Podcast
Zero Calorie Marketing
Hosted by Zero Calorie Marketing · EN
Marketing advice you can trust. Latest learnings from our community of marketers so you know what works and what doesn’t.
10episodes
Episodes
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Why do 90% of hospitality loyalty programs flop? - Frederick Szydlowski - Embargo
May 30, 202500:52:58Tap to summarizeWhy do 90% of hospitality loyalty programs flop—and how can you make yours irresistible?Freddie, founder of Embargo, shares his battle-tested insights on:✅ The biggest mistakes hospitality brands make with loyalty programs (and how to fix them)✅ How to communicate your competitive edge in a crowded market✅ Marketing playbooks vs. localization—what matters more when expanding?✅ The best channels to turn casual diners into regulars✅ His dream restaurant concept (and the loyalty tech he’d bake into it)Plus, Freddie’s 3 must-read books, SaaS tools he can’t live without, and no-BS advice for marketing pros in hospitality.🔗 LINKS & RESOURCES:Embargo App: https://www.embargoapp.com/Frederick Szydlowski: https://www.linkedin.com/in/fryderyk-frederick-szydlowski-2985a775/Suds: https://www.linkedin.com/in/sudarshansingh1/Interesting Content: https://www.interestingcontent.co.uk/b2bvideoZero Calorie Marketing: https://www.zerocaloriemarketing.com/#HospitalityMarketing #LoyaltyPrograms #RestaurantTech #marketingstrategy
Transcribe →How Experiential Marketing Drives ROI for L’Oréal, Pandora & More (Feat. Backlash’s Founder)
May 29, 202501:01:17Tap to summarizeHow do you deliver big-agency creativity for brands like L’Oréal, Space NK, and Nespresso—without the big-agency cost?Katie Peake, Founder & Creative Director of Backlash, pulls back the curtain on: What really makes experiential marketing work (and why brands overcomplicate it) Guerrilla campaigns that punch above their weight (and how to replicate them) Pitching to global brands—the challenges no one talks about 2024’s experiential trends (hint: it’s not just flashy pop-ups) Marketing an agency when you’re not a household namePlus, Katie’s 3 must-read books, SaaS tools she swears by, and advice for marketing managers who want to think outside the billboard. LINKS & RESOURCES:Backlash’s Website: https://backlash.co.uk/Katie’s LinkedIn: https://www.linkedin.com/in/katie-peake-04180020/Suds: https://www.linkedin.com/in/sudarshansingh1/Interesting Content: https://www.interestingcontent.co.uk/b2bvideoZero Calorie Marketing: https://www.zerocaloriemarketing.com/#ExperientialMarketing #GuerrillaMarketing #BrandActivation #MarketingTrends
Transcribe →Why do 80% of loyalty programs fail—and how do brands like BMW and KFC make theirs thrive?
May 28, 202500:36:35Tap to summarizeZsuzsa, Co-Founder & CSO of Antavo, shares her journey from radio journalism to loyalty tech disruptor, including:✅ How Antavo’s tech powers loyalty for giants (and why most programs underperform)✅ Gamification secrets behind KFC’s addictive rewards system✅ 2024’s biggest loyalty trends (from Antavo’s Global Report)✅ Why storytelling matters (even in B2B tech marketing)✅ How to audit & revamp a broken loyalty programPlus, her 3 must-read books, SaaS tools for marketers, and career advice for standing out in tech.🔗 LINKS & RESOURCES:Antavo’s 2024 Loyalty Report: https://antavo.com/reports/global-customer-loyalty-report-2024/Zsuzsa’s LinkedIn: https://www.linkedin.com/in/zsuzsakecsmar/Suds: https://www.linkedin.com/in/sudarshansingh1/Interesting Content: https://www.interestingcontent.co.uk/b2bvideoZero Calorie Marketing: https://www.zerocaloriemarketing.com/Antavo: https://antavo.com/#LoyaltyMarketing #Gamification #B2BMarketing #CustomerRetention
Transcribe →Personal Branding = Career Rocket Fuel: A Marketer’s Guide
