
Your 60-second money minute. Today’s topic: Consumers Say One Thing And Do Another
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With a CNBC YOUR Money minute. I'm Jessica Ettinger. With inflation rising every month since April and consumer confidence down in the dumps, you might think that retail could be in trouble for the holidays. Nah, probably not.
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There tends to be a high correlation between back to school and holiday spending. These two seasons are quite close, so that's a good leading indicator. And back to school season was pretty good.
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That's UBS's Michael Lasser on CNBC. People say they plan to spend less on the holidays this season, kind of every season in surveys done by the National Retail Federation and the Conference Board. But will they really?
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What people say they're going to do and what they actually do is is very different consumers going to come out and spend the holiday. People have jobs, albeit the labor market's not as strong as it was and the consumer has shown a propensity to want to come out and celebrate events.
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The Conference Board's Steve Odland agrees.
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People always say one thing and don't always do what they're going to say. So even though says that they're going to spend a little less, they may not, you know, they tend to get a little antsy and, you know, want to buy a little bit more. Our consumer based economy wants to spend.
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Consumer spending makes up about 2/3 of US economic growth. The country needs consumers to keep spending. You can keep up on all of this@cnbc.com I'm Jessica Ettinger.
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Episode Title: Consumers Say One Thing And Do Another
Date: November 21, 2025
Host: Jessica Ettinger (CNBC)
Run Time: ~1:15
Main Guest(s): Michael Lasser (UBS), Steve Odland (Conference Board)
This quick daily tip from CNBC’s Your Money Minute dives into the gap between what consumers say about their holiday spending intentions during times of economic pressure—rising inflation, lower consumer confidence—and what they actually do. Through expert insights, host Jessica Ettinger examines why actual spending may defy the gloomier survey headlines, underscoring the importance of consumer spending for the U.S. economy.
The episode delivers its lesson with CNBC’s trademark blend of brisk analysis and practical focus. Listeners are encouraged to question survey pessimism—people may say they’ll spend less when asked, but historical patterns rule otherwise. The experts’ tone is pragmatic yet optimistic: Americans love to spend, and for the economy’s sake, it’s better if they keep going.
Essential takeaway: Don’t blindly trust the surveys about holiday belt-tightening—watch what people actually do instead.