Podcast
Your Virtual Upline Podcast
Hosted by Bob Heilig · EN
Welcome to The Your Virtual Upline Podcast
For the leader who's followed every rule, and still feels behind.
You've posted. You've pushed. You've promoted.
You've stayed consistent like they told you to… and it still doesn't feel like it's working.
If your success is costing you your peace — you're not the problem.
The system is. And it's time to break free.
Hosted by Bob Heilig, creator of the LOVE-LED™ Growth Method™, this is the first podcast of its kind, a new standard for online leaders who want to grow from belief, not burnout.
LOVE-LED™ Growth isn't just a mindset shift.
It's a system, rooted in rhythm, led by identity, and built to help you grow a business that reflects who you are.
It's how your content stops selling, and starts leading.
It's how your leadership becomes the strategy.
It's how growth starts to feel like peace again.
Every episode is a weekly invitation to shift from Fear-Led Achiever to LOVE-LED™ Leader, and step into the movement of belief-driven business.
This isn't just where your strategy changes.
This is where you do.
And your transformation starts right here.
24episodes
Episodes
Newest firstAll episodes
493: The Book It Took Me 6 Years To Write
2w ago00:27:31Tap to summarizeWe are often told that success requires a thick skin and a relentless grind. But what happens when that skin becomes a wall that keeps everyone out - including yourself? This is a deeply personal solo episode for me, as I share the behind-the-scenes of the journey that has taken me 6 years to put into words. I'm sharing the story behind my upcoming book, Love Led Growth, and the "middle of the fire" moments that finally made it possible to write. For the last several years, I realized I was living a contradiction: teaching leaders how to lead with love while running my own business from a place of deep-seated fear. I discuss the heavy cost of Fear-Led Growth, the reality of emotional disconnection as a survival tactic, and why I had to stop showing up in my own business just to survive the weight of it all. This isn't a success story about how I figured it all out; it's an honest look at what it feels like when your world crashes down and you're forced to face the masks you've been wearing. If you've felt a sense of heaviness in your work lately, or if you feel like you've been going through the motions of a life you aren't actually in, this episode is for you as I explore the difference between simply surviving your career and actually living your calling. My new book officially launches in October 2026. It is a roadmap for the leader who is tired of the trade-off between being successful and being true to themselves. You can pre-order your copy of Love Led Growth now, and if my work has ever added value to your journey, it would mean the world to have you join me in this next chapter. Listen to Learn: 1:18 - The honest truth about why I've been MIA from the podcast and Instagram, and the pattern I was feeling that made showing up feel impossible 2:59 - What actually broke me: the moment I realized I had emotionally disconnected from my business and my life just to survive the pressure 7:35 - Living inside Fear-Led Growth in real time and why I couldn't write the book God called me to write until my own world crashed down 14:13 - How fear alters a leader's posture as the weight of success gets heavier, and why high-performers often struggle with the person they are becoming 14:47 - What it looks like to disconnect in your business: being present enough to look the part, but far enough away to never actually be there 16:25 - Why sharing the challenges you are currently walking through is the most powerful way to connect with and lead others from a place of LOVE-LED™ calling 17:50 - Why my calling is taking me somewhere different, and the scary reality of doing work that goes against everything the industry teaches about success Click here to subscribe to our LOVE-LED™ Weekly emails! Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel
Transcribe →492: Behind the Rank: Michele Hawley on Being the Engine Everyone Depends On
3w ago01:06:43Tap to summarizeMany leaders fall into the trap of becoming the engine of their business, or the one person everyone depends on to keep momentum alive. In this latest episode of Behind the Rank, I'm joined by Michele Hawley to discuss the heavy cost of being that engine and what happens when you finally trade pushing for presence. As you'll hear today, for years Michele carried the emotional weight of her organization, operating from a place of borrowed belief and the need to prove her worth. We explore the reality of the specific mask she realized she was wearing, the exhaustion of saving the day for your team, and the powerful moment Michele realized her business could actually grow (and flow) without her micromanaging the results. If Michele's story resonated with you, I want to help you identify the fear-led patterns that are keeping you exhausted. Message me on Instagram or Facebook and tell me you listened to this episode. I'll personally walk you through the same Leadership Mask Audit I did with Michele to help you stop carrying the weight of your team and start leading from a restored, LOVE-LED™ order. Listen to Learn: 2:21 - How success in a fear-led system is often rented from results and titles rather than owned by the individual 5:49 - What it feels like to reach a big goal and the realization that hitting the top doesn't automatically