
Your 60-second money minute. Today’s topic: App Based Betting Soars
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With a CNBC you money minute. I'm Jessica Edinger. The FIFA World cup is well behind us now and it trounced the super bowl for betting.
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It was an amazing World cup for gambling operators. Hard Rock Sportsbook head calls it the biggest betting event in American history, the equivalent of 10 Super Bowls.
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That's CNBC's Contessa Brewer.
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Prediction markets really just hit the jackpot with World cup driving record amounts of trading volume and customer acquisition. Kalshee, with whom CNBC has a commercial relationship, tells us it added 3 million users over the last month.
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And Contessa notes that people in states where sports betting apps are illegal, well, they flocked right to the prediction markets. You don't have to be 21. And they're also right on your phone. That's a wake up call for Texas
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and California and Utah because those are the states that are driving this. The states where sports betting is not legal are really the states that are fueling the prediction markets that there is an appetite with traditional state regulated
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betting apps. You place a bet with the house with prediction markets. You place a trade against other players or traders. There's been a push to regulate the prediction markets.
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What does Congress do about that? What do the states do about it? And then this battle over is it gambling? Is it not gambling? Should it fall under the purview of the state oversight? That's one I think that that is going to be settled in by Congress or by the Supreme Court.
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Meantime, here comes the NFL season. Here's Bernstein's Ian Moore.
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NFL season kicks off in September and looks like it's tailor made for prediction markets. Actually you have a head to head between the two biggest teams in California. Start the week and then you get into Sunday and it's Texas. It's Dallas versus New York. Obviously Dallas, a massive, you know, prediction market opportunities,
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big business in sports betting and trading. No matter what the app, there's a lot more on this. @cnbc.com I'm Jessica Edinger, CNBC. Want to make your home everyone's favorite summer destination? Shop Etsy for hosting essentials like outdoor
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furniture for your
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Podcast: Your Money Minute
Host: Jessica Ettinger (CNBC)
Guests: Contessa Brewer (CNBC), Ian Moore (Bernstein)
Date: July 27, 2026
Duration: 60 seconds (main content: 00:00-01:49)
This episode examines the unprecedented surge in app-based betting driven by recent major sporting events, particularly the FIFA World Cup, and the resulting boom in prediction markets. The discussion draws attention to trends in user engagement, the impact of state-level betting restrictions, and regulatory challenges. The episode ends with a look forward to the NFL season as the next big wave for betting and trading.
1. Record-Breaking Betting on the World Cup
2. Explosion in Prediction Markets
3. Betting App Legal Loopholes and State Trends
4. How Prediction Markets Differ
5. The NFL Season: Next Big Wave
6. The Bottom Line
This compact but information-rich episode of Your Money Minute spotlights the post-World Cup surge in app-based betting and prediction markets, particularly emphasizing the clever circumvention of state gambling laws and the massive appetite for betting nationwide. As the NFL season approaches, the episode highlights that the lines between gambling, trading, and regulation are blurrier—and the business opportunity is bigger—than ever before.