You have $200 to your name and you haven’t closed a deal in 90 days. It is a terrifying spot to be in, but crying about the market won't pay your car note. While you are busy being scared, RedX data shows that 46% of expired listings in California relist within just 35 days. These are people who already raised their hand to sell, got disappointed, and are now sitting in their houses feeling embarrassed. You don't need a massive marketing budget or a shiny new website to reach them; you just need to be more consistent than the agents who quit after one "no."

NAR’s 2025 report found a $65,000 gap between agent-assisted sales and FSBOs. Most for sale by owners are leaving money on the table because they think this process is easy. I am breaking down how to talk to these personalities without sounding like a script-reading robot. We also look at how to host a client event using your vendors' money so you can drum up referrals without spending a dime of your own. Stop waiting for a miracle and start doing the work that actually results in a paycheck.

The Expired Goldmine: Why handwritten notes and $2 Facebook retargeting win.
FSBO Math: Using the $65,000 price gap to show your actual value.
Vendor-Funded Events: How to get 30 top clients in a room for free.
The Follow-Up Cadence: Why your lack of a second call is killing your income.

If you need the 60-day business plan I mentioned, comment below or message me on Instagram. Subscribe to keep your head in the game.

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