← Your Daily Real Estate Podcast with Tristan Ahumada
Your Daily Real Estate Podcast with Tristan Ahumada
Episode 800: The 15-Conversation Rule: Why Your CRM is a Graveyard
00:06:06
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The agents who succeed long term in this business aren't the ones with the biggest ad budgets or the fanciest CRM. They're the ones doing something so simple, most people completely overlook it. It's similar to purposeful prospecting. The challenge we just finished running for the last 30 days, but a little more focused on relationships. Fifteen conversations a day, that's it. And I'm going to show you exactly how to do it. I'm Tristan Almada. I've been in real estate for over 22 years. I founded Y Realty with a couple of friends. I built Lab Coat agents into a community of 500,000 agents. And I've coached thousands of people on what actually works in this business. And what I'm about to share with you is a foundation of a lot of this. So. So here's the system. Every single day, you reach out to five people in each of these three categories. First, five people you already know. Past clients. Your sphere of influence. Friends, family. I mean, when I first started the first, I don't know, two, three years, I was reaching out to my mom almost every daily. Hi, mom. Did you by any chance talk to anybody yesterday or today about real estate? And she got so into it with me in a good way that she would start asking because I kept calling her. So, you know, she's my mom. But typically you're not pitching them anything. You're just connecting with them through value. Something as simple as, hey, I was thinking about you and I'm not sure if I told you, but I have a list and I call it the local Legends directory. Did I send that over to you by any chance? Just shows you all the local vendors and home service providers. That's it. Something valuable. Second, five people you're getting to know. These are your newer connections. Someone who came to your open house recently. People engaging with you on social media. Your job here is to add value or just continue that conversation. Sort of like nurturing them and getting it started to that next level of relationships. Third, five people you don't know yet. Expired listings or sale by owners. And look, I know expired listings is different in every state, so be careful. Make sure to do it along the lines of what your broker says. But for sale by owners, I mean, they've got the sign up. Could be the easiest thing you do. Or if you want a door knock, if you're allowed to, you want to connect with people there. My favorite one is joining a club, joining multiple clubs and then connecting with people there in person. This way, if you're joining a club and you're having a meeting two, three times a week. Because of so many different clubs, man, you are set for this one. Online leads. It's probably the fastest way I do it. And you're introducing yourself with genuine curiosity, not reading from a stale script or some dialogue you picked up from 30 years ago. That's 15 conversations a day. 75 a week, over 300amonth. Now, don't tell me if you actually do that, that it won't actually work. Man. That is a. That is a proven method that we've run with. And it works because you talk to people. And when you talk to people with a purpose, just bringing value and connecting with them, things change. Things change in your personal life, things change in your business. And here's the key that begins that change. You're not reaching out to get something. You're reaching out to give something. Attention, care, a helpful answer. It could even be just a real human connection. And let me show you how to make this sustainable. Block 60 to 90 minutes every morning before the chaos of your day takes over. Track your outreach. Simply use a notebook, a spreadsheet, whatever, I don't care. You'll actually stick to this if you are tracking it. Some days it's phone calls, some days it's texts, some days it's video messages or handwritten notes. Mix it up. The medium doesn't really matter as long as you're showing up for them and consistently showing up for them. Here's where the compound effect kicks in. After one year of doing this, I know, Tristan, a whole year, it takes a while. But after a whole year of doing this consistently, you'll have touched thousands of people. Some of them will become clients, many of them will send you referrals. And all of them will remember that you actually showed up and cared when other real estate agents didn't. Now, this isn't complicated. It's just the consistency part that gets difficult because I run this with you and I. Some of you are my accountability buddies, and I'm texting you and I'm like, did you show up today? You're like, not today. It wasn't the full day, right? So it gets tough. I know it. I struggle with this sometimes. But if you stick to this, the consistency is the thing that takes you to a whole different level. So start. Start today. Latest tomorrow. 5, 5 and 5. 15 conversations. Watch what happens.