Summary4 min read

Your Daily Real Estate Podcast with Tristan Ahumada

Episode 832: Why Are You Ghosting Your Leads? Use These 5 Scripts!
Date: March 11, 2026
Host: Tristan Ahumada

Overview

In this episode, Tristan Ahumada dives into five actionable scripts agents can use to authentically reconnect with their database, sphere, and past clients—focusing on why many agents “ghost” their leads and how to fix it. Tristan shares five practical conversation starters that have proven results in nurturing relationships and generating repeat client engagement, offering specific scripts and nuanced approaches rather than generic outreach.

Key Discussion Points and Insights

Introduction & Episode Context

Theme: This is part one of a two-part series covering 9 reasons (and scripts) to reach out to clients. Tristan covers the first five scripts today, with four more in the next episode.
Focus: These are scripts and approaches Tristan has personally tested, yielding closed transactions and listings.
Purpose: To help agents build genuine connections with clients and avoid the common pitfall of ghosting leads.

[00:38] Script 1: Ask for Real Estate Advice

Concept: Reverse the script—ask your past clients or sphere for their advice about the current real estate market, rather than pushing your expertise onto them.
Script Example:
“Hey Joe, I have a real estate question for you for a change. Let me know if you have five minutes.”
Execution: When they reply, hop on a call and ask:
“I’m calling all my past clients or sphere, and I want to know, what do you think about what’s happening with real estate right now?”
Result: Opens the floor for them to share their thoughts. The magic happens when they ask, “What do you think?”
Quotable Moment:

“That right there, my friends, is the magic. They're going to ask you what you think about real estate. And that's what we've wanted this whole time. This is why this one's number one. All right? It works. Listen and pay attention. Nurture.” [02:13]

[02:20] Script 2: Who Is Selling? (“Your Neighbor is Selling”)

Concept: Start conversations around new listings in their neighborhood, with a personalized touch.
Script Example:
“Hey Joe, saw that the home at 123 Brilliant Street was listed a few days ago. It's similar to yours—looks like prices are going up, down, or staying the same. I think your kitchen is better. Have a great Thursday and say hi to [spouse/pet].” (Attach link)
Tips:
- Personalize the message based on unique features you know about their home.
- Move slower, be meaningful—reference specifics (e.g., kitchen, yard, pool).
Insight: Renews your position as a local expert and shows you’re paying attention to their life and property.

[03:25] Script 3: What’s Sold Recently

Concept: Use recent sales near their home as a conversation starter.
Script Example:
“Hey, this one just sold probably like four streets from yours, but looks like your garage is bigger. You have a swimming pool, right? Interesting. Have a good Thursday—say hi to [family/pet].”
Personalization: Mention details relevant to their property to show attentiveness.
Effect: Keeps clients up-to-date and reminds them you understand the nuances of their local market.

[04:00] Script 4: Get Curious, Ask for Their Expertise

Concept: Reach out to clients for advice in their area of knowledge or passion—creates deeper, more meaningful connections.
Script Example:
“Hey Joanne, listen, I’m in my garden and I’m having problem with these little bugs on my roses. Do you know by any chance how to deal with this? I know that you garden all the time.”
“Hey Joe, I know you go hiking all the time around here—what hiking trails do you recommend?”
Application: Adapt the question to their work, hobbies, or expertise—tech, books, travel, etc.
Quotable Moment:

“Inviting clients to share their knowledge on a subject you know they’re great at or passionate about really connects you.” [04:12]

[05:00] Script 5: Value-Driven (Local Service Providers)

Concept: Position yourself as a value resource by sharing great local service providers.
Script Example:
“Hey Joe, I just used an electrician and added him or her to our directory because they did a great job—just fixed my [Tesla wall/other]. Do you need an electrician for anything?”
Response: Clients may respond immediately or mention other needs you can help with.
Branding: “Local legends”—build equity as a connector in your community.

Notable Quotes & Memorable Moments

On genuine outreach:

“It makes people feel like you care, because you do, right?” – Tristan [02:16]
On the power of being attentive:

“If you know somebody’s good at tech or AI, do the same thing there. Or somebody’s great at reading—what book should I read next? See, this is how you start connecting with people.” – Tristan [04:28]

Key Timestamps

00:38 — Script 1: Ask for Real Estate Advice
02:20 — Script 2: Who Is Selling? (“Your Neighbor is Selling”)
03:25 — Script 3: What’s Sold Recently
04:00 — Script 4: Get Curious, Ask for Their Expertise
05:00 — Script 5: Value-Driven (Local Service Providers)

Summary: Action Steps

Select and personalize one of these five scripts for meaningful client touchpoints.
Nurture relationships by focusing on their perspective as much as your own expertise.
Be attentive—tailor outreach for maximum relevancy, and always look for ways to add value or request their guidance.

For the next four scripts (#6–#9), tune in to episode 704 for part two of this mini-series!

