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Why do 90% of hospitality loyalty programs flop—and how can you make yours irresistible?

Freddie, founder of Embargo, shares his battle-tested insights on:

✅ The biggest mistakes hospitality brands make with loyalty programs (and how to fix them)

✅ How to communicate your competitive edge in a crowded market

✅ Marketing playbooks vs. localization—what matters more when expanding?

✅ The best channels to turn casual diners into regulars

✅ His dream restaurant concept (and the loyalty tech he’d bake into it)

Plus, Freddie’s 3 must-read books, SaaS tools he can’t live without, and no-BS advice for marketing pros in hospitality.

🔗 LINKS & RESOURCES:

Embargo App: https://www.embargoapp.com/

Frederick Szydlowski: https://www.linkedin.com/in/fryderyk-frederick-szydlowski-2985a775/

Suds: https://www.linkedin.com/in/sudarshansingh1/

Interesting Content: https://www.interestingcontent.co.uk/b2bvideo

Zero Calorie Marketing: https://www.zerocaloriemarketing.com/

#HospitalityMarketing #LoyaltyPrograms #RestaurantTech #marketingstrategy