← Your Daily Real Estate Podcast with Tristan Ahumada
Your Daily Real Estate Podcast with Tristan Ahumada
Episode 887: Why Your Plan Crumbles Come Monday (The Quick Patch)
00:11:36
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Everything we've built in this series falls apart without one thing. A daily operating system. Most agents don't have one. That's why they have great events, decent content and almost no compounding. This is the final episode of the series, six episodes in and you've been with me for the start. This is episode seven, obviously. And if you missed any of them, just go back and watch them. You have the full strategy there. Visibility versus presence frame. The three plays on Instagram, the patient game on Nextdoor and LinkedIn. The events that actually convert the inside sponsorship play, which is probably one of my favorites. The curated directory, my favorite for sure. That's a playbook and it's worthless without what we're going to talk about today because here's what's actually going to help you with this framework and I'm glad I saved this for last because sometimes when we put this first or when I've talked about it first, it doesn't always look well for people because they don't fully understand what, what this is and how it fits. Right. So none of it works as a two month process, as a quarter long or half year process. This is a full year in. This is, this is why I call it the playbook. This is a whole playbook. And you've got to look at it that way. It only works as a daily operating discipline. Daily, that's the key word, daily. And there aren't a lot of people who stick with this long term. But if you do, because we've, we've run it for so long and so have some of our team members and our agents. I watch them flourish. And this works so well. In fact, I coach to this and let me tell you what most agents do wrong besides the rest of the stuff we covered in the week prior. But you know what, actually most agents read a strategy like this and turn it into a project they block off Saturday, they build the list, they send the invites, they post the content, they, they feel productive. And it's normal. I mean, we feel productive when we respond to emails and that's not always the most productive thing. But then Monday comes along and they're back to fighting the fires, answering emails and chasing the next deal. The system never runs again. And I don't know that that's, that's out of the ordinary because it happens to all of us. I mean, I've been in this for a long time. I understand we do have to respond. We have a process that requires us to make money and that's why we gravitate to the lowest hanging fruit. But the thing is, when you do it that way, three months later, nothing's going to change. And then you're going to wonder why this strategy didn't work. It's not a strategy problem, that's an operating system problem. The agents who actually went at using this and win in general don't run it as a project. They run it as a daily protocol. Three things happen every weekday simultaneously, without negotiation. And those three things are what builds the moat over time. Here's a system. Three loops every weekday. I mean, you can even do the weekends, but weekdays? Let's start there. No exceptions. Loop one is broadcasting. Something leaves your hands and enters the world today. Doesn't matter which channel, a reel, a LinkedIn post, a newsletter, podcast, quick story or a thoughtful story, something. The point isn't volume. The point is presence in the channel of your choice. Every weekday without missing, remember, every day is the goal. Loop two is engaging. You're commenting, DMing, attending, calling, showing up in person somewhere. Real human contact with someone in your geography or your sphere. The 20 minute morning protocol on the local business list lives here. The personal text to a past client. Right, this is what, this is the section it lives in. Loop number two, the committee meetings, they live here too. Engaging is what really turns the broadcasting into relationships. And that really is the key. Loop three, this is capturing every meaningful conversation, attendee, lead or new contact gets tagged in your CRM. Well, you know, first they get into the CRM and then they get tagged and they get entered into this process after. Because if they don't get entered into a process or they get nurtured over months and years, it's just not going to work. But without capturing, you're going to squander everything the first two loops produced. And then you're going to wonder the same thing. It's like, what? What happened? So it's a really a three loop process and you can't skip one. And it's in this order. Most agents have the first two loops kind of down, kind of running just on instinct. But the third one, the third one is the biggest problem. I watch this happen because people are like, well, I need to nurture, I need to follow up. What does this look like? Can we automate it? And that's the gap. Capturing is the difference between the agent who builds compound presence and the agent who keeps starting over every January. Now, if those three loops are running every weekday, the events and sponsorships and partnerships layer on top as amplifiers. And I think that's that's the cool part. That's where you start growing and become more powerful because the system underneath them feels alive. If those three loops aren't running, no event will save you. In fact, it will probably burn you out. A lot will burn you out. No sponsorship will actually produce. You'll always be like, this stuff doesn't work. And the directory, it's not going to work either because the relationships you build will die in the gap between the first meeting and the third touch point. That gap is where most agents lose, I would say, over 90% of the value of their community marketing. And closing that gap, it's not a tactic, it's a discipline. That's the showing up