Episode 755: 4 Social Media Rules Agents Overcomplicate - Your Daily Real Estate Podcast with Tristan Ahumada

Summary4 min read

Episode Overview

Podcast: Your Daily Real Estate Podcast with Tristan Ahumada
Episode: 755 – 4 Social Media Rules Agents Overcomplicate
Date: December 24, 2025
Host: Tristan Ahumada

In this short, high-impact episode, Tristan Ahumada shares practical, actionable advice on using social media more effectively as a real estate agent. The episode revolves around four specific social media rules that agents often overcomplicate, emphasizing simplicity, consistency, and authenticity to foster genuine engagement and trust with potential clients. Tristan bases this guidance on strategies recently shared in the Lab Coat Agents Facebook group and his newsletter, inviting agents to implement these ideas this weekend—and beyond.

Key Discussion Points & Insights

1. Start Simple and Commit

[00:53]

Focus: Pick one platform to show up on consistently throughout the week.
Example Routine: Instagram, posting Monday, Wednesday, Friday at 9am.
- Monday: Market stats
- Wednesday: Simple tip
- Friday: Local story
Crucial Step: Use a consistent call to action, like:
“Comment ‘update’ for your neighborhood plan.”
Notable Moment: Tristan humorously shares how some group members misunderstood the example CTA.

“People started commenting ‘update’. And I'm like, no, no, no, this is for you to do, not to comment yourself inside of this group because this is for you.”
— Tristan Ahumada [02:02]
Key Advice: Don't overthink which platforms or overextend—start small and stick to a manageable schedule.

2. Share What You’re Learning Right Now

[02:24]

Idea: Draw content from real client conversations or challenges.
Purpose: Share inside knowledge other people in your network don’t know yet but could benefit from.
How-To: Use tools (like ChatGPT or Claude) to outline your story; let AI help you build scripts or transcripts for smoother, more confident video content.
- Type your scenario into the tool and ask it to "create a transcript from this and ask me questions to fill in the rest."
- Use teleprompter apps to record your story:
  “It will go back and forth with you until you have a 60 second, 90 second transcript that you can pop onto Teleprompter, the app, and then show up, just read it and it’s your story…”
  — Tristan Ahumada [03:10]
Key Takeaway: Real stories from your day-to-day are powerful and easy content; leverage them with a bit of structure.

3. Repurpose Your Best Content

[03:38]

Advice: Don’t let your best posts die on one platform; reuse and adapt them.
- Example: If a Facebook post performs well, turn it into a video, include it in a newsletter, or create a series of related content.
- Consider both short-form (Reels, Shorts) and long-form videos.
Motivation:
“If you put this out by word, written, then maybe you should find other places to put it in in the same fashion and also make a short video. And while you're at it, make a long video, right?”
— Tristan Ahumada [04:03]
Key Lesson: Repeating and reshaping well-performing content not only relieves the pressure to create from scratch, but amplifies your top ideas.

4. Don’t Be All Over the Place: Stick to One Story

[04:25]

Warning: Avoid drifting off topic—this dilutes your message and engagement.
Solution:
- Outline your video in advance, focusing on a specific story or tip.
- Use a teleprompter app if necessary to keep on script.
- Practice before recording or posting.
Tristan’s Advice:
“When you start talking about one thing, make sure to stick to that story, please. I know a lot of agents start here and then they end up there.”
— Tristan Ahumada [04:37]
Key Takeaway: Clear, focused storytelling builds more trust and increases your viewers’ retention.

Notable Quotes & Memorable Moments

On Consistency:
“Pick one platform to show up this week and lock in that schedule… Keep a steady rhythm.”
— Tristan Ahumada [01:14]
On Leveraging AI:
“Go to ChatGPT or Claude, type in exactly what happened and say create a transcript from this and ask me questions to fill in the rest. And it will, it’ll go back and forth with you until you have a 60 second, 90 second transcript that you can pop onto Teleprompter.”
— Tristan Ahumada [03:03]
On Repurposing:
“If it performs okay, it means you should actually expand on it.”
— Tristan Ahumada [04:10]
On Staying Focused:
“Whatever you’re going to do, outline it first and say, hey, these are the two things I’m going to talk about. These are the three. Or this is just the one thing I’m going to talk about. I’m going to stay on topic.”
— Tristan Ahumada [04:29]