May 27, 202500:44:08Tap to summarizePersonal Branding = Career Rocket Fuel: A Marketer’s GuideWhy is modern marketing less about what you sell and more about who you help people become?Bianca Bass Chief Marketing Officer | Brand Builder | Board Advisor | Top 30 Most Influential Fintech Marketers dives into:✅ How brands sell "better versions of yourself" (with real examples)✅ Marketing’s mental health crisis—why it happens & science-backed fixes✅ Personal branding secrets to fast-track your career (while staying authentic)✅ Surviving a new marketing job (without burning out)Plus, her 3 must-read books, podcasts for resilience, and SaaS tools to work smarter.🔗 LINKS & RESOURCES:Bianca: https://www.linkedin.com/in/biancabass/Suds: https://www.linkedin.com/in/sudarshansingh1/Interesting Content: https://www.interestingcontent.co.uk/b2bvideoZero Calorie Marketing: https://www.zerocaloriemarketing.com/
Transcribe →From Dragons’ Den to 4,000 Brands: Feat. 'King of Freebies' Deepak Tailor
May 26, 202501:03:42Tap to summarizeHow did a ‘freebie’ site grow to 1M+ visitors/month and partner with 4,000+ brands like Amazon, Disney, and ASOS?Meet Deepak Tailor—"King of Freebies", Amazon bestselling author, and founder of Latest Free Stuff. In this exclusive interview, he reveals:✅ How he built a freebie empire (and found his niche in a crowded market)✅ The psychology behind viral free offers—why people can’t resist them✅ Onboarding big brands (his unexpected value prop for giants like Boots & John Lewis)✅ Highest-ROI marketing tactics (from his 600K+ Facebook fans to 300K app downloads)✅ Future of marketing trends—and the biggest challenges aheadPlus, Deepak’s 3 must-read books, SaaS tools he relies on, and advice for marketers who want to think outside the (free) box.🔗 LINKS & RESOURCES:Suds: https://www.linkedin.com/in/sudarshansingh1/Deepak: https://www.linkedin.com/in/deepaktailor/Latest Deals: https://www.latestdeals.co.uk/Latest Free Stuff: https://www.latestfreestuff.co.uk/Interesting Content: https://www.interestingcontent.co.uk/b2bvideoZero Calorie Marketing: https://www.zerocaloriemarketing.com/
Transcribe →LinkedIn Secrets & Sales-Marketing Alignment with Ex-LinkedIn James Ski
May 25, 202500:52:34Tap to summarizeWhy do sales and marketing still fight—and how do top teams fix it?James Ski, CEO of Sales Confidence and former LinkedIn, Drift exec, reveals how to bridge the sales-marketing divide for explosive growth. In this episode, we cover:✅ Proven LinkedIn strategies (from someone who helped build it)✅ How marketing directly impacts sales (with real examples)✅ Creating collateral sales reps actually use (not just pretty PDFs)✅ Nurturing leads so sales gets "hot" handoffs (not tire-kickers)✅ The future of sales-driven marketing (and the tech that’s changing the game)Plus, James’ 3 must-read books, SaaS tools he demands his team uses, and blunt advice for marketing managers ready to stop being seen as "the coloring-in department."🔗 LINKS & RESOURCES:Suds: https://www.linkedin.com/in/sudarshansingh1/James: https://www.linkedin.com/in/jamesski/Interesting Content: https://www.interestingcontent.co.uk/b2bvideoZero Calorie Marketing: https://www.zerocaloriemarketing.com/
Transcribe →From DesignMyNight to Trumpet: Nick Telson’s Unconventional Growth Playbook
