← Your Daily Real Estate Podcast with Tristan Ahumada
Your Daily Real Estate Podcast with Tristan Ahumada
Episode 858: The 22-Year Secret to Referrals Without a Sales Pitch
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Here's something most agents don't want to admit. The people who already know you, like you, and trust you are worth more your business than any lead you could ever buy. And I know that because I was the largest purchaser of online leads for a while, and it was millions of dollars. Most agents treat their sphere like an afterthought. I know because I did that, too. Look, it hurts to tell you this, but I did that. And I wish I didn't. I wish I better. So now I'm going to you saying, hey, don't do that. Your sphere, they're so locked into you because they know you. They like you. And agents, they're locked in on chasing strangers instead of reaching out to the people that they already know that. People that care about them. Your sphere isn't just a list. It's a network of people who will go to bat for you if you give them a reason. And the crazy part, you don't even have to sell them anything. You just have to stay connected. And so, like, yesterday, today, I want to talk about something similar. But remember, you have to show up as a real person. Not a logo, not a market update, not a just listed or just sold postcard. A real person who actually cares. Now, I want you to read this with me. In fact, I'm going to read it to you. You just listen. It's a letter. It's a sphere letter. A letter that goes out to your sphere. And this one, the past client letter that I talked about yesterday, it went out for the first time for me. I think it was right after Covid. And then that one did so well that I'm like, man, I need to do this for everybody that I love and that loves me. Back then, I did one for my sphere. So every year I write one. This one is what I would start with if I was you. And remember, you can tweak it, you can change it. Just make it you. That's the whole goal here, okay? So pay attention. If you need this one, message me, and I'll send this over to you. Got it? Okay, let's get right into this. It's not a long one. It's super short. Hey, first name. Most people only reach out when they need something. I'm trying to be better than that. Or I'm trying to be better than that. Whatever you want to write there. So here's a note with no agenda. Just me checking in on someone I actually like instead of just saying. Just me checking in. Right. One thing I've realized, after 22 years of living and working in this community. Tweak that as you want. Is that I know a lot of people here. People that show up to help. The kind of people you actually want in your corner when you need something done right. The best mechanic who won't bleed you dry for money. Right? The restaurant that's about to blow up before everyone finds out about it. All the brand new places to eat at. Right? The contractor who shows up when he says he will. Like the roofer I had up on my roof at 10pm at night when it was raining hard. The neighborhoods that are quietly changing before anyone else is noticing. That's what I've got. And I'd rather you have access to it than not. So if you ever need a recommendation, a connection, or just some someone who knows the area really well, please reach out. Seriously, it's not a sales pitch. It's just what I'm good at. Really glad we know each other. Talk soon. Anyway, tweak it. Make it your own. Thanks so much. Share this with somebody you think may need it. Have an awesome day.