Podcast Summary: Your Daily Real Estate Podcast with Tristan Ahumada

Episode 752: Instagram Doesn’t Hate You. Your Content Just Needs Help
Date: December 21, 2025
Host: Tristan Ahumada
Duration: ~5 minutes

Episode Overview

In this rapid-fire episode, Tristan Ahumada tackles the misconception that platforms like Instagram are “against” real estate agents. Instead, Tristan argues that most agents’ struggles on social media come from content issues—not algorithms. He introduces his “Master Prompt: Hyperlocal Social Media Video Content Generator” framework, showing how agents can massively improve their online presence, connect to the right audience, and grow their business using strategic prompts and AI tools. Tristan details a practical, four-step process for creating engaging short-form video content and shares actionable advice for both beginners and seasoned professionals.

Key Discussion Points & Insights

The Real Problem Isn’t Instagram—It’s Your Content

• Tristan opens by highlighting that agents who succeed on social media typically have strong content strategies—often powered by smart use of AI.

  “I see real estate agents blowing up. In fact, a lot of business owners doing amazing with AI. They have the right prompts... and it's allowing them to show up a lot better.” (00:00)

• Many agents feel the algorithm is “against” them, but the real culprit is stagnant, misdirected content.
• Tristan shares personal experience: even after a period of growth, his own engagement dropped—"Obviously, I was the problem. I just needed to change." (02:15)

The Four-Step Master Prompt Process

Tristan breaks down a repeatable four-step process for agents to create powerful, hyperlocal video content:

1. Audience and Market Research

• Start with: “I am a real estate professional creating short-form video content (60 to 90 seconds) on Instagram Reels, TikTok, YouTube Shorts to attract a specific audience in a specific market...” (03:10)
• Further detail demographics: age, location, interests (e.g., “Boulder, Colorado, 55 or older”).
• Ask AI to research:
  • Core lifestyle interests
  • Local attractions/amenities
  • Values/priorities
  • Local organizations
  • Neighborhood preferences
• Organize findings into actionable categories for content creation.

“What it gives you is an outline of everything that it thinks you need to focus on. Based on what you just said. It's like, hey, I've got some ideas here for you.” (06:37)

2. Video Topic Generation

• Use the research to generate 20–25 video topic ideas, tailored to your target demographic and location.
• Incorporate the “Claude Gemini Content Approach”:
  • Connect lifestyle interests to real estate without being salesy
  • Lead with value, education, or local insight
  • Position as knowledgeable local expert (not a pushy salesperson)
  • Respect audience’s intelligence; avoid patronizing tone
• For each topic: provide a working title, a brief description, and suggest possible recurring content series.

“Lead with value education or local insight. Ooh, good one. Right? Position me as a knowledgeable local expert, not a pushy salesperson.” (08:26)

3. Teleprompter Script Generator

• Use an AI tool (e.g., Brand Builder by Red X—free app for Android/iOS) to generate 60–90 second scripts.
• Structure:
  • Hook (0–3s): Pattern interrupt, bold statement, or curiosity-driven question (avoid “hey guys”).

    “The hook is worth everything here. Don't start with 'hey guys' or any generic greeting. Get straight into something unexpected or specific.” (12:14)

  • Context (3–15s): Why this matters
  • Value (15–60s): Detailed insight or story
  • Call to Action (60–75s): Soft, clear next step (“Follow me for daily real estate news”; “Grab my free homeowner guide via the link in my profile”)
• Write at a 7th-grade reading level; sound natural and conversational; avoid jargon.
• Use short sentences and simple slides; include cues for pauses and emphasis.

“Short sentences, punchy. Sound like a human, not a marketing script.” (13:08)

4. Headline Generator

• From the script, create 10 headline options for on-screen hooks in the first seconds of the video.
• Organize headlines into categories: Curiosity-driven, Direct and Bold, Pattern interrupt, Fear of Missing Out (FOMO).
• Use these headlines for captions, thumbnails, and to boost retention.

“Based on the teleprompter script above... generate 10 headline options that could be used as on screen hook in the first one to two seconds of the video.” (16:30)

Flexibility & Implementation

• Use the process as a full package or pull out individual steps as needed.
• Agents can request the full prompt from Tristan via Instagram DM.
• Tristan encourages watchers/listeners to review this process more than once; repetition will help solidify the framework.

Notable Quotes & Memorable Moments

• “Did the algorithm change? Does Instagram hate me? Does TikTok not love me anymore? What is going on? Obviously, I was the problem. I just needed to change.” (02:15)
• “Connect lifestyle interest to real estate without being salesy. That's a piece that sometimes agents miss when we're watching them.” (08:19)
• “The hook is worth everything here. Don't start with 'hey guys' or any generic greeting. Get straight into something unexpected or specific. That is the key, by the way.” (12:14)
• “Short sentences, punchy. Sound like a human, not a marketing script.” (13:08)
• “This is a four-step process…If you want the exact prompt, just reach out to me now.” (03:03)
• “You can use these separately. You can use these as a, as a pack, which is what I would recommend.” (19:05)

Important Timestamps

• 00:00 – Opening: Real estate agents succeeding with AI & content struggles
• 02:15 – Tristan’s personal realization: “I just needed to change”
• 03:10 – Step 1: Audience & Market Research breakdown
• 06:37 – How AI outlines actionable categories
• 08:19 – Step 2: Connecting lifestyle & value (Claude Gemini Content Approach)
• 12:14 – Step 3: The perfect hook and why it matters
• 13:08 – Teleprompter script tone and structure
• 16:30 – Step 4: Generating engaging headlines
• 19:05 – Flexibility in using the process & closing remarks

Final Thoughts

Tristan Ahumada delivers a concise yet tactical blueprint for any real estate professional wanting to master short-form video content on social media. He dismantles the “blame the algorithm” myth and empowers agents to become visible, valuable, and trusted local experts by using a methodical, AI-powered approach. The four-step prompt framework is designed to save agents time, inspire new ideas, and ultimately increase engagement and business results.

To get the full prompt or the detailed document, message Tristan on Instagram.