← Your Daily Real Estate Podcast with Tristan Ahumada
Your Daily Real Estate Podcast with Tristan Ahumada
Episode 849: Stop Posting Boring Houses. Use S.T.A.Y. Instead
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I worked with Facebook and Instagram for four years, 2016 to 2020, and I learned a lot of things as well as created a lot of things that I helped other businesses implement. Here's one of them that allows you to find your footing on social media pretty quickly so that you can then go back and say, oh, I see what's working. I'm going to press harder on this one so that I can grow my social media presence and, and more importantly, actually connect with people and start making money. Because at the end of the day, we're on social to connect with more people and to close transactions. So listen up. I'm Tristan. This is your daily real estate. It's a podcast, it's a show, five to ten minutes every day on things you should be doing. Today we're going to be going over something else that's in my book and the book is Real estate prospecting. Pick it up on Amazon. It's a best selling book. It's the Stay Framework method, or acronym, whatever you want to call it. S T A Y, S as in Sam, just so you know, S T a Y. And the idea behind it is I found while I was working with Facebook that there were two main challenges when we were about talking, talking to different businesses. Number one, finding time to create content. That was number one. It's like, well, when do I do it? When do. Tristan, I don't have time to post. I don't even. It's not that important, right? I just. Why do we need to do it? So I just can't fit it into my daily schedule. That was number one. But, but we solved that one when we solved challenge number two. Challenge number two was knowing what to post. It's almost like, you know, you're hesitant to call cold call or call your past clients because you don't feel comfortable in what you're saying. And once you feel like that message is authentic enough to you, you're like, oh, I can pick up the phone and call. It's not that hard. I can have that conversation. Same thing happened here. We started with challenge number one and realized, well, it's really challenge number two. People don't know what to post, so let's help them out. And the Stay Framework is what I came up with, number one. Number one is S for sell. And I have a whole calendar for this. I don't know where the calendar is right now, but I do have this Google Doc if you need this. It's episode 715, S is for Sell. So think about it. Like this for the acronym S T A Y. On one day, you're going to be posting S. Next day, Tuesday you're going to be posting T. Next day. Wednesday you're at A, and then Thursday you're at Y. I'm assuming you're going to be posting to start once a day, easy. If you want to do multiple times like I do, great. But try it for 30 days. Every single day you're doing S T A Y. Start over S T A Y. Start all over S T A Y. And it's a Circle for 30 days. The first one is sell S. You're gonna show what you do, but you're gonna sell with a story. I think we forget that selling really happens when you're telling a story. And all of us have so many different stories to tell that sometimes we forget that we had this person, Joe or Joanne. They experienced this process with us and they were having such a hard time finding a home. But you know what? They found it. Because I actually sat down and made calls. I called the whole neighborhood. I got a few people yelling. But, man, I finally found that home where somebody said, yeah, you know, we're thinking of selling. I said, great, you know, because I've got this buyer and they're really looking. And so. And so you have to tell the story. What was the journey? What's the difficulty? The key is once you start connecting with people through stories, they listen. So I want you to test this one out. And sometimes it's about the struggles, right? Talk about the struggles. Talk about the challenges that not only you had, but your client. Because the people listening in are probably looking and saying, hey, maybe I should buy, maybe I shouldn't. Whoa, that sounds scary, right? And it makes you look like the expert you really are, but you're just not telling that story. So share those struggles with me. That's number one. Number two is T. T for teach. So you've got sell with a story. You got T for teach. Educate your audience. You have so much knowledge, and this isn't too far from telling a story when you think about it, because you can educate me through helping me understand what's happening in the market, helping me understand what loans look like, helping me understand what the difference between a 15 year and a 30 year and a possible 50 year loan looks like, right? Show me, teach me. Because I don't know what's out there. What's a USDA loan? Well, it's the difference between an FHA and a VA loan, right? But start talking about the Things that you've experienced that you're great at that other people should know. That's teaching. So now you've got sell with a story and you've got teach. Next one you're gonna go for a advice. Here's where you share wisdom beyond real estate. And you watch me do this sometimes when I share quotes or I share ideas or things that I love. And I think this is where you need to start looking at what's out there that you love. I have a friend of mine that I met. I met for coffee a few days ago, and you watch some of what he does. And he loves cycling, loves biking, and he does it often, but he doesn't post enough of that content. He posts it here and there. And then he tells me, as I'm talking to him, I'm like, how much business have you had from cycling? He's like, tristan, every person I cycle with, every person I cycle with that has either wanted to buy or wanted to sell has transacted with me. Like, look, listen, if that's not absolutely apparent that you need to be talking about that a lot more in your social. To connect with those people that love that hobby of yours, because you're great at it. Like, you do this routinely. You go on these cycling tours and hours at a time and all over locally. Like, people need to see that. People need to connect with that because you're going to. You're going to invite other cyclists to love what you do because they love it, too. So whatever that is for you. And the last one is why for you. Showcasing your life, your personality, daily snapshots of you, your family. And look, listen, you don't have to do your family. It could just be you. Or it doesn't even have to be. If you're like, tristan, I look like crap on these pictures, then it can be where you're going, what you're eating. But put the camera away from you. Show me where you're going. Show me what you're doing. Show me what you're eating. And believe, just believe me on this one. People connect with you there. And I test it out. I test this one out a lot. Because I'm not the type of person that turns that camera around and smiles and says, look at me. I shy away from that. But every time I showcase what we're doing as a family or where I'm going, it gets a lot of love. And that's the cycle I want you to get into. S T A Y. But remember, this is so you discover what your audience really wants. And you're going to have to be testing out different things under sta. Why? Because if you're going back to the anal, to the analytics, and you're taking a look and saying which one did well, why, you're going to find pretty quick that some people are going to gravitate more to one of those things. And I've done it many times. In fact, I just redid it for all my brand. And it was about 70, 80, 90 days ago. And you've watched me turn it around and now start talking more about real estate news. Why? Because I've had millions of views now on that. People are interested in that. Specifically me interpreting what. What you should be listening to in real estate.