
Your 60-second money minute. Today’s topic: Dogs of the Dow
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With a cnbc you money minute. I'm Jessica Ettinger. You may have heard the phrase dogs of the Dow. Some people know it as a nickname for the losing stocks, the worst performers in the Dow Jones Industrial Index. But sometimes dogs are good because they pay you dividends. Here's sanctuary wealth Marianne Bartels with CNBC's Kelly Evans.
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Dogs stands for dividend over growth stocks. That right. But then other people think dogs the Dow are just the worst performers. In this particular case, they're not all bad performers, but yes, in this case it would be dividends over. Got it.
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Bartels likes some of the dogs of the Dow from last year and she explains why I'm looking for a volatile year.
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So I'm looking for stability in a portfolio and one of the ways you add stability is through dividend yields. And one of the old strategies is the dogs of the Dow where you take the top 10 high yielding stocks of the Dow by the end of the year. And I think that could add some ballast this year to a portfolio.
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So what are the dividend over growth stocks she's looking at?
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The top one is actually, actually Verizon. It's yielding six and a half percent. Not my top pick. I don't think you get a lot of price appreciation, but you can get a great dividend yield. Then you have companies like Chevron, Amgen and Merck. Those are the next highest yielding and they look to actually have some price appreciation as well as having some good dividend yield. So that's why I'm talking about the dogs of the Dow.
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Lots more on investing@cnbc.com I'm Jessica Ettinger. CNBC.
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Podcast: Your Money Minute
Host: Jessica Ettinger (CNBC)
Expert Guest: Marianne Bartels (Sanctuary Wealth)
Length: 60 seconds
This quick-fire episode unpacks the concept of the “Dogs of the Dow,” a classic dividend investing strategy. Host Jessica Ettinger, with insight from Marianne Bartels of Sanctuary Wealth, explains how investors can use high-yielding Dow stocks for stability, particularly in a volatile market year.
“Dogs stands for dividend over growth stocks. That right. But then other people think dogs the Dow are just the worst performers. In this particular case, they're not all bad performers, but yes, in this case it would be dividends over. Got it.” (B, 00:22)
“I'm looking for a volatile year. So I'm looking for stability in a portfolio and one of the ways you add stability is through dividend yields.” (B, 00:39)
“The top one is actually, actually Verizon. It's yielding six and a half percent. Not my top pick. I don't think you get a lot of price appreciation, but you can get a great dividend yield.” (B, 01:02)
| Time | Speaker | Quotation | |---------|----------------------|---------------------------------------------------------------------------------------------------------------------------------------------------| | 00:09 | Jessica Ettinger | “But sometimes dogs are good because they pay you dividends.” | | 00:22 | Marianne Bartels | “Dogs stands for dividend over growth stocks...in this case it would be dividends over.” | | 00:39 | Marianne Bartels | “I'm looking for a volatile year. So I'm looking for stability in a portfolio and one of the ways you add stability is through dividend yields.” | | 00:47 | Marianne Bartels | “One of the old strategies is the dogs of the Dow where you take the top 10 high yielding stocks of the Dow by the end of the year.” | | 01:02 | Marianne Bartels | “The top one is actually, actually Verizon. It's yielding six and a half percent. Not my top pick...but you can get a great dividend yield.” | | 01:10 | Marianne Bartels | “Then you have companies like Chevron, Amgen and Merck. Those are the next highest yielding and they look to actually have some price appreciation as well as having some good dividend yield.” |
This ultra-concise episode gives a timely primer on the Dogs of the Dow strategy: focusing on high-dividend blue chip stocks can lend stability and returns for investors bracing for a turbulent year like 2026. While some “dogs” might lack in price gains, others have both strong dividends and growth potential, making them worthy of a look for defensive portfolios.