May 23, 202500:43:23Tap to summarizeWhy do most founders underinvest in brand—and how does that cost them growth?Nick Telson- Sillett, co-founder of DesignMyNight and Trumpet, challenges the status quo on early-stage branding and B2B marketing. In this episode, we dig into:✅ His biggest lessons scaling DesignMyNight (and what he’s doing differently at Trumpet)✅ Why he doubles down on brand early—even when VCs call it a "waste"✅ The lowest-hanging fruit in B2B SaaS customer acquisition (most ignore this)✅ Innovative B2B campaigns that actually move the needle✅ The consumer brand he’d launch tomorrow (and the gap he’s spotted)Plus, Nick’s 3 must-read books, SaaS tools he swears by, and no-BS advice for marketing managers.🔗 LINKS & RESOURCES:Suds: https://www.linkedin.com/in/sudarshansingh1/Nick: https://www.linkedin.com/in/nicktelson/Trumpet: https://www.sendtrumpet.com/Interesting Content: https://www.interestingcontent.co.uk/b2bvideoZero Calorie Marketing: https://www.zerocaloriemarketing.com/
Transcribe →Inside SaaS Partner Management & Modern Marketing Trends | Spotler’s Rich & Jess
May 20, 202500:39:50Tap to summarizeHow do SaaS partnerships and martech shape today’s marketing landscape?In this episode, we chat with Rich (Partner Manager) and Jess (Marketing Expert) from Spotler to uncover:✅ What a Partner Manager actually does (and why it’s critical for SaaS growth)✅ Jess’s take on the biggest marketing shifts over the last 8 years✅ Martech demystified—how it’s changing the game✅ Design trends, content marketing evolution & funnel anxieties in 2024✅ How to ensure partners get REAL value (not just logos on a slide)Plus, their 3 must-read books, podcasts, and SaaS tools—and blunt advice for marketing managers.🔗 LINKS & RESOURCES:Suds: https://www.linkedin.com/in/sudarshansingh1/Rich: https://www.linkedin.com/in/richardmelis/Jess: https://www.linkedin.com/in/jessica-brick-419b7994/Spotler: https://spotler.com/en-gbInteresting Content: https://www.interestingcontent.co.uk/b2bvideoZero Calorie Marketing: https://www.zerocaloriemarketing.com/
Transcribe →Guerilla Marketing, Referral Strategies & SaaS Tools You Need –Peter Cunningham
May 19, 202500:55:26Tap to summarizeWhat separates winning marketing strategies from the rest?In this episode, we sit down with Peter, Director of Marketing at Buyapowa (a leader in referral & gamified marketing), to unpack:✅ Top marketing trends shaping 2024 (and beyond)✅ How to measure campaign success (beyond vanity metrics)✅ Guerilla marketing, referrals & gamification—how to leverage them✅ Working with a C-Suite that gets marketing (and how to educate those who don’t)✅ Entering foreign markets (UK/global expansion tips)✅ Public speaking & event strategies for maximum impactPlus, Peter’s 3 must-read books, SaaS tools he can’t live without, and advice for marketing managers ready to level up.Peter can be found here: https://www.linkedin.com/in/petercunningham23/Suds can be found here: https://www.linkedin.com/in/sudarshansingh1/Buyapowa: https://www.buyapowa.com/Interesting Content: https://www.interestingcontent.co.uk/b2bvideoZero Calorie Marketing: https://www.zerocaloriemarketing.com/
Transcribe →B2B Marketing, Fundraising & Unstoppable Female Founders | Jen Hoffman
May 14, 202500:55:05Tap to summarizeHow can female founders dominate B2B marketing, storytelling, and investing?In this powerhouse episode, we chat with [Jen Hoffman]—founder of Unstoppable Female Founders and hype woman for women in business. We dive into:✅ B2B marketing’s biggest challenges today (vs. the past)✅ Key differences between North American & UK/EMEA marketing✅ How to craft a killer investment story for fundraising✅ Why women are missing out by NOT investing (and how to start)✅ 3 must-read books, podcasts, and SaaS tools she swears by✅ Advice for marketing managers to level up Jen Can be found here: https://www.linkedin.com/in/jenniferhoffmaninc/Suds can be found here: https://www.linkedin.com/in/sudarshansingh1/Unstoppable Founders: https://weareunstoppable.co/Zero Calorie Marketing: https://www.zerocaloriemarketing.com/
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