← Your Daily Real Estate Podcast with Tristan Ahumada
Your Daily Real Estate Podcast with Tristan Ahumada
Episode 880: 6 Out of 10 Buyers Use AI Now. Here's What That Means.
00:08:12
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If you're posting online and nobody's finding you, it's probably not your work. It's your format. Right now, AI is choosing who to recommend. Google is choosing who to surface. Siri is choosing who to answer with. And most people are invisible, not because they're bad, but because their content is hard for machines to understand. So in this video, I'm going to show you a simple way to show up so AI can actually find you and pull your answers into search summaries and recommendations. It's four moves. Pick a real question your audience already asks, write the answer in plain language, lay it out so AI can scan it fast, then post a short video that matches it and point authority at it. Today, no fancy tech, no fluff, just a clean system you can use right away. And once you do, you'll start showing up where people are already looking. It's kind of fascinating. I'm Tristan. This is your daily real estate. It's a podcast. It's a show. I do this every day. Now. We're running on over two years of doing this, which is kind of crazy. And I started Lab coat agents, what, 12 years ago, in the business for 22 years, and I do it all just to help you out. No one was there for me at the beginning, so I don't want that to happen to agents that are looking to grow right now. Now, let's get into this, because I have, like always, something that I outlined based on notes that I took in my journal. And I called this one in my journal showing up. So AI finds you. Now, I ran this through AI to make sure that it was all correct and enhanced it. And I've got this document for you if you need this. It's episode 789. Here we go. Four things. Number one, pick one question your audience actually asks and answer it in plain language. This reminds me of Sean Cannell back in the day. Well, we've interviewed him, like, five, six, seven times. And every time I talk Sean, he always brings up Tristan. You've got to be answering specific questions, right? A right answer. S specific questions. Asq, if you want to remember that. It's probably the easiest thing we can do. It's the best way to show up on social, too, and creating content that's relevant for your audience. Answer specific questions. That really is number one. But. But here you want to write it out exactly like they would type it into Google or how they would ask Siri verbally or Amazon. Like, one of our agents got a listing and closed. It came from Amazon, Alexa, here's the example formats. And if you're wondering how the format looks, just go to AI and ask it and say, hey, I have this idea. Can you do me a favor and write it exactly how people would type it on Google and how people would say it on Siri. Right. Example formats. How do I in parentheses I put do the thing in 2026. How do I sell a home in 2026? How do I buy a home in 2026? How Do I get a loan? How do I. You see where it's going. That how very popular in YouTube. Very popular for AI to pick it up as well. Next, what option for type of person in parentheses? So let me, let me run that to you through you. What's the best investment property for a first time home buyer? And now you're filling in the gaps that are super niche. See the rewards come in the niches because AI searches through how much of this has actually been out there or people are writing or content that's being created that's irrelevant and new. Next is. And then in parentheses thing is thing worth it if constraint. Right. Is it worth purchasing a house in the current real estate market? Right, the constraint. Or is it worth buying my first home at 6% for mortgage rates? Something along those lines. Clean it up when it comes to using AI. Okay, so that's number one. Pick one question your audience actually asks and answer it in plain language. Number two, publish it in a machine readable layout. This is the one we all miss. And the easiest thing I can tell you on this one is AI picks up FAQs. So write out everything, everything you wanted, make it beautiful and then just run it through AI and say, hey, make an FAQ from this and then it'll make an FAQ and AI can pick that up. That's the easiest way of doing. Now what I would do is also enhance it and say, hey, a two to three sentence direct answer right under the headline, whatever the headline is. A short numbered list, three to seven steps. These are the four steps you need to take to buying your first home for the first time ever. A tiny FAQ with three questions each answered two to three sentences. Because it looks for these things. FAQ question, answer, question, answer. And then add at the end. Last updated. Remember I told you at the beginning it's looking for updated things. Well, guess what? That's the key. Add. Updated January 28, 2026, January 22, January, whatever. And I would also make it a routine to either you or your team to update these and make sure that they are updated maybe every six months. Add things to them every year. You can get so much from these, right? That's number two. Number three, create a matching short video that says the same answer 20 to 45 seconds. Now this is the cool part because you watch me do these, go to my YouTube channel, go to my Instagram. I break these all down in the way that I do real estate news. This, you can grab one of those FAQs, the ask question and answer and create a really short video. Make the hook repeat the exact question in the first sentence. Is it a good time to buy a home when rates are at 6%? Well, let me answer it right. There you go. That's a video in the body. Three quick steps, boom, boom, boom, boom. And then close one line that restates the takeaway. So is it a good time to buy right now? And then post it with the caption captions on and then make sure the description is right on point because AI is pulling from the description of social media videos as well. And number four, point authority at it today. This one's a little bit harder, but I'm just going to tell you what it is. You do one of these, but do it intentionally. Link it from your homepage or your main start here page, post it in on LinkedIn with the first two lines as the direct answer, then full steps here and then link it and then email it to your list with the same questions as the subject line. If you have a Google business profile, please add it on there and add a link to it. And please update that section daily when you point it to authority and you do it daily and you do it often, don't skip this step because this is the one that as soon as AI sees that it's in these places that it recognizes because it's, it's there often. And the algorithm for these places are like, hey, this is good, we like it. We haven't kicked it out, we haven't banned it. Then it looks at it and says, we trust it, we're going to grab it, let's go. So anyway, test those out and obviously if you can, point it to authority to even more publicized publishing like Forbes, Wall Street Journal, New York Times, if you have that access, amazing. If not, just do what I told you and stay consistent. And it works long term. If you need this, let me know, I'll send this over. You have an awesome.