← Your Daily Real Estate Podcast with Tristan Ahumada
Your Daily Real Estate Podcast with Tristan Ahumada
Episode 769: 4 Ways Claude Fixes Lazy Listing Prep
00:05:39
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Every agent says they want to work smarter, not harder. But then you show up to a listing appointment with the same generic CMA that everyone else has. Your listing description sounds like they were written in 2009 or even worse, in the 1990s. Your follow up system is a sticky note that says call them back or hey, don't forget to touch base. And your buyer guides, well, you don't have one or you've thought of it, but you just never put it together. Here's the truth. The agents who are going to win over the next five years aren't the ones who work the most hours. They're the ones who figure out how to use AI as a teammate, not just a toy. And today, I'm going to show you four ways that I'm using Claude. Practical ways, actionable ways, and these things, they're going to change your business. I'm Tristan. This is your daily real estate. It's a podcast, it's a show. Five to ten minutes every single day. I come at you so many different angles. Been in this business for 22 years. Run lab coat agents for 12 years and just opened up a national brokerage called Y Realty in the last year. And I still run a very small team out here in Los Angeles and Ventura County. My goal is to help this industry grow. And most of the time I do it for free, just like this. And today I want to go over these four things you need to be using Claude AI for. We went over Gemini. We've gone over ChatGPT multiple times today. Let's go over Claude. Here's number one, listing prep and pricing strategy. I'm going to read it out to you because this is exactly how I use it. Before a listing appointment. Give it the address. In fact, I have a listing appointment in three days. Give it the address. And it can pull current market context, recent sales, and help you build a pricing narrative that makes sense to the seller. It can also help you anticipate their objections. You can practice with it, right? Just like we did with Gemini. You can practice and be like, hey, based on everything that you found here, what are some objections? Throw them at me. I want to actually practice them with you. And it also gives you what's happening specific to that area. So this way, you walk in very prepared. That's number one. Number two, neighborhood and property storytelling. Most listing descriptions, you've seen them, they're garbage. They're terrible. Granite countertops, open floor plan. They use the word boasting. Move in. Ready. I don't want you to do any of that. Give it actual details about the property and the neighborhood. And it can help you craft a story that's the piece. A story that connects with people reading it emotionally. Because at the end of the day, this is all a feeling. They're going to see the pictures, they're going to be like, hey, I wonder what else is there? Let me read this. And that's where you connect with them. What's the lifestyle like there? Who's, who's this home really for? Right. That's what you need to answer. That's what sells. Number three, buyer education content. This is probably the biggest one that you are missing. You can build out buyer guides. We've talked about this before. First time buyer guides. First time seller guides. Out of state buyer moving out of state. Sellers downsizing. 55 and older. There's so much you can do here. You can even get those PDFs and then turn them into transcripts. So you can do a video and then you could do a giveaway in the video, in the YouTube video or a short video. There's so much you can do here. The thing is, you need to start in one place. Create this arsenal of documents that you have in a folder so that you can start giving them out. Because as you have conversations in person, at open houses or on the phone, you can say, I've got something for you. Let me text that over to you. Number four CRM and follow up sequences. You've also seen me do this, and I use Claude for this specifically because it has amazing natural language. Past clients check ins sphere, nurture messages, easy anniversary touches. Stuff that keeps you top of mind without feeling salesy. That's the key right there. You don't want to. You don't want to feel salesy. Hey, the thing I hate the most. Hey. Just touching base. Hey, just checking in. How's your home? How's the family? Those are great questions, but like that? No, they're terrible. So use AI to help you show up better. Most agents know they should be doing this, but they aren't. So now you have no excuse. In fact, use these four to level up. Pick one. Pick one. Yesterday we went over Benjamin Franklin's Whole 13 Virtues, right? And he didn't pick all of them to change immediately. He picked one and then slowly grew this. I want you to do the same thing here. Pick one, implement it slowly. Build on it. See how you can modify it and make it better. That's the whole key to this. If you need this, just message me on Instagram. Follow me here. And if you want us to go further together in this, I've got coaching for you. Just message me. I'll explain it all there. Message me on Instagram. It's the best way to get a hold of me. Even though I am slow. I promise I'll eventually get to you. Have an awesome day.