Episode 817: Why This is Our #1 Most Watched Video (Stop Ghosting Your Leads) - Your Daily Real Estate Podcast with Tristan Ahumada

Summary4 min read

Podcast Episode Summary: Your Daily Real Estate Podcast with Tristan Ahumada
Episode 817: Why This is Our #1 Most Watched Video (Stop Ghosting Your Leads)
Date: February 24, 2026
Host: Tristan Ahumada

Main Theme & Purpose

In this episode, Tristan Ahumada addresses a persistent challenge facing real estate professionals: re-engaging with non-responsive leads in your database. With the goal of maximizing every contact and revitalizing old leads, Tristan shares actionable call and text scripts proven to increase response rates. The episode is concise, practical, and aimed at helping agents “stop ghosting their leads” to grow and sustain their business.

Key Discussion Points & Insights

The Value of a Non-Responsive Database

Every agent has dormant leads: Most real estate professionals have a segment of their database that’s gone cold or never responded.
Potential in re-engagement: Tristan encourages not to dismiss these leads—there’s latent opportunity just waiting for the right outreach.

Effective Outreach Methods

Text before call:
- “Text right now is the easiest way to communicate with people and people will respond typically well to that if they're engaging.” (00:45)
Don’t abandon cold calling:
- Suggests complementing texts with calls, as “cold calling in some instances is doing really good.”
Different strategies for different lead types:
- While cold calling works for just listed/sold or FSBOs, the episode focuses on past database leads specifically.

Proven Call and Text Scripts

Call Script Example:
- “Hi, Joe, this is Tristan with Y Realty. You came through our database a while back and I think you inquired about [buying, selling, or specific property]. And honestly, I never followed up with you at the time... I don't know if you ever ended up buying or selling... Is that something you still want to do?” (01:25)
Script Modifications:
- “Are you still thinking about it or did you already get taken care of?” (02:00)
Text Script Example:
- “Hey Joe, it's Tristan with Y Realty. You inquired about real estate a while back. Did you ever buy, sell, or is it still on your mind?” (02:20)

Subtle Script Tweaks That Work

Personalization Matters:
- Mention the city or property type: “Hey Joe, you inquired about real estate in Malibu, in Thousand Oaks... a mobile home... a condo or land or a house.” (02:28)
Psychological angle:
- Tristan tests the phrase: “Did you give that up already?”
- “Because giving up on something makes people feel like—I didn't give up, I just put it on hold. No, I'm still looking. Or take me off your list.” (02:45)
The real goal:
- “Regardless of what, this is what you get back. You get a response. That's what matters.” (02:58)

What to Do When They Respond

Start the conversation right:
- “If they are texting you back and saying, ‘You know what, we're still looking’—great. Just want to make sure I have the right areas, right?” (03:08)
Be an active listener:
- “The whole goal is to connect with people and give them exactly what they want.”
- Ask questions like: “Where are you looking?” (03:25)

Notable Quotes & Memorable Moments

“There are parts of our database that need love and we think... it's just not worth it anymore. They haven’t responded in years.” (00:08)
“Even if you have AI set up to automatically nudge them or reach out to them... you might be reaching out to them in the wrong way.” (00:18)
“Did you give that up already? That's what I've been testing out to get good responses.” (02:38)
“You get a response. That's what matters. Now the rest is up to you.” (02:58)
“The whole goal is to connect with people and give them exactly what they want.” (03:25)

Important Timestamps & Segments

00:08 – Importance of revisiting cold database leads
00:45 – Why texting works best right now
01:25 – Tristan's proven call script in action
02:00 – Adaptable script variations
02:20 – Tristan's recommended text script
02:28 – Tailoring messages for higher response rates
02:45 – The “did you give up?” psychological nudge
02:58 – The ultimate aim: spark a reply
03:25 – The power of listening to continue the conversation

Summary

Tristan Ahumada’s quick-hitting episode delivers practical scripts and the motivation to reach out to “dead” leads in your database with new energy. By sharing psychologically informed tweaks and emphasizing simple, authentic communication, he makes it clear that every lead offers potential—if you show up with the right message and listen closely when they respond.

For scripts or details, Tristan encourages listeners to reach out on Instagram.

Action Step:
Stop ghosting your own leads. Try one of Tristan’s scripts—via text or call—and see what’s waiting in your database.

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Transcript1 lines

[00:00]
A
Let's talk about how to reach out to the non responsive database that we all have. There are parts of our database that needs love and we think maybe you know what, it's just not worth it anymore. They haven't responded in years. You don't have AI set up to automatically nudge them or reach out to them. And even if you do, you might be reaching out to them in the wrong way. So. Let's get into this one. I'm Tristan. This is your daily real estate. It's a podcast. It's a show, five minutes about every day. We're on like episode now, 702. If you need this, message me on Instagram. I'll send this over. Let's get into this non responsive database leads. You can call them, you can text them. If you're reaching out to them. I would suggest that you try text first. Text right now is the easiest way to communicate with people and people will respond typically well to that if they're engaging. You also want to call. Don't let go of that. I know cold calling in some instances is doing really good. I know it is for us. This is just cold calling in general, like just listed, just sold, expired, for sale by owners. But today we're talking about non responsive database leads. Here's how the call script would sound and you can modify this. So just created it. This is exactly what we use. Okay, so. Hi, Joe, this is Tristan with why Realty. You came through our database a while back and I think you inquired about and this is where you would put buying, selling specific property, whatever. And honestly, I never followed up with you at the time. Easy, right? I'm going through and reaching out to people personally right now. I don't know if you ever ended up buying or selling and then just say, is that something you still want to do? And then just let them talk. Right? Or you can even twist it a little bit and say, are you still thinking about it or did you already get taken care of? Now the text is super simple along the same lines and it's hey Joe, you could put your name here or at the bottom. I alternate but hey Joe, it's Tristan with Y Realty. You inquired about real estate a while back. Did you ever buy, sell, or is it still on your mind? Now there are some tweaks to the text because we're always testing it out. You could send out something like, hey Joe, you inquired about real estate in. You could put the city in Malibu, in Thousand Oaks. You inquired about a mobile home or a condo or land or a house or whatever. A while back, did you ever buy if you know they're coming as a buyer, did you ever buy? Or did you give that up already? Did you give that up already? That's what I've been testing out to be getting good responses. Because giving up on something makes people feel like I didn't give up. I just put it on hold. No, I'm still looking. Or take me off your list. Regardless of what, this is what you get back. You get a response. That's what matters. Now the rest is up to you. Hopefully, if they are texting you back and saying, you know what, we're still looking great. Just want to make sure I have the right areas, right? And in conversation, make sure you're listening. Because the whole goal is to connect with people and give them exactly what they want. Where are you looking? Where are you looking at? And anyway, the rest is a whole different story. Today I just wanted to give you those two simple scripts. If you need this message me. It is episode 702. Have an awesome day.