← Your Daily Real Estate Podcast with Tristan Ahumada
Your Daily Real Estate Podcast with Tristan Ahumada
Episode 771: The Social Media Strategy Most People Skip
00:07:42
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You've been using social media the wrong way the last few years. And I watch what you do so I can tell you you're doing it wrong. In fact, most of you are just showing up and posting and just showing up, posting and ghosting on top of that. And when you see posts that your friends posted, you give it a like and then you move on. In fact, you aren't using social media to engage with people and create relationships. And I'm about to show you how to what's worked not only for me, but for hundreds and thousands of other people and quite a few businesses in between. Because I created this. Just like yesterday's. I created this while I was working with Facebook and Instagram. It's called LCM and there's a plus to it. Now, I'm Tristan. This is your daily real estate. It's a podcast, It's a show, 10 minutes, sometimes a little less, sometimes a little more. All meant to help you grow. Now I've been in real estate for 22 years, ran labcoat agents and created it 12 years ago. Now just created a brand new national brokerage called Y Realty and I still have a small team here in LA and Ventura County. Let's get into this one. LCM plus. It starts with L. And it's all about liking. It's all about going through your Facebook and Instagram and LinkedIn, whatever it is. Like it. If it's showing up in front of you and it's a friend and they're your friend back, well, like their stuff. It's like waving at somebody you know at the supermarket. Hey, Joe. Hey, Joanne, what's up? How are you? Right from far away. Now you want to take that one step further because when you're thinking about social media, you're thinking, I want to make people feel significant. See, that's the key. I want to make people feel like someone likes them, like there's a connection. And what they posted is drawing me in because it makes people feel important. That's what it's about. You need to understand that social media psychologically makes people feel a connection. And when you like something, you need to follow that up with L C. That's a comment. You need to follow it up with a comment. That means instead of just waving hi at Joe or Joanne in a supermarket, you're going to go in and say, well, let's go talk to them for a little bit. Let's go. Let's shake their hand, say, hey, how are the kids? Right, See, that's a little Bit better than just waving at somebody. So your job, as you're scrolling through every day, 20 minutes a day, using this as a form of creating relationships and connecting with people and growing your business, is commenting. You're going to comment. You're going to comment something that's related to the actual post, not something random like amazing. I love it. Do you want to buy or sell? Right? Oh, hey, don't forget I'm in real estate, right? And don't hijack posts and then tell them how amazing you are. Right? Hey, I'm selling this. Check it out. Don't do that. That's not what it is. It's all about them. It's about them. See, if you start everything with how can I make other people feel amazing? You won't have a problem. L C Last one is M. See, if you want to complete this cycle, this process to connect with people on social media and stop making yourself feel like social media is toxic, you've got to use it in a purposeful manner. So M means you're going to message them, you're going to pick up your phone, you're going to DM them after you comment and DM them and be like, hey, Joe, I saw that you were eating at this pizza place. You know, I think I'm going to go there. What should I order? Messaging, according to what you saw the post about, right? Not something completely different. Oh, by the way, Joe, I'm in real estate. No, none of that. It's about connecting with them and making, making them feel like they are significant. You're completing this cycle right now. What I want you to do is think about the messaging because if you think about how this all works in the social media world, right? Most visited websites in the world, Google, YouTube, Facebook, Instagram, ChatGPT x Reddit. You're messaging people, right? If you've got their cell phone number, message them there. I saw your post. I'm gonna go out to eat. What pizza should I get? Or. Man, I saw you traveling to Singapore. That was awesome. How is it over there? Oh, hey, you know what? Happy birthday. I saw. Did you get anything? What'd you get? Or Happy New Year. You know, this year I'm looking at making doing a little bit better job over here with me. How about you? You see, it's about them, always about them. Now if you want to take this to the next level, so you've got LCM and a little plus. There's a little plus to it, right? You're going to take that to a Physical thing. That means you're going to grab a piece of paper. Hopefully it's a little three by far, three by five little card. You're going to write something, be like, hey, Joe, man, it was that. That post you had. That was awesome. Thank you so much. It was nice seeing you on social. You. You've been doing quite a bit or. Congratulations. Hey, Joe, congratulations. I saw that you. You and your wife had another anniversary, right? Or kid or whatever it is. The point is you're taking it outside of social media, outside of this connection by text, outside of this place that we usually get stuck in, and you're completing the cycle by saying, hey, I am going to recognize you because you're important to me. I'm going to take 10 minutes out of my day to write you a handwritten note, and in it I'm going to say, if you want to have coffee next week, let me know. And what do you think they're going to say? How do you think it makes them feel? See, lcm, although it starts in a place that's online social media, it completes it by bringing it together, bringing everything together. And LCM is powerful that way. This is why, when we were working with Facebook, where I. Wait a second, guys. That the. The idea behind social media is to bring people closer together. Well, we're not going to do that if we don't approach it in a way that connects with people. Right? And so you. You've got to do a better job with the tools that you have right in front of you. And LCM plus is the way to do it. So I'd love for you to practice. And you're going to ask me, how long do you do this every day for? Tristan, I'm doing it throughout the whole day now, but it started with 20 minutes a day, so I'd recommend 20 minutes a day. Be purposeful. Think about them. That's where you start. How can I make people feel amazing? That's it. Hopefully you learned something new here. I want you to test this out, Send this to somebody you think needs this or you think would just think, this is amazing. I need to test this out or send it to your team or your brokerage, whatever it is. Thank you so much for listening. I appreciate you. I'll talk tomorrow.