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Transcript1 lines

[00:00]
A
All right, here we are again. This is a two parter. 9 reasons to reach out to your clients, to your current clients, to your database, to clients in general sphere, past clients, I don't care. This, you're going to use one of these. And they're really good. They work. Why? Because I've tested all of them and I've converted and I've closed transactions from these. They're really good. Pay attention if you need this. This is episode 703 and 704. There are two, it's part one and two. I'm going through 1, 2, 3, 4, probably five today, and then six through nine tomor foreign. Let's get right into this. I'm Tristan. This is your daily real estate. It's a podcast. It's a show about five minutes every day on things you should be doing for your business and sometimes on mindset and trying to help you out just so you can grow. Number one out of nine, ask for real estate advice. This one still, man. I discovered this live on a coaching session I just shot from my hip and I'm like, let's give this a try. And it worked. And it's been working amazing since. It's a simple text that goes out to your client if they own a home. Sphere, past client, whoever. Hey, Joe, I have a real estate question for you for a change. Let me know. You have five minutes. And even if they don't own a home, right? But typically that's the text, and the text comes back from the client, says, yeah, text me, call me, or not. Right now I'm at work or what's up? So, yeah, well, let's talk if you've got some time. Sure. When you get on the phone with them, it's a simple question that you ask, right? And it goes like this. Hey, Joe, I've got a question for you about real estate. I'm calling all my past clients or close friends or sphere, whatever it is, and I want to know, what do you think about what's happening with real estate right now? And that's it. That's how easy that one is. And then you'll see, they'll. They'll fill in the gaps for you. Do you mean about rates? Do you mean about the market? Do you mean locally, nationally? What do you mean? And it could be all of those. You could say, yeah, what do you. What's your take on all that? Or they'll go right into it, man. The market's kind of tough or the market's interesting. I think it, it's holding up, right? Or whatever they tell you. The point is, they're going to tell you what they're going to tell you, and then they're going to come back to you after. And this is the key. They're going to say Tristan or your name. What do you think? And that right there, my friends, is the magic. They're going to ask you what you think about real estate. And that's what we've wanted this whole time. This is why this one's number one. All right? It works. Listen and pay attention. Nurture. This one I've closed since I created this one, this approach. We've closed a few and we've gotten quite a few listings from this simple conversation. It makes people feel like you care because you do, right? Number two, who is selling? Your neighbor is selling. This is what I call this one. This one can be a simple text. Let me just read this to you. And when it's time to call past clients, we pop up. What is going on in the market in the last few days? So here's what it sounds like. It's a text. Hey, Joe, saw that the home at 123 Brilliant street was listed a few days ago. It's similar to yours. Looks like prices are going up, down, staying the same. Doesn't matter. If you think, oh, I think your kitchen is better, have a great Thursday and say hi to spouse, friend, pet, doesn't matter. And then attach the link below. Now, this one, if you're doing it right, you'll move slower because you're actually checking right. If you know Joe, you sold him a home two years ago. His kitchen was really nice. And this one over here doesn't have a nice kitchen. Or this yard was small and this yard's bigger. This one doesn't have a pool. It doesn't matter. You're going to move slower, but it's more meaningful. You connect with people this way. This is why this one works really well as well. Number three, what's sold recently? So same idea, but instead of saying, hey, this one just popped on the market and it had a this one, your kitchen's better. This one's more like, hey, this one just sold probably like four streets from yours, but looks like your garage is bigger. You have a swimming pool, right? Interesting. And then you say the same thing. Have a good Thursday. Say hi to spouse, siblings, friends, pets, whatever. Easy. Number four. And remember, I have these. So if you need this episode at 703 and 704. Number four, get curious, ask for their expertise. Now this one again, I move a little slower with these, but it makes a bigger impact. Here's what I wrote down. Inviting clients to share their knowledge on a subject you know, that they are great at or passionate about really connects you. And I think for most of you, when you have past clients or a sphere, you know that people do certain things for a living and you know their hobbies, right? So tailor the question along those lines. And when you do, you connect with people better. Say, hey Joe, listen, I'm. Oh, hey Joanne, listen, I'm in my garden. I'm having problem with this, with these little bugs on my roses. Do you know by any chance how to do this? I know that you garden all the time. Easy, right? See how helpful that is? Or hey Joe, I know you go hiking all the time around here. What? What? Hiking trails? I'm trying to explore different ones, right? See the connection? If you know somebody's good at tech or AI, do the same thing there. Or somebody's great at reading. What book should you write? What book should I read next? See, this is how you start connecting with people. And number five for today. Tomorrow we'll go over four more. Last one for today. Five Value driven. This is the service providers. This is the. What do I call it? The local legends idea, right? Your text is super simple. Hey Joe, I just used an electrician and added him or her to our directory because they did a great job. He just fixed this or that or whatever they fixed for me was a Tesla wall. Do you need an electrician for anything? Right. Client will usually say, yeah, definitely always need one. Or no, not right now, but I do need a. Right, pay attention to the details. If you need this, message me on Instagram. I'll send this over to you. Have an awesome day, Sam.