every day. This is why I want you to do it on weekends too. And it's the single highest leverage thing you can do in your business right now. I mean, this is why we, we teach on AI. This is why we have the workshops. Because then your future is a lot of it will be automated, but it won't lose that authentic piece that you bring. Here's what I want you to hear, because it's the real point of this entire seven part series. The version of this strategy that wins isn't the one with the most tactics. It's the one where the daily operating discipline is so consistent that the tactics compound into a presence no other agent in your geography can replicate. Why? Because it compounds over a long period of time, you're showing up and tactics were like, I'm going to hack this. Those expire, there's no real intent behind it, except for one thing, which is I want to make money. I want to make money. I want to make money the fastest way possible. Algorithms change, platforms rise and fall. I mean, you're watching what's happening on the brokerage side where they're all getting consolidated. So same process. And you're going to watch CRMs go through the same thing. A lot of software is going to get together with another software and they're either going to get acquired or merged. Now, Instagram in 2026 looks different than Instagram in 2020 and it'll look different again in. So the tactics in this series will need updating, of course. And this is why I keep on talking about similar things throughout the year. The frameworks though, that won't change. Why? Well, because what doesn't expire is a relationship the local boutique owner has with you. Because you've shown up in their comments for three years. The fact that the artistic director of the local theater knows you by name. Because you've been on the Planning Committee since 2023, 2024. The 52 local business owners who have a year of evidence that you supported them, that you've been building over this longer period of time. That's powerful. The wealth advisors who got referrals from you in 2026, or those people on your vendor list. Right. The local legends directory that got referrals. And that's pretty big because those come back to you long term. That's the moat. This is the thing you're building. I would say it's a really slow process in some cases. And that's why a lot of agents don't get to it. Because it takes a lot of building. This is a seven part series and you need, I would say, all seven parts. And it compounds quietly until one day it's the only reason anyone in your geography would call anyone else a competitor. The agents in your market who understand this are rare. The ones who actually execute this are even rarer. Rarer. That's the opportunity right there. You don't need every agent to lose for you to win. In fact, you're just going to win if you do this. You don't have to worry about everybody else. You need to be the one running this daily. That's all I ask of you. Once you put this into place, just show up with these three loops, you don't really need this massive amount of people. It's really a small group of people because then that starts growing. It's a whole Seth Godin idea. Now, the barrier to entry isn't talent. You watched a lot of talented people burn out. It isn't budget. I know a lot of you are like, man, I don't have the money to do a lot of this. Well, I've already proven to you in the last six episodes that it's not about the budget. It's the willingness to do the unglamorous work every weekday for years without quitting when the results aren't visible yet. The thing I can tell you about that is you watched me. If you have watched me build lab coat agents. For now, heading into 13 years, big portion of that leading up to it, I wasn't sure if I was even if it was going to be worth it. Right? But leading up to the 13 to 10 years, to eight years, nothing was happening. And all of a sudden it just hit. So it takes time. Here's your action today. This way, you have something concrete. This is the last one in the series. First of all, I need you to block 30 minutes on your calendar tomorrow morning, or if you don't want to start tomorrow, you can start, you can start this weekend. But whatever it's going to be, I just need you to block the time. Because once you do, you're going to use that same time every weekday going forward. Treat it the way you treat a listing appointment doesn't move it, it doesn't get rescheduled. Inside that 30 minutes, you are on all three loops. 20 minutes on engagement, 5 minutes on broadcasting, 5 minutes on capturing what you did in your CRM. That's the protocol. And look, soon you're going to be able to use AI. In fact, some of you are already using it to automate part of this. But you run this for 30 days and report back to yourself on what changed. Run it for 90 days and the relationships will start to stack visibly. Now, you run it for a year and I can guarantee that if you're doing these things, this is just for you, right? But if you're doing these things, your business is just going to be unrecognizable in your geography. Run it for three years and everyone, everyone in your market will know who you are, even your competitors. That's the system and that's the moat you're building. That's the close of the series. If you've been with me throughout all seven episodes, thank you. Take this somewhere, please. Build the thing nobody else is willing to build. The agents who win this next five, seven, ten years are the ones that are running this protocol while everyone else is still chasing that next tactic. This is Tristan. This is your daily real estate. It's a podcast, it's a show. Thank you for being here. Please subscribe to the channel and share it with somebody you think may need this. Just do me a favor. This is a seven part series, so watch all of them share part one, because if they start in part seven, they're going to have to go to part one. Have an awesome day.