fix internal pressure 13:43 - Why missing a major goal for the first time is often the moment a leader like Michele finally feels the weight of their fear-led conditioning 24:14 - The reasons she actually felt a sense of relief when she didn't hit a promotion goal while being 6 months pregnant 29:31 -A major crossroads Michele faced in 2020 and the powerful story her life completely changing, all within 72 hours 34:20 - What to realize about the difference between a calling versus pressure 39:56 - The devastating reality of title maintenance and why so many leaders carry the burden of rank alone and in silence 47:37 - What shift Michele needed to go from "borrowed belief" to showing up with a permanent internal foundation of love and calling 55:18 - How she has grown her business volume significantly year-over-year by leading from a place of peace rather than a "pusher" mindset 63:22 - A final word on why you are enough outside of your metrics and how to recognize that pressure is just a signal, not a command Click here to subscribe to our LOVE-LED™ Weekly emails! Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel
Transcribe →491: Behind the Rank: Ashley DeLauro on When Encouragement Is the Mask
Mar 1200:42:24Tap to summarizeWe are told that if we just work hard enough, hit the next rank, and lead the team to the top, we will finally find the freedom we were promised. But for many, reaching that pinnacle feels less like a celebration and more like a heavy burden. In this installment of Behind the Rank, I am joined by Ashley DeLauro to pull back the curtain on what happens when encouragement becomes a mask. Ashley built an incredible organization, hitting the top 1% of her company in record time. Yet, despite the awards and the stage time, she found herself feeling like an imposter, terrified that if she stopped pushing, it would all disappear. We dig into the "Performer Mask," the exhausting cycle of constantly pumping the tires of your team, the reality of leading through borrowed belief, and how the pressure to be perfect actually disconnects you from the very people you are trying to help. If you have ever felt like you are running a race that has no finish line, or if you are tired of using motivation as a way to manage your own fear, this conversation with Ashley is for you. We are moving past the hustle and exploring how to lead from a place of genuine connection and calling. Listen to Learn: 5:38 - Why hitting the top 1% felt more like a cage than a victory, and the exact moment Ashley realized that chasing a rank was a strategy built on fear, not fulfillment 14:36 - How relying on your team to "do it for you" creates a cycle of exhaustion, and why that momentum inevitably crashes once the external goal is achieved 17:09 - The way that operating as a "Performer" forced Ashley to disconnect from her own intuition, and kept her from speaking her truth even while standing on the biggest stages 21:33 - Why constant encouragement often feels like a transaction to your team, and how that performance actually prevents the deep connection you are craving 27:21 - How to stop trying to "fix" your team's mindset so you can actually lead them 31:31 - The pivotal shift that happened when Ashley started leading with presence, and how one apology changed the trajectory of her leadership journey 32:57 - Why your best leadership instincts are often the ones you are most afraid to trust, and how reconnecting to your LOVE-LED™ nature removes the need to perform Click here to subscribe to our LOVE-LED™ Weekly emails! Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel
Transcribe →490: Behind the Rank: Jessye Nichols on Earning Everything and Feeling Nothing
Mar 500:42:26Tap to summarizeFor over a decade, Jessye Nichols did everything the industry told her to do to find freedom. She hit the top rank, led the number one team in her state, and crossed the million-dollar sales mark. From the outside, she had won. But on the inside, she was sobbing on the floor because "it didn't feel good enough." In this debut episode of our new series, Behind the Rank, I expose the truth about the part of this profession that nobody talks about publicly: what success actually feels like when it is built on a foundation of fear. You'll discover why hitting your biggest goals can actually make your fear louder, how the pressure to perform creates a "heavy mask" that disconnects you from your team, and why you might be pulling your heart out of your business just to survive the weight of leadership. Jessye and I unpack the inner workings of a system that conditions you to tie your worth to your results, and we discuss how restoring the "Original Order" can make your business fun, peaceful, and life-giving again. If you have ever felt like a fraud despite your achievements, or wondered why the "freedom" you worked so hard for feels like a cage, this conversation will make you feel seen and heard in a way you never have before. I can't wait for you to tune into this one, and make sure not to miss the upcoming episodes of Behind the Rank. Listen to Learn: 0:42 - An introduction to our Behind the Rank series and why now is time to have the honest conversations about leadership that no one else is having 5:17 - A pivotal moment for Jessye and the reasons hitting the top rank in her company felt like a failure instead of a victory 10:38 - The isolating reality of being a top earner and why it often feels impossible to admit you are struggling when everyone else is looking to you for answers 15:01 - How "conditional identity" traps you in a cycle of feeling like a bad leader the moment your results begin to fluctuate 22:06 - A deep dive into the "Disconnected Mask" and why leaders subconsciously stop sponsoring to protect themselves from the pain of future loss 32:32 - The story behind a break-up text Jessye sent and how we use boundaries as a wall instead of a bridge when we feel our value is being threatened 40:04 - Why your struggle isn't a mindset issue or a lack of discipline, but an intelligent survival response to a broken, fear-based system 41:03 - The shift toward leading with calling and how reconnecting to your LOVE-LED™ nature restores peace and momentum to your business Click here to subscribe to our LOVE-LED™ Weekly emails! Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel
Transcribe →489: You Chose the Right Vehicle. You Were Given the Wrong Engine
Dec 800:51:26Tap to summarizeFor years, you've been told the reason your business isn't moving is because you need to try harder, show up more, be more consistent, or become a "better driver." But what if the problem was never the driver? In this episode, I reveal one of the most powerful insights of the entire Revive Your Downline series: You chose the right vehicle… but you inherited the wrong engine. You'll discover why your business stalled, your team stopped moving, and your belief took a hit, not because you lacked discipline, desire, or leadership, but because the fear-led engine you were handed was never designed to work. I expose how this old system trained you to hustle, push, over perform, or hide… and how that system created burnout, inconsistency, and emotional exhaustion. And we introduce the new engine, LOVE-LED™ Rhythm, the leadership operating system that creates trust, momentum, and duplication without pressure. If you've ever felt like you "should be further along," or wondered why you keep restarting every month… this episode will feel like the beginning of freedom. Listen to Learn: 5:56 - How the journey to a clear path forward begins with recognizing your true, unmasked self in leadership 6:44 - Why the common advice to "just be consistent" is a lie that leads to fear-led survival, not sustainable leadership 19:20 - A look at the devastating costs of the "Pusher Mask,"' which burns out your team and destroys trust with potential customers 27:46- Some of the ways that your "Leadership 'Mask" is attracting the wrong customers and blocking effective sponsoring for your business 36:43 - Amanda's powerful story of overcoming guilt and the "Teacher Mask" to sign on three new, high-quality team members in just one month 41:00 - The big shift you can make to your business model that will take it from cycle of fear-led consistency to the sustainable, belief-driven momentum 47:41 - How it's so important to stop blaming yourself when the fear-led leadership 'engine' fails, and why ultimate solution is installing a new system of rhythm and structure Click here to subscribe to our LOVE-LED™ Weekly emails! Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel
Transcribe →488: The Belief Bridge: How Leaders Actually Move People
Dec 400:52:21Tap to summarizeMost leaders think people say yes because of a great pitch, the perfect message, or the right closing script. But that's not why people move. In this episode, I'll reveal the real reason people say yes through a powerful concept we created called The Belief Bridge™. You'll learn the three stages every person must cross before they join your team, buy from you, or decide to trust your leadership again: 1. Belief in YOU 2. Belief in your solution 3. Belief in themselves And you'll discover the silent force that's been collapsing that bridge without you realizing it: your leadership mask, the fear-led identity running your conversations, your content, and your confidence behind the scenes. This episode will shift the way you see leadership, influence, and sponsoring forever. If you've been wondering why people don't respond, why conversations stall, or why you feel stuck… this is the episode that finally makes everything make sense. Listen to Learn: 7:48 - The key reasons why leadership is influence, and how you are always transferring either belief or fear in every interaction, even through silence or hesitation. 13:07 - A closer look at The Belief Bridge™, or the engine of every sale and enrollment in your business 17:27 - The impact that leading with promotions and products is having on your business and why this is approach is backward thinking 27:18 - The concept of the "Leadership Mask", or the invisible, fear-led identity that silently and automatically breaks connection and destroys trust 31:11 - Some of the ways in which the "Teacher Mask" is helpful but ultimately hollow 34:12 - How the "Performer Mask" presents a polished highlight reel where everything looks perfect, but people know it's not real and will never trust the leadership 36:52 - Why leaders with the "Pusher Mask" rely on urgency and intense promotion, which also falls short 39:15 - The specific mask that causes leaders to hold back and eventually stop trying to sponsor, convincing themselves it's safer to not try than to risk failure 42:57 - What taking off these masks and shifting to a LOVE-LED™ identity will allow you to do Click here to subscribe to our LOVE-LED™ Weekly emails! Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel
Transcribe →487: Sponsoring Isn't Selling. It's a Leadership Invitation.
