← Your Daily Real Estate Podcast with Tristan Ahumada
Your Daily Real Estate Podcast with Tristan Ahumada
Episode 813: Why 20 Cups Of Coffee Will Outperform Your Lead Gen
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What if I told you 20 cups of coffee could completely change your business over the next 30 days? Here's what I want you to do. And I'm not just telling you this. I've actually done this piece, which is amazing, at least for our business and for our team. This works. I want you to go into your phone right now, go into your database and pick 20 people. Not random people. Your top 20 people that love you, people that already love connecting with you. They love hearing from you. These are going to be past clients who you did a great job with, people who sent your referrals, the people in your life who have big networks and they already trust you. Those are your 20. Now, here's the key. You're not sending a mass email. You're not blasting out some generic message that nobody wants to hear anyway. You're picking up the phone or you're sending a personal text and you're saying something like, hey, Joe, I'd love to grab some coffee with you this month. Just say, I'd love to catch up, see how you're doing. It's been a little bit. What day works for you? Tuesday, Thursday, morning, evening? Whatever you want to do. Just keep it simple, keep it human. Because everybody knows AI is just being overused. And you've got that whole AI language. I don't want you to do that. I want you to write this. And I wanted to come from you. And by the way, people can smell a pitch coming from a mile away, so don't be that person. All right, let's talk about scheduling. You've got 30 days. That's roughly five coffees a week, weekdays, one a day, Monday through Friday. Or you can skip and be like, you know what? Let's do Saturday through Wednesday. Whatever you want to do. You want to keep your weekends open, great. If not, book it. Book them in the morning, book them in the afternoon. Doesn't matter. It's got to fit your schedule. 30 to 45 minutes, max. Pick two or three coffee spots in your area. If you're like me, you're going to pick one and you're going to go to that one. Mine's ragamuffin. That's the one I go to. But pick two or three. As long as it's in your area, local, and you become the regular people. See you there. That's part of the branding. Without even trying. So you sit down, get your coffee. Now what do you talk about? Well, here's how I want to break it down for you. The first 10 minutes are about them. And look, this is just a structure. You can do whatever you want. I'm just telling you how it should flow so you have some clear path. Okay, first ten minutes about them, not you. What's going on with their family, how's work, what's new in their life. You're genuinely interested in this person. I hope you are, by the way. None of this fake stuff. If you're not genuinely interested, then guess what? You picked the wrong person. Go back and pick a better person. The next round, right? It should be easy flowing now. The next few minutes add value, you know, go back and forth with them, share something useful. Don't let it just be a one way street. You should be listening 75, 80% of the time, talking 20% of the time. Maybe it's what's happening with what they're saying. You want to add more context to it. Maybe they brought up real estate and you can bring up the market. Maybe they're asking you a question. Answer it fully, right? But wherever it goes, follow it. You want to be the most interesting listener possible because you're asking questions out of curiosity and you're expanding this conversation. So by the time you get to 45 minutes, they feel like, man, there's something about Tristan that's awesome. Obviously you, right? There's something about you. So every time I connect with, with you, it's like so good. And what you do after this is you show up better and people remember you for it, right? It's not none of this salesy crap that people always say, well, you should always ask for referrals. No, you, you shouldn't actually. Now it fits your agenda. Great. But most of the time, bringing up real estate, at any point on purpose, they're going to feel like they've been sold. It's like, oh, that's why they wanted to bring me to coffee. And this is the part most agents get wrong, right? You don't want to pitch, you don't ask for business. When they ask you, tristan, how are you doing? Well, I'm doing great. You know, real estate's. And then you tell them the truth. Real estate's a little tougher. Real estate's going well. If you ever hear any of anybody talking about real estate, just send it my way, obviously, and then just pivot right back. Easy, right? You don't have to lay it on thick and be like, well, real estate's like this and this, and can you believe it? And then this. And then it gets political. Or maybe it's like, hey, how about you? Have you thought about selling? Then you went the wrong way, right? Super easy. It's a soft ask. It's natural and it works because you're listening back and forth and you're going back to them, right? You're pivoting back to them. And a lot of agents get this wrong too. Once you're done, once you're parting ways, the follow up within 20 minutes to a few hours. The same day, right? Same day of the coffee, you want to send a handwritten note. Bust out your note. And a personal text. And not just thanks for coffee reference, something they told you. If they mentioned their kids just started travel or soccer or school, or they mentioned something about their family or their job or something, mention it in the note, mention it in the text. That's how you stand out. You listened. This is how people remember you. They go into your CRM and well, you know, you're going to put them into your CRM and you log these things down, what you talked about, what matters to them right now. And you set a follow up for 90 days so you can stay in their world. This is how it works. And this is the piece a lot of people miss. Now think about this. You're doing this multiple times in a month, right? 20 coffees in 30 days. This starts expanding. You start connecting with people at this way, at this level. Guess what happens? Because you're doing it so often. You're learning from the previous coffee date. You're learning what's working. You're learning how to connect with people again. Because this is a people to people business. It's a relationship based business. Now you think about this longer term, if you stick through this past 30 days, you start getting business from this. Why? Because you're meeting people as real people. From coffee, from being human, from showing up and caring about people. That's the business. So here's your homework. Today, not tomorrow today. Open up your phone, pick 20, start sending those texts. Five coffees a week for the next 30 days. I promise you it will be the best investment you make in your business this year. And it costs you about 100 bucks in a month for coffee, maybe less. Share this with somebody you think needs this. Thanks for following. Have an awesome day.