← Your Daily Real Estate Podcast with Tristan Ahumada
Your Daily Real Estate Podcast with Tristan Ahumada
Episode 762: Stop Chasing Leads, Start Actually Talking
00:08:59
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I call it purposeful prospecting. And this is part two, right? Yesterday was part one. This has changed a lot of real estate businesses because of the simplicity and the focus that we put on things that actually work. And this business, as complicated as it can get sometimes, always comes down to relationships, always comes down to connecting with people. And that's exactly what we do here. Yesterday we covered five, and then we covered 20, which was one and two. Today we're going to cover number three, number four and number five. Because there are five components to purposeful prospecting. And together, when you do these daily, hopefully. Imagine if you did these every day for the whole year. I'm just asking. In this challenge that we're going to run again for 30 days, just do it for 30 days. I've got the whole outline for you if you want to run it on your own. But you have to understand what it is. So if you're just joining us today, take a look tomorrow, yesterday's podcast and then go over today's and then take notes because it's simple, but you've got to outline it. How are you going to attack this? Because it will change your business for the better. I'm Tristan. This is your daily real estate. It's a podcast, it's a show. I've been in business for 22 years now and 12 of those years I've been running Lab Coat agents and now we've been running this podcast after two years. Congratulations to all of you that continually show up. I appreciate you and I know you want to change your lives for the better. And that's what I'm here for. Again, number three is number one. It's just the number one. That's how easy this one is. And I have it right in front of me in this PDF if you need it. You know how to reach out to me on Instagram. Post one thoughtful or engaging post that hits your target audience and make sure you respond in the comments. So the way that I do it, because I do it multiple times a day on different social outlets and sometimes multiple times in the same outlet, is when I post, I do my best to offer value, whatever that value is going to be for the audience that I'm trying to attract for that specific post. Is it for agents? Is it for the consumer? If it's for the consumer, you're going to see more news related. My interpretation of what's happening in real estate news, either locally or nationally, and how does it affect you? Right. That's for me. For you. What are you Trying to connect with. Are you trying to connect with a demographic that's older, younger, in a certain part of your area? What? And then find out what do they care about? Do they care about the new coffee shop? Do they care about the activities that are going on? Do they care about that new tax law that may hit? I don't know. But for you, you've got to pay attention to what's that one post that you're going to post daily? Because it's got to change. It can't be the same thing. If it's news, amazing. There's news daily. If it's community events, great. That also works. If it's a question, like I post a lot of questions. Is it a poll? Is it a video? Just make sure that you're not thinking, well, what's important to me? Who cares about you? What's important to them? Because it's all about how you make people feel. How are you making them feel? Are you hooking them? Because it's important to them. Yeah, that's it. That's one. One post a day for 30 days. One that matters. All right, let's go to number four. Number four is also the number one. Crazy, right? The number one again. But this time it's. And this is a difficult one for some of you. In this challenge, meet one person daily and engage with them. That means you're going to meet somebody at the Rotary Club. That means you're going to meet somebody at the grocery store they just bumped into because they saw your name tag. I get a lot of our coaching clients say, you know, my name tag works. Or is it door knocking? Is it open houses? What are you going to do? I don't know. Or if you're like a couple of my other friends who have a lot of followers on social media, all you have to do is post something, go to a comment for somebody you don't know and engage with them. Yeah, that counts too, right? We live in a digital world. The point is connect with somebody, meet with somebody, engage with them. Somebody you've never talked to before. Because in this business, it's all about building these relationships and keeping the old ones as well. Remember that one. Now, keeping the old ones leads me to number five, because number five is also a number. And it's. Yeah, you guessed it, it's number one. A number one. Now, if you put all of them together before I get to the fifth one, if you put all of them together, it's 5, 21, 1, 1. And that is purposeful prospecting. Because the last one was and is. Was and is. It's crazy. Still, my challenge, the one that I struggle with the most, I do really well when it comes to the challenges. I'm like, I'm on it. Let's go. I'm sending this, and it's this. Send one handwritten note to someone you talked to today or yesterday, maybe someone who inspired you or someone you want to just say thank you to. Because if you're doing the other ones right, the five, the 20, the one, and the one, you're going to have plenty of people to reach out to with your handwritten note. And the key is you're doing this for 30 days. That's 30 notes. When you connect with people in that way, it brings them back to the real world. But the core of this, again, the whole core of this whole purposeful prospecting, is the fact that you make. You make this a human process. So you see, it's about dopamine again. It's about dealing dopamine. It's about making people feel amazing because it's a human business. This is a relationship business. I remember starting off in real estate and my mentor at the time, this is like year zero, he was drawing on the board and it was like these two half circles that meet each other in the middle, right? And they're touching, the half circles are touching and these. And then he. He draws a little. A little dot right in the middle of the circles or towards the bottom. He says, tristan, do you know what this is? I go, I have no clue, man. What is that? He's like, this is belly to belly. See, this business that we're in is a people person business. It's never going to change. And that was 22 years ago. And guess what? It's still the same. No matter how much AI or tech you add, no matter. No matter how much complication we add to this business, it's a people business. People want to connect with people. People want to be made feel to feel significant, right? That was a. That was a tongue twister. People want to feel significant, right? It's a whole idea of how are you making people feel? And that's why this is purposeful prospecting. It's not about just randomly reaching out to people with no purpose. Because people understand when you're reaching out, and it's for business. They feel it. I want them to feel like. Like they know you care, because you do. See, we've been trained for so many years to reach out to people, just randomly be like, oh, Another call. Oh, another call. Oh, they're not ready. Oh, they're not ready. Who cares? I want you to be purposeful because this is a long term business. This business is 5, 10, 15, 20, 30 years, because that's how relationship businesses work. And I want you to build a career out of this if you haven't already. So when you're going through this, I want you to really, really be purposeful, really focus on this. Because this alone, these five things, these 520111 can get you so much business. They will set you up to get business because this is what it's designed to do. So if you need this PDF, which I have, and I have like this really pretty outline of keeping keeping all this tracked for you in multiple sheets, just message me on Instagram, I'll send this over to you. And if you want to join this challenge with me, with our group join, group coaching will give you an amazing, an amazing opportunity to connect with us because this, this is fun. And on top of that, it will get you a lot of business. I'll talk to you tomorrow.