← Your Daily Real Estate Podcast with Tristan Ahumada
Your Daily Real Estate Podcast with Tristan Ahumada
Episode 825: Stop Being a Robot: The #9 Way to Get Past Client Referrals
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And we're back. This is part two, one of two, and title. Reaching out to your database. Past clients, fear. Listen, typically, anybody that's closer to you, that you know, that knows you by name, that's how I use these. Yesterday we went over the first five. Today we're going to go over four more. A total of nine. This is episode 704. If you need this, just say, hey, Tristan, I need episode 703. 704. It's one sheet. It's got all nine of them. You will need this one. Trust me. We use this one a lot, so get right into this. I'm Tristan. This is your daily real estate. It's a podcast. It's a show. Five minutes every day for your business, for your growth, for your personal growth, sometimes even mindset number six. LCM formula. Lcm, by the way, it stands for like comment. Message is something I created years back when I worked with Facebook and Instagram. It's how we told companies at the time to connect better with people in their feed. Like the comment mess. Like the comment or post Sorry. Then comment on the post. Relevant. Make it relevant, and then message them. Either message them or text them. DM them, right? It could be a simple video, a text, or to say, hey, that was awesome. More on that. That's the idea of lcm. But here's what I wrote down. Engaging with clients on social media by referencing posts, pictures, events they've shared helps maintain an active and personal connection. And in the world that we're in right now, and heading into even more is connection media, Right? Make sure your comments or messages reflect genuine interest and relate back to real conversations or shared experiences. Don't bring up real estate, please. That's not where you want to bring it up. And you take it to another level by texting them. If you've got their phone number or even sending them a video message, it's all about making them feel amazing. It's all about how you make people feel, right? You're a dopamine dealer, Remember that? You're dealing dopamine every single day. You're making them feel great. Number seven, pet parent perks. This was not my idea. It was actually one of our agents inside Y Realty, our brokerage. They mentioned this and they said how they reach out to people and they love it. In fact, this has worked really well. When I put it into play. You just have to know that they have pets, right? Whoever it is, text them. Hey, Joe. Just found out about a new pet store, pet groomer, dog park. Whatever opening in close by neighborhood. Thought of you. And put your pet's name. Let's say I usually do. Js, right? So, Joe, Joanne, what's a good pet name? Jet. I like Jet. All right, let's go. Joe, Joanne, Jet. Easy. I thought of you and Jet immediately. They have. And then tell them about the features they have there. This is cool. This is not. It seems perfect for your. For Jet or for your dogs or cats or whatever. Want the details or just put the details in there. Right. This approach connects you to pet owners extremely well because you all know that whole pet culture is crazy good. So tap into it. Number eight, seasonal home maintenance tips. We're heading into fall. We're heading into winter. I live in an area where it doesn't snow, so I don't know any of those tips. Right. But it does get a little colder. Some rain. So for me, I'm calling out for different reasons, but for you, like what is it? Is it. And don't just think it's a winter. Right? What about. Let me just type in here. Winter. I had fall, but winter. Hey, Joe, Winter's here. I wanted to share a quick tip. Now's the perfect time to check your gutters. H Vac to keep your home in top shape, whatever it is, your heater, regardless of what it is, make sure that you understand what seasonality we're in and text them with that or call them. They appreciate it. Sometimes we're so busy. Like I don't. Before, I owned a home and I had just started in real estate. I didn't realize how many people don't check their Freon on older homes for AC units. And how many people, when it's summer and it's hot, man, they need it. And what happens then? They're on the wait list for a few weeks and in some cases a lot longer. So do that, please. Number nine, check in with a personal touch. Remind people that you care through. What was this Covid? A lot of brokerages had what they were calling care calls. Right. Just reaching out, just showing that you care. You can call them whatever you want. For me, I have a text and a call. It sounds similar. Hey, Joanne, I was thinking about you and your family or you and Jet. Right. Remember, Jet's the pet. That's what we're going to go with. I was thinking about you and Jet. How's everything going? If there's. If there's anything that you need, whether it's real estate related or just recommendations for a great spot, I'm here to help, you could go that route, right? If you want to make this one about business, that's fine, right? Because this whole time, remember we haven't even talked about real estate. So you can make this one about real estate a little bit. Just checking in but give it some authenticity too. So this is where I'm going to leave it up to you on the care call, you know your people better. If you know somebody sick, if you know somebody struggling, if you know whatever it is that you know based on you knowing them from social media, from other friends saying something, from how they're showing up in community events or not, I'm going to leave that one up to you. Anyway, those are all nine if you need this. This is reaching out to your database. Episode 703 and 704. I'll gladly send this to you. Just message me on Instagram. Have an awesome day.