Episode Overview
Podcast: Your Daily Real Estate Podcast with Tristan Ahumada
Episode Title: Episode 762: Stop Chasing Leads, Start Actually Talking
Air Date: December 31, 2025
Host: Tristan Ahumada
In this episode, Tristan continues exploring the concept of "purposeful prospecting" for real estate professionals. Building from part one, he focuses on the final three actionable daily practices—steps three, four, and five—that agents can implement to genuinely connect with people, nurture relationships, and ultimately build a sustainable business. The emphasis is on quality, intention, and the human side of real estate, beyond just chasing cold leads.
Key Discussion Points & Insights
Recap & Context
- Purposeful Prospecting: Tristan introduces the five pillars of his purposeful prospecting system, designed for daily, consistent action over 30 days to revolutionize an agent's business. If new, listeners are encouraged to catch up on the previous episode for context (00:10).
- Challenge Format: The idea is to perform these five simple but powerful actions every day for 30 days, serving as a foundation for long-term relationship-building and business growth (00:55).
Step 3: One Thoughtful, Targeted Social Post Per Day (01:38)
- Core Action: Post one thoughtful or engaging piece of content daily on social media, directly addressing your target audience.
- Practical Tips:
- Adapt content to your audience (agents, consumers, specific demographics).
- Ideas: industry news analysis, local community events, polls, questions, or videos.
- Focus on what your audience values, not just what interests you personally.
Notable Quote:
"Who cares about you? What's important to them? Because it's all about how you make people feel... Are you hooking them? Because it's important to them."
— Tristan Ahumada (02:53)
Action Reminder:
- Vary your posts to keep them relevant and compelling—news, events, questions, polls, and more (03:45).
Step 4: Meet and Engage With One New Person Each Day (04:15)
- Core Action: Make a conscious effort to meet and engage with someone new daily—whether in-person or online.
- Suggestions:
- Community spaces (Rotary Club, grocery store, open houses, door knocking).
- Engage with someone you don't know on social media by interacting with their content.
- Digital-friendly: Online engagement counts just as much in today’s world.
Notable Quote:
"Connect with somebody, meet with somebody, engage with them. Somebody you've never talked to before. Because in this business, it's all about building these relationships and keeping the old ones as well."
— Tristan Ahumada (05:02)
Step 5: Send One Handwritten Note Each Day (06:02)
- Core Action: Send a handwritten note daily to someone you spoke with recently, someone who inspired you, or someone you simply want to thank.
- Purpose: This tangible act solidifies new connections and nurtures old ones. It's a personal, non-digital touch that stands out.
- Consistency: 30 days = 30 notes, amplifying your relationship-building efforts.
Notable Quote:
"When you connect with people in that way, it brings them back to the real world. But the core of this, again, is you make this a human process."
— Tristan Ahumada (07:15)
The Big Picture: Why Purposeful Prospecting Works
- It's About People: The real estate business, no matter how much technology advances, relies at its core on human relationships and personal significance (08:20).
Anecdote:
Tristan shares wisdom from his mentor, who used the metaphor "belly to belly" to describe the heart of real estate: people meeting people, a principle unchanged after 22 years (08:43).
Notable Quote:
"People want to connect with people. People want to be made to feel significant, right?... It's a whole idea of how are you making people feel?"
— Tristan Ahumada (09:16)
- Purpose Over Randomness: Move away from random, impersonal outreach. Be intentional, consistent, and genuine in your daily actions (11:00).
- Relationship Longevity: Real estate is a long-term endeavor—your efforts today sow seeds for 5, 10, 20+ years (11:32).
Action Steps & Tools
-
The 5-20-1-1-1 System: (12:10)
- Previous steps (from part one): Engage 5 new prospects and follow up with 20.
- Today’s focus: 1 meaningful post, 1 new connection, 1 handwritten note, daily.
-
Resource: Tristan offers a PDF with the full outline and tracking sheets for anyone interested—contact him via Instagram (12:55).
-
Community: An invitation to join the group coaching challenge for support and accountability.
Memorable Moments
-
"It's about dealing dopamine." (07:26)
Tristan describes the act of making people feel good by showing they matter—the secret chemistry of great prospecting. -
Mentor’s Metaphor: (08:43)
The image of two half circles "belly to belly" underscoring that this is and always will be a human, relationship-driven business. -
Sustainable Success: (11:24)
Tristan reiterates: "This business is 5, 10, 15, 20, 30 years, because that’s how relationship businesses work."
Timestamps for Key Segments
- [00:10] – Recap of Purposeful Prospecting concept
- [01:38] – Step 3: The power of a daily targeted post
- [04:15] – Step 4: Meeting and engaging with new people daily
- [06:02] – Step 5: Sending handwritten notes
- [08:43] – Mentor’s "belly to belly" story & people-first wisdom
- [11:00] – The need for purpose vs. randomness in outreach
- [12:10] – Quick summary of the 5-20-1-1-1 system
- [12:55] – Access to free resources and group coaching invite
Summary
This episode delivers practical, mindset-shifting tools for real estate agents to replace random lead chasing with purposeful, relationship-first prospecting. Tristan distills prospecting to daily habits—each fostering connection, significance, and long-term business health. Listeners are encouraged to join a community of growth-minded professionals and put these ideas into practice for a transformative 30 days and beyond.
