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Why do sales and marketing still fight—and how do top teams fix it?

James Ski, CEO of Sales Confidence and former LinkedIn, Drift exec, reveals how to bridge the sales-marketing divide for explosive growth.

In this episode, we cover:

✅ Proven LinkedIn strategies (from someone who helped build it)

✅ How marketing directly impacts sales (with real examples)

✅ Creating collateral sales reps actually use (not just pretty PDFs)

✅ Nurturing leads so sales gets "hot" handoffs (not tire-kickers)

✅ The future of sales-driven marketing (and the tech that’s changing the game)

Plus, James’ 3 must-read books, SaaS tools he demands his team uses, and blunt advice for marketing managers ready to stop being seen as "the coloring-in department."

🔗 LINKS & RESOURCES:

Suds: https://www.linkedin.com/in/sudarshansingh1/

James: https://www.linkedin.com/in/jamesski/

Interesting Content: https://www.interestingcontent.co.uk/b2bvideo

Zero Calorie Marketing: https://www.zerocaloriemarketing.com/