Episode Overview

Episode Title: The Social Media Strategy Most People Skip
Host: Tristan Ahumada
Date: January 9, 2026
Duration: 2–5 minutes
Purpose:
Tristan reveals a powerful yet often overlooked approach to leveraging social media for meaningful engagement and business growth in real estate. Rather than just “posting and ghosting,” Tristan details his LCM+ (Like, Comment, Message, Plus) method for intentionally building relationships on social platforms—a process he helped shape while working with Facebook and Instagram.

Key Discussion Points & Insights

1. The Problem with Typical Social Media Use

• "You've been using social media the wrong way the last few years. Most of you are just showing up and posting and ghosting..." (00:01)
• Agents often limit themselves to posting, liking, and moving on—missing the relationship-building potential of social platforms.
• Engagement mostly consists of surface-level “likes” that don’t foster true connections.

2. Introducing LCM+

Tristan introduces the actionable LCM+ Framework as an antidote to passive, transactional interactions:

L: Like (00:27)

• Actively like posts from friends, clients, or connections—think of it as a social “wave” at the supermarket.
• The goal is to make people feel seen and significant.
• “If it's showing up in front of you and it's a friend… like their stuff. It's like waving at somebody you know at the supermarket.” (00:35)

C: Comment (01:12)

• Go beyond a “like” with genuine, thoughtful comments relevant to the post.
  • Ex: Instead of a generic "Amazing!", discuss specifics or ask a friendly question.
  • Avoid making it about yourself or pitching your services.
• “Comment something that's related to the post, not random… Don't hijack posts and tell them how amazing you are… It's all about them.” (01:35)
• Start with, “How can I make other people feel amazing?”

M: Message (02:23)

• Privately message (DM or text) someone after interacting with their post.
  • Reference the specific post for a natural, authentic conversation.
  • “Message them… 'Hey, Joe, I saw you were eating at this pizza place. What should I order?'” (02:30)
• Focus on making the other person feel significant—not sneaking in a sales pitch.

+ (Plus): Take It Offline (03:15)

• Elevate digital connection with a tangible gesture, like a handwritten note.
  • Acknowledge something from their online presence: “Congratulations, Joe, I saw you and your wife had another anniversary…”
  • Invite further real-world interaction: suggest meeting for coffee, for example.
• “You’re completing the cycle by saying, ‘Hey, I am going to recognize you because you’re important to me.’” (03:35)

Notable Quotes & Memorable Moments

• On the Purpose of Liking:
  • “I want to make people feel significant. See, that's the key.” (00:43)
• The Power of Comments:
  • “Instead of just waving hi at Joe or Joanne… let’s go talk to them for a little bit.” (01:12)
  • “If you start everything with ‘How can I make other people feel amazing?’ you won't have a problem.” (01:56)
• Messaging for Meaningful Connection:
  • “None of that [reminding them you’re in real estate]. It’s about connecting with them and making them feel like they are significant.” (02:37)
• Completing the Social Media Cycle:
  • “LCM, although it starts in a place that's online social media, it completes it by bringing it together… bringing everything together.” (03:46)
• How long should you do this?
  • “It started with 20 minutes a day, so I'd recommend 20 minutes a day. Be purposeful. Think about them. That's where you start.” (04:29)
• Final Encouragement:
  • “How can I make people feel amazing? That's it.” (04:37)

Key Segment Timestamps

• 00:01: Why most agents use social media incorrectly
• 00:27: What “liking” really means in relationship building
• 01:12: Leveling-up with meaningful comments
• 02:23: Purposeful, relevant private messages
• 03:15: Taking connections offline (the “Plus”)
• 04:29: How much time to dedicate daily and closing thoughts

Takeaways for the Listener

• True social media value for real estate agents comes from authentic engagement, not just broadcasting.
• The LCM+ method—Like, Comment, Message, Plus—is a simple, practical way to turn online contacts into genuine relationships and business opportunities.
• Start with just 20 minutes a day, focusing on making others feel important.
• Avoid turning every interaction into a sales pitch; instead, become memorable by caring.
• Bringing the relationship offline (with a handwritten note or in-person meet-up) “completes the cycle” and forges powerful connections.

Test out the LCM+ strategy today and notice the difference in your business relationships!