Important Timestamps

00:00 – Introduction and context for the episode
00:53 – Rule #1: Start simple and stay committed
02:24 – Rule #2: Share what you’re learning (plus using AI for scripting)
03:38 – Rule #3: Repurpose your best content
04:25 – Rule #4: Stick to one story at a time and stay on topic
05:00 – Closing thoughts and call to action

Final Thoughts

Tristan keeps his advice lean yet powerful, emphasizing that social media works best when real estate agents avoid overcomplicating their approach. Focus on consistency, authenticity, and leveraging the tools (including AI and teleprompters) that simplify your messaging and maximize reach. Agents are encouraged to test these tips immediately, bring their own stories to their content, and report back with results—helping the entire community improve together.

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Transcript1 lines

[00:00]
A
Here are four things that I think you should be doing for social media for this weekend. I know that some of you have a hard time creating some consistency and how to show up to attract the right people for your business. So here I have four things to do on social media this weekend to build trust. I posted this up on Lab Coat Agents on the Facebook group and I sent it out by email a couple of times and I had great responses to this. I want to know if you have tried this, let me know what the response has been. Obviously I want you to do this over and over, not just a one time thing. So I'm going to read this to you. This is Tristan. This is your daily real estate. It's a podcast, It's a show, five to ten minutes every single day. This is episode 673. If you need this, just let me know and I'll message it to you. Just do me a favor, send me the message on Instagram because when you send it everywhere else, I'm already scattered as it is. I want to make sure that I find it. Okay, so here we go. Number one, start simple and commit. Meaning pick one platform to show up this week and lock in that schedule. Example I've got here an example. It says Instagram, Monday, Wednesday, Friday at 9am Keep a steady rhythm. Market stats on Monday, simple tip on Wednesday, local story on Friday and close with the same line so people know what they should do next. Sometimes you forget the call to action, right? This call to action is comment update for your neighborhood plan. Now it's funny because I put that inside of the Facebook group as an example. Comment update for your neighborhood plan. And people started commenting a comment, I mean update. And I'm like, no, no, no, this is for you to do, not to comment yourself inside of this group because this is for you. Number two, share what you are learning right now. A lot of the times we have some amazing conversations, some clients that are having challenges that other people can learn from. Some things that are happening in real estate that only you know about, that other people should know. And I want you to share these, I want you to go out there, outline them and if you're like Tristan, I don't know how to outline them. Look, go to ChatGPT or Claude, type in exactly what happened and say create a transcript from this and ask me questions to fill in the rest. And it will, it'll go back and forth with you until you have a 60 second, 90 second transcript that you can pop onto Teleprompter. The app and then show up, just read it and it's your story so it'll be good. Number three Repurpose your best content. One of the things that we often forget to do that I've been doing a lot better with over the last year is sometimes when something like this that I posted up on Facebook, right? What was this here? Here are four things to do on social media this weekend. I would have just left it there but it did well. So I said, you know what, let's make a video on it. You know what, let's put it in a newsletter, repurpose some of the stuff that already performed. I'll just repurpose it in a different form. If you put this out by word written, then maybe you should find other places to put it in in the same fashion and also make a short video. And while you're at it, make a long video, right? There's a lot of opportunity there. So pay attention to the stuff you're posting because if it performs okay, it means you should actually expand on it. And number four in the last one that you can do this weekend, don't be all over the place. Stick to one story at a time and keep people engaged by getting by, not getting off topic. When you start talking about one thing, make sure to stick to that story, please. I know a lot of agents start here and then they end up there. So whatever you're going to do, outline it first and say, hey, these are the two things I'm going to talk about. These are the three. Or this is just the one thing I'm going to talk about. I'm going to stay on topic. If you have a challenge staying on topic, put it on a teleprompter. That's probably the easiest thing you can do because now you're just reading off of it. Practice it a little bit and you won't go off topic because you're reading exactly what you should be saying. Anyway, thank you for listening in. Please subscribe to the newsletter Goes out every Friday, 5:30pm Pacific, 8:30pm Eastern Share this with somebody who you think might need it and if you are testing this out, I'd love to know the responses you're getting. Have an awesome day.