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Why do most founders underinvest in brand—and how does that cost them growth?

Nick Telson- Sillett, co-founder of DesignMyNight and Trumpet, challenges the status quo on early-stage branding and B2B marketing.

In this episode, we dig into:

✅ His biggest lessons scaling DesignMyNight (and what he’s doing differently at Trumpet)

✅ Why he doubles down on brand early—even when VCs call it a "waste"

✅ The lowest-hanging fruit in B2B SaaS customer acquisition (most ignore this)

✅ Innovative B2B campaigns that actually move the needle

✅ The consumer brand he’d launch tomorrow (and the gap he’s spotted)

Plus, Nick’s 3 must-read books, SaaS tools he swears by, and no-BS advice for marketing managers.

🔗 LINKS & RESOURCES:

Suds: https://www.linkedin.com/in/sudarshansingh1/

Nick: https://www.linkedin.com/in/nicktelson/

Trumpet: https://www.sendtrumpet.com/

Interesting Content: https://www.interestingcontent.co.uk/b2bvideo

Zero Calorie Marketing: https://www.zerocaloriemarketing.com/