
Your 60-second money minute. Today’s topic: Choiceful Catches On
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Jessica Ettinger
With a CNBC your Money minute. I'm Jessica Edinger. There's a word more and more business leaders are using to describe Americans who are pulling back their spending this word.
Fidelity Representative
Choiceful, which didn't exist like maybe five quarters ago.
Julia Boorstin
Are you choiceful? Choice, yeah. Are you choiceful?
Michael Lasser
They're more discerning. Choiceful, that word. We hear a lot about the dollars that they spend, the consumer being choiceful and cautious consumers are being more choiceful.
Julia Boorstin
Choiceful, choiceful, choiceful.
Jessica Ettinger
Even the chief financial officer of Disney used it because, hey, trip to a Disney theme park isn't exactly cheap.
Michael Lasser
Is the the consumer resilient? Are they, are they making plans for the holidays and beyond?
Julia Boorstin
I think they're being more choiceful. But when it comes to something as significant as a Disney experience, you don't want to cheap out on that.
Jessica Ettinger
Disney's Hugh Johnston there with CNBC is Julia Boorstin. And UBS senior research analyst Michael Lasser sums it all up.
Julia Boorstin
The consumer is stable but choiceful. And that's been the case for throughout the last several quarters. And the consumers coming out for events and in between those periods being more careful with their spending.
Jessica Ettinger
Companies get worried when you spend less since about two thirds of US Economic growth is directly tied to consumer spending. If you stop spending, the economy literally slows down. Lots more on this@cnbc.com I'm Jessica Ettinger. CNBC introducing Fidelity Trader Plus.
Fidelity Representative
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Podcast: Your Money Minute (CNBC)
Host: Jessica Ettinger
Date: December 8, 2025
Length: 60 seconds
Main Theme:
This episode introduces the rising use of the term "choiceful" to describe evolving consumer spending habits, especially as Americans become more selective about their purchases amid economic uncertainty.
| Timestamp | Quote | Speaker | |-----------|-------|---------| | 00:11 | “Choiceful, which didn’t exist like maybe five quarters ago.” | Fidelity Representative | | 00:15 | “Are you choiceful? Choice, yeah. Are you choiceful?” | Julia Boorstin | | 00:18 | “They’re more discerning. Choiceful, that word. We hear a lot about the dollars that they spend, the consumer being choiceful and cautious consumers are being more choiceful.” | Michael Lasser | | 00:43 | “When it comes to something as significant as a Disney experience, you don’t want to cheap out on that.” | Julia Boorstin | | 00:54 | “The consumer is stable but choiceful. And that's been the case for throughout the last several quarters.” | Michael Lasser | | 01:07 | “If you stop spending, the economy literally slows down.” | Jessica Ettinger |
Summary Takeaway:
The term “choiceful” is now part of the financial lexicon to describe a stable—but increasingly selective—American consumer. While people aren’t halting spending completely, they’re more careful and focused, saving up for meaningful experiences like a Disney trip but cutting back elsewhere. This shift, though subtle, carries major implications for the US economy, as consumer caution can slow growth.
For more on this evolving spending story, visit cnbc.com.