Alfredo Lewis and Emily Chen: Qoat and the Product the Hair Industry Has Been Missing

Five minutes. One bottle. Up to $32,000 in added annual revenue. And a brand new category that has never existed before.

Recorded live at ABS Chicago with co-host Geno Chapman, Corey sits down with Alfredo Lewis and Emily Chen to introduce Qoat (pronounced coat)... the first ever professional hair color top coat that seals, protects, and illuminates every color service. Compatible with all color brands. Five minutes at the back bar. Launching in Salon Centric July 1st.

What It Does

The concept came from nail polish. Nobody was putting a top coat on hair color, and the result was the same as skipping it on a manicure: the color fades fast. Alfredo spent two years with a chemist developing a proprietary blend called Hydro Glow Shield. After toning, you apply one to three ounces of Qoat, comb through, process five minutes, rinse. Alfredo's vivid pink client went from calling him two weeks after her service saying her color was already gone... to making it two and a half months. Emily tested swatches thousands of times trying to make them ugly. They refused.

The Shareholder Model

Alfredo built Qoat with five artist shareholders, not ambassadors. Each one owns a piece of the company. Emily Chen, Kara Williams, Jacob Conn, Zach Mesquite, and Philip Wolff. Every one of them comes from a different brand family. That was intentional. Qoat is brand agnostic and compatible with every color line on the market.

The Numbers

Approximately 17 services per bottle. MSRP around $55 to $58. Add-on service charge of $15 to $35 per client. Profit per year between $15,000 and $32,000. For five minutes at the back bar. Launching in Salon Centric and Modern Beauty Canada July 1st.

Emily Sold Her Salon

Eight years in, with her education career pulling her in a different direction, Emily gifted her salon to Megan, a former assistant who had built her book faster than almost anyone Emily had ever seen. She gave the team four months notice, laid out both outcomes clearly, and let Megan step into it. The culture she spent eight years building is intact.

Break Room Emily

Emily taught two ways for years without realizing it. Brand-approved stage Emily and break room Emily who made analogies involving Cool Ranch Doritos. When she started bringing break room Emily into her presentations, people retained more and rooms responded better. She has been full break room Emily ever since.

Find Alfredo at @alfredo_lewis and Emily at @emchenhair. Follow Geno at @genochapman. Qoat launches in Salon Centric July 1st.

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This episode is brought to you by Serious Business. January 16-18, 2027 in New Orleans. seriousbuisness.net