Episode Summary: Your Quiet Leads Aren't Lost, Here's Why (Episode 738)
Podcast: Your Daily Real Estate Podcast with Tristan Ahumada
Host: Tristan Ahumada
Date: December 7, 2025
Episode Length: ~5 minutes
Episode Overview
In this short, high-impact episode, Tristan Ahumada addresses a persistent challenge in real estate—how to revive “quiet” leads who have stopped responding but haven’t explicitly said “no.” He introduces the concept of warm, AI-generated re-engagement texts that feel human and helpful, not pushy or salesy. By the end, listeners are offered a practical AI prompt to generate effective, simple text messages to reconnect with their cold database contacts.
Key Discussion Points & Insights
1. The Misconception of Dead Leads
- Most agents believe that quiet leads are dead leads, but in reality, leads often just go quiet, not gone.
- “They didn’t say no. They just went quiet. And with the right message, you can bring them back." (00:05)
- The real problem is not a competitor or dislike—life just happens, people get busy or forget.
- “It’s not because they don’t like you…most of the time, life just got in the way.” (01:41)
2. The Emotional Barrier for Agents
- Agents fear being annoying or sounding desperate, leading them to avoid follow-up.
- “You don’t want to be annoying. You don’t want to come across desperate. So you convince yourself that if they wanted to talk, they’d reach out.” (02:15)
3. The Importance of the Right Message
- Traditional follow-ups like "just checking in" often feel insincere and aren't effective.
- Agents need messages that are warm, natural, and easy to reply to.
- “If you’re honest with yourself, there’s a hesitation underneath it…you don’t have a message that feels natural.” (02:36)
4. Tristan’s Approach & AI Solution
- Drawing on 22 years in real estate, plus experience in telemarketing, Tristan stresses the need for a conversational, non-salesy approach.
- “I realized that my approach needed to change if I wanted to connect with people.” (03:01)
- He built a simple AI prompt to write four warm, low-pressure texts for re-engagement.
- Key characteristics:
- Friendly opener (e.g., “Hey Joe”)
- Real, non-pushy reason for reaching out (e.g., “I saw a few interesting homes pop up”)
- Helpful, concise offer or update
- Simple yes/no question (enables effortless response)
- Light personality, optional human touch (e.g., “totally fine either way”)
- Avoid long paragraphs and sales language.
5. Sample Texts from Tristan’s AI Prompt
- Text examples:
- “Hey, Joe, a few sellers in your area seem ready to deal. Want me to send you a quick list?”
- “Joanne, I saw a couple of homes coming soon that aren’t online yet. Want a peek?”
- “Hey, Joe. The market shifted a little bit recently. If you want a quick breakdown for your area, I can send one. Want it?”
- “Hey, Joanne. Checking in? Yes, it’s okay to say it here. Are you still thinking about a move at some point, or should I mark you as not right now? Either way, it’s totally fine.” (04:29)
6. Why Simplicity Works
- Short, clear, friendly texts get more replies.
- “The texts that get replies aren’t clever. They’re clear, they’re short. They feel like a real person sent them.” (05:06)
7. Application in Real Life
- Tristan describes how he uses this approach on a large scale (over 140,000 leads), getting replies from leads he hadn’t heard from in a year.
- “This isn’t because we have some magic script that works. It’s because the message feels like I was actually trying to help.” (06:02)
8. Encouragement & Call to Action
- Stop letting leads collect dust; test these AI-generated messages this week.
- “Picture yourself tomorrow…you pull up 10 people who went quiet six months ago, you drop their names into the prompt, you get four warm texts for each one. You send them out, and by the afternoon, three, maybe two, reply. Some want the list, some say they’re still thinking. One wants to meet this week.” (07:04)
- Reminds listeners: It’s about your results, not his.
Notable Quotes & Moments
- “They didn’t say no. They just went quiet. And with the right message, you can bring them back.” (00:05)
- “Most agents think a cold lead is a dead lead. But the real issue, you stop showing up in a way that felt helpful instead of salesy.” (01:52)
- “The texts that get replies aren’t clever. They’re clear, they’re short. They feel like a real person sent them.” (05:06)
- “Once I started using this type of re-engagement system, people I hadn’t heard from in a year started texting me back.” (05:44)
- “You don’t need to stare at your CRM wondering what do I say today…You just need a prompt that writes the words for you.” (07:52)
Important Timestamps
- 00:00-01:00 - Introduction: The “quiet” leads problem, promise of an AI prompt
- 01:02-02:30 - Why leads go cold and common agent mistakes
- 02:31-03:15 - Tristan’s background and shift away from “sales pushes”
- 03:16-05:00 - How the AI prompt works, structure of effective texts
- 05:01-06:30 - Examples of texts, simplicity, and early results from implementation
- 06:31-end - Encouragement, visualization of outcomes, and call to action
Action Steps for Listeners
- Stop ignoring quiet leads—recognize the value hidden in your database.
- Use warm, human messages generated via Tristan’s AI prompt (available by DM on Instagram).
- Personalize and test—see which messages get replies.
- Send at least 10 texts this week to lapsed contacts.
- Monitor responses—book appointments when you get engagement.
How to Get the AI Prompt
- DM Tristan on Instagram with “re engage” and “episode 738”; he’ll send you the full prompt, structure, and examples ready to use. (08:13)
Tone & Style
Tristan stays practical, friendly, and encouraging—never bossy or salesy. He shares honest stories from his own experience, making the episode relatable and reassuring for agents who may feel uncertain about follow-ups.
Summary Prepared For:
Anyone seeking a concise, actionable strategy to resurrect cold real estate leads using warm, low-pressure communication powered by AI prompts, with the encouragement and experience of a seasoned industry leader.