40:I[185,["/_next/static/chunks/3xnt26d00_zk-.js","/_next/static/chunks/1s-yni1uf2lwd.js","/_next/static/chunks/42spz6paskvb6.js","/_next/static/chunks/06x30xgfe6iur.js","/_next/static/chunks/3b4qrzgkt_l12.js","/_next/static/chunks/15lgs8s22dk5l.js"],"SendEmailButton"] 42:I[63625,["/_next/static/chunks/3xnt26d00_zk-.js","/_next/static/chunks/1s-yni1uf2lwd.js","/_next/static/chunks/42spz6paskvb6.js","/_next/static/chunks/06x30xgfe6iur.js","/_next/static/chunks/3b4qrzgkt_l12.js","/_next/static/chunks/15lgs8s22dk5l.js"],"AddToLibraryButton"] 43:I[29721,["/_next/static/chunks/3xnt26d00_zk-.js","/_next/static/chunks/1s-yni1uf2lwd.js","/_next/static/chunks/42spz6paskvb6.js","/_next/static/chunks/06x30xgfe6iur.js","/_next/static/chunks/3b4qrzgkt_l12.js","/_next/static/chunks/15lgs8s22dk5l.js"],"ShareButton"] 44:I[58016,["/_next/static/chunks/3xnt26d00_zk-.js","/_next/static/chunks/1s-yni1uf2lwd.js","/_next/static/chunks/42spz6paskvb6.js","/_next/static/chunks/06x30xgfe6iur.js","/_next/static/chunks/3b4qrzgkt_l12.js","/_next/static/chunks/15lgs8s22dk5l.js"],"ProcessEpisodeButton"] 45:I[45269,["/_next/static/chunks/3xnt26d00_zk-.js","/_next/static/chunks/1s-yni1uf2lwd.js","/_next/static/chunks/42spz6paskvb6.js","/_next/static/chunks/06x30xgfe6iur.js","/_next/static/chunks/3b4qrzgkt_l12.js","/_next/static/chunks/15lgs8s22dk5l.js"],"SignupCTA"] 3a:["$","div",null,{"className":"flex flex-wrap items-center gap-x-4 gap-y-1 font-mono text-[12px] uppercase tracking-[0.1em] text-[color:var(--fg-3)]","children":[["$","time",null,{"dateTime":"2025-05-19T21:09:17.000Z","children":"May 19, 2025"}],["$","span",null,{"aria-hidden":true,"children":"·"}],["$","span",null,{"children":"00:55:26"}],false]}] 41:T4b4,

What separates winning marketing strategies from the rest?

In this episode, we sit down with Peter, Director of Marketing at Buyapowa (a leader in referral & gamified marketing), to unpack:

✅ Top marketing trends shaping 2024 (and beyond)

✅ How to measure campaign success (beyond vanity metrics)

✅ Guerilla marketing, referrals & gamification—how to leverage them

✅ Working with a C-Suite that gets marketing (and how to educate those who don’t)

✅ Entering foreign markets (UK/global expansion tips)

✅ Public speaking & event strategies for maximum impact

Plus, Peter’s 3 must-read books, SaaS tools he can’t live without, and advice for marketing managers ready to level up.

Peter can be found here: https://www.linkedin.com/in/petercunningham23/

Suds can be found here: https://www.linkedin.com/in/sudarshansingh1/

Buyapowa: https://www.buyapowa.com/

Interesting Content: https://www.interestingcontent.co.uk/b2bvideo

Zero Calorie Marketing: https://www.zerocaloriemarketing.com/