← Your Daily Real Estate Podcast with Tristan Ahumada
Your Daily Real Estate Podcast with Tristan Ahumada
Episode 889: 4 Personalized Texts to Send to Your Past Clients
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If I gave you one outreach text that you could send to your past clients a few times a year for the rest of your career and never run out of material, would you use it? Well, that's what today's episode is about. Two part text that turns your MLS into your built in conversation. Starter is part two to this series that we're doing. Welcome back. I'm Tristan. This is your daily real estate. We're on day two of value first, reasons to reach out to your sphere. And today I'm combining, like I said, reasons number two and reasons number three because they're really the same play just on opposite sides of the transaction. Your neighbor is selling and your neighbor just sold. Here's the thing with texting. I think we try to overcomplicate situations where they should be a lot easier. I want you to think of the MLS in this way. You've got a database of people, past clients, people that are close to you, that know you. What I would call your core sphere. This is where this works. You've got two opportunities. A property just came on the market and now you're going to go through and say, well, you know what? From my database I know that so and so and so and this so live pretty close to it. So what I'm going to do is I'm going to send this out to these four people. What we like to do is we keep track of all of the listings in our farm. So it's a lot easier in our farm area if you're scattered. You can still do this as well. Just keep track of all the listings that pop up through your mls. I have them automatically sent to me so I can see what the new listings are in my farm area. But like I said, doesn't have to be in your farm area. The point is you've got some new information. I've got the exact text for you of what you would send out this way. You, you don't have to leave it to chance. Here it is, the first text that you'd send out. It says, hey, Joe, first name, right? Hey, first name. Saw the home at 123 Brilliant St. Just listed a few days ago. A day ago, this morning. Whatever it is for me, it's this morning. Because the faster you do this, the more valuable it is who you're sending it to. Because the last thing you want to hear is, oh yeah, I saw it, I saw it, I saw that. I saw sign two days ago. It's better when people say what I didn't see where that's what you want. Hey, Joe, saw The home on 123 Brilliant street just listed a few days ago. It's similar to yours. Looks like prices are going up in the neighborhood or going down, whatever it is. Right? Just make sure you alternate that. I think your kitchen is better. Have a great Thursday. Say hi to Joanne and the kids for me. That's how easy this is. And the goal is to send out four of these a day. Now, if your database is smaller, one a day during the week, you can alternate. Now, if you've got a smaller database in a month, in a quarter, you can get through all of your core people, you know, core sphere, your past clients. And then the next quarter, it starts the same. The point is, you're giving value on a very localized setting. Because the thing I want to know, because if I'm the consumer and if I wasn't a real estate agent, the thing I want to know, what did the house next to me list for? I didn't even know it was listed. And the second thing I want to know, this is how Zillow became famous. The Zestimate. What did the homes around me sell for? I want to know, especially my neighbor. And that's number two here. Because think of number two, when a home sells in the neighborhood. Here's the text. Hey, Joe, saw The home at 123 Brilliant street sold today. This morning it just closed. Or yesterday? Just closed. It's similar to yours. Looks like prices are holding steady, going up, going down, whatever. I think your yard is better, though. Have a great Friday. Say hi to Joanne and the kids. Or say hi to Joanne and the dog. Whatever it is. The point is this. When you start offering value in this way, you stand out. Because think of all the other pieces that we're adding, because this is just. This is just day two of value. Day one yesterday where we talked about asking, hey, how's the real estate market? Now, you're layering these things in over a period of time where you're going, call, text, maybe email, event mailing, Facebook ads, whatever it is, newsletter. You could go on and on. But the point is, this is what connects you. This is what makes you stand out. Just keep doing this. We'll talk to you tomorrow. This is part two. Share this with somebody you think needs to provide better value because they sound like, hey, it's Tristan. I'm just touching Bass. It's the last thing you want to do, Sam.