Dec 101:05:01Tap to summarizeMost people think the reason they struggle to sponsor is because they're not confident enough, bold enough, influential enough, or good enough at "explaining the business." But that's not the truth. The real reason sponsoring has felt heavy, discouraging, or inconsistent is because you were taught a version of sponsoring that was never built on belief, only pressure, performance, and persuasion. In this episode, we expose the fear-led system that drained your belief, shrunk your calling, and turned sponsoring into a transaction instead of a transformation. And he reveals the category-defining shift: People don't join to build a business. They join to build a life that matters. You'll learn the new LOVE-LED™ approach, a simple, human, deeply aligned way to invite people into possibility by seeing them, understanding their real desires, and opening a door without pressure or pitch. If you've ever struggled to sponsor the right people… if your conversations feel forced… if you want to lead from truth instead of tension… this episode will unlock a completely different way to build. Listen to Learn: 9:39 - How to stop only shouting product hype and start being a mirror to reflect back to prospects the powerful version of themselves they want to become 22:05 - Why you need to recognize that your calling is way bigger than your company 24:23 - An introduction to embrace the LOVE-LED™ Sponsoring Invitation model, and what this approach entails 26:05 - What people really say 'yes' to (and it's not because of your rank or achievements) 29:29 - A breakdown of the three-part LOVE-LED™ Sponsoring Framework and why it's so powerful 37:31 - The primary motivators of successful leaders and how this differs from what motivates the "wrong type" you don't want to attract 42:13 - What the deepest desire in the purpose bucket is as you move beyond the surface-level goal of merely helping people Click here to subscribe to our LOVE-LED™ Weekly emails! Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel
Transcribe →486: The Belief Recession: The Real Reason Your Team Stopped Growing
Nov 2700:53:33Tap to summarizeEveryone is talking about algorithms, engagement, and strategy… but no one is naming the real crisis in the profession: We're in a Belief Recession. Not a motivation dip. Not a recruiting slowdown. A collapse of belief in the system, in leadership, and in themselves. In this episode, I reveal the truth most leaders have felt but haven't been able to articulate: your business didn't stall because you failed… it stalled because the fear-led system you were given collapsed underneath you. The old way of growing through pressure, hype, and constant performance no longer works. Your team didn't quit; they quietly disconnected because they stopped believing. This episode is the beginning of a revival, a new way to lead, sponsor, and rebuild momentum based on connection and belief, not pressure and fear. If you've felt tired, discouraged, or confused by your lack of growth… this will be the most validating and freeing message you've heard in years. Listen to Learn: 17:39 - What I mean when I say that the "Belief Recession" we're currently in is the real reason you are stuck 22:50 - Why it's important to understand that belief only returns through restored leadership that is rooted in love, not fear 23:21 - Where the next wave of growth in this profession is and isn't coming from 25:40 - The key ways in which sponsoring is transference of belief 27:11 - What you can do right now to stand out by swimming against the current happening in our industry 35:10 - How you are the offer and your customers didn't come to you for your products; 46:11 - A reminder that the growth you are looking for is already around you in your current customers, past customers, and people you believe in you Click here to subscribe to our LOVE-LED™ Weekly emails! Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel
Transcribe →485: How to Get Your Chicken List to Reach Out to You
Nov 700:09:50Tap to summarizeWhat if the people you've always dreamed of leading started coming to you? In this first episode of Taking Off the Mask, Bob shares the powerful story of Stephanie Wood, a leader who reignited her business through the power of presence and authenticity. After years of doing "all the right things" and feeling like nothing was working, Stephanie made one simple shift in how she showed up in her content. The result? One of the people on her chicken list, someone who had been a customer for ten years, reached out to her and joined her team. This isn't a story about recruiting. It's a story about trust. It's about what happens when you stop trying to say the right thing and start showing up as the leader you actually are. We hope you enjoy hearing Stephanie's story, as much as we did sharing it with you.
Transcribe →484: The 4 Biggest Sponsoring Mistakes People Make
Nov 500:37:55Tap to summarizeAre you tired of signing up team members who quit, fail to launch, or just aren't as driven as you are? Do you secretly worry that sponsoring is the one area of your business you've completely failed at? What if I told you that the reason you're not attracting motivated leaders is because you're faithfully following a system that has utterly failed you? It's not your fault! On today's episode, we're having a mirror moment as I expose the four biggest sponsoring mistakes I see being taught today. In fact, most people in the industry today have never really developed the skill of sponsoring and sharing their business. And so what we're doing here, in this episode and with our business as a whole, is helping people be better in this area. It's time to stop leading from fear and start building a business that actually matters, and this conversation is just the start! Our free 4-day workshop, Revive Your Downline, is happening November 17–20! In this powerful training, we'll teach you a brand-new belief-based way to have sponsoring conversations AND how to lead your team with more impact and alignment. Reserve your spot now: www.reviveyourdownline.com Listen to Learn: 9:19 - How using a discount as a recruiting pitch actually devalues your opportunity and destroys the customer experience 16:49 - The crucial shift from "selling to serving" and why leaders should never start a sponsoring conversation with an offer 20:55 - The key reasons why the traditional "it's a numbers game" being taught isn't the strategy to use for true leaders 23:30 - A powerful perspective shift: the most valuable thing you offer prospects is not your product or comp plan 25:37 - Why low standards for outreach became a trap during the pandemic and how raising your minimum quality level is the only way to create long-term, sustainable team growth 26:35 - The pitfalls of posting posting team wins like trophies on social media 30:58 - A reminder that people are moved by belief, not success 32:58 - An example of a leader who attracted a 10-year "chicken list" customer by taking off her mask and showing a willingness to be open Click here to subscribe to our LOVE-LED™ Weekly emails! Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel
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