Marketing. I ran photos, refreshed videos, recorded social posts, paid ads, email blasts, postcards, neighbor calls, open houses. Everything I did that week checked off and finally changes for next week. At least one marketing change, at least one exposure change. And if needed, a price or terms conversation. That checklist takes 10 minutes to fill out, and it gives me everything I need for the call. Second, the message template. After I call the seller, I send a written recap. There's a clear record that's important. It covers some more things. Market check activity in the last seven days. Feedback from buyers. Marketing. I ran this week what I'm doing next week and if needed, a strategy conversation about price or terms. The seller never has to wonder what's happening. You see, that's the key. They see it in writing every week. Third, the weekly flow. Pick a day. Every week. On that day, I pull my numbers, fill in my checklist, decide one new action, call the seller and send the written recap. That's it. Same day, same rhythm, every week until the home sells. Now, if you're thinking this sounds like a lot of work, or listen, listen, Tristan, I don't have time to do this for every listing. I hear you. I get that often. But here's what I've learned. The agents who keep their listings aren't the ones with the most showings. They're the ones who communicate the best. And once you Build this system. It takes less than 30 minutes per listing per week. Isn't it our jobs? That's a small price to keep a seller's trust. Once I started using this weekly seller update system, sellers began to communicate more with me. They were more open, and we began to plan together. Sellers stopped calling me to ask what was going on or text me, hey, what's going on, Tristan? They already knew. I stopped dreading those hard conversations. I had proof I was working and they knew it. And when it came time to have that price reduction talk, it wasn't a fight. It was natural. In fact, it was the natural next step because they've seen the data, they know what's going on every week. But the bigger win wasn't just keeping listings. It was becoming the kind of agent who never hides from a seller who shows up every week with a plan, not an excuse, or not at all. Picture yourself a few weeks from now with an active listing that's taking longer than expected. Instead of avoiding the call, you pull up your checklist. You've got your numbers, you've got your feedback, you've got your marketing recap and your plan for next week. You call the seller, you walk them through it, you send the written recap, and they say, thanks. Thank you for keeping me in the loop. I know you're doing everything you can. Imagine what your listings feel like when you're not afraid of the phone anymore. At least in that way, when you have a system that proves your value every single week. That's where this leads. This isn't about my results again. It's about yours. You don't need to figure out what to say to the sellers when. When things slow down. You just literally need a system that gives you something valuable so you can share it every time. Now, I put everything inside this weekly seller update system. The checklist, the message template, the weekly flow. So you can take it and make it yours and start using it on every. Well, on almost every listing that you can. So you can take it, make it yours, and start using it on your very next listing or start using it on your listings. Now, if you're ready to stop avoiding your sellers and start showing up as the agent who communicated better than anyone else, here's what I want you to do. Send me a DM on Instagram. Just say 7:34 and I'll send you the system, the checklist, the template. It's all in one, all that flow, just ready to plug into your business. And if you want to go deeper on all of this stuff. If you want systems like this for almost every part of your business, that's exactly what we do inside a brilliant tribe group coaching. We build the plays, we run them together, and we hold each other accountable. This way, we actually show up better. But for now, just get the system. Take it. Use it on your next listing and watch what happens when your sellers trust you because you showed up every single week. I'll see